What if I informed you there’s a approach to construct a web based empire by way of posting photographs you like?
And what if I informed you these photographs don’t even have to be your individual?
You’d shake your head. Impossible.
But what if I informed you somebody truly went and did it?
In truth, many individuals did it. One of them is Joy Cho.
Joy Cho began her artistic design weblog in 2005. As a approach to develop her model, she joined Pinterest as a beta consumer earlier than it turned public.
Since then, Cho has by no means stopped utilizing Pinterest to develop her enterprise. The consequence?
A big artistic empire and 12 million Pinterest followers.
And you can develop your model by way of Pinterest, too. All you want is the best technique.
Pinterest: A Treasure Trove for the Online Marketer
Pinterest is all about improbable photographs, distinctive pursuits, and artistic concepts. It’s about sharing what you like with different individuals who find it irresistible.
But it’s not solely that. It’s additionally a big platform the place you may market your model and anticipate excellent success. Take a have a look at these information:
- Pinterest has 322 million lively month-to-month customers.
- 90% of weekly Pinterest customers log in to make shopping for selections.
- A survey performed by Pinterest concluded that 73% of pinners welcome content material from manufacturers.
So how will you stand out on Pinterest and acquire hundreds of thousands of followers, cement your model, and invite tons of visitors to your web site?
Here are 10 confirmed methods that may get you observed on Pinterest.
1. Be Selective of Your Boards
Pinterest is just a little completely different from different social media platforms.
It’s not concerning the individual posting the content material, however the content material itself and the way individuals relate to it.
For occasion, let’s return to the instance of Joy Cho. She has 77 completely different boards on Pinterest.
Her hottest one? The board on hairstyles.
Joy Cho’s Hair board has over six million followers. And whereas ladies with lengthy hair may not comply with Joy Cho herself, they’ll comply with her Hair board.
What this says to you is don’t waste time selling all your boards.
Choose those which can be essentially the most profitable and pour all of your vitality into selling them.
Tip: As you may see from the above instance, the board with essentially the most pins may not be your hottest board. Joy’s For the Home board has three,587 pins and 4 million followers, whereas her Hair board has solely 351 pins however six million followers.
2. Pick the Best Time for Pinning
When you pin is as necessary as what you pin.
No matter how fascinating your pins are, they received’t do you good if nobody sees them.
So when is the perfect time to pin?
According to Buffer, you need to pin across the afternoons and evenings. On weekdays, the Buffer workforce clusters posts between 2-Four p.m. and 9-11 p.m. Eastern.
Tip: You also can analysis at what time your goal market is most lively, and pin then.
three. Take Advantage of Red Letter Days
Unlike with Facebook, customers on Pinterest don’t log in to their accounts to preserve tabs on their ex or discover out which new vacationer spots their mates have visited.
Pinterest is action-driven. Pinners log in to discover inspiration for a birthday celebration, be taught new methods to type their hair, or check out a mouthwatering recipe.
So if it’s Christmastime, Thanksgiving, or Halloween? It’s the proper time for you to pin content material associated to the vacation.
Here’s an instance.
If it’s nearly Christmas and also you’re questioning how to wrap your presents, you’d be the primary to save this pin and comply with the board.
Tip: It’s a good suggestion to pin holiday-themed content material just a little sooner than the vacation itself. For instance, pinning Christmas concepts in November is an efficient apply.
Four. Spark Engagement with Contests
When you give away one thing superior by way of a contest, you get fast consideration.
For occasion, check out this contest.
Users discover it as a result of who wouldn’t need six free nights in Hawaii having fun with wellness therapies, luxurious natural meals, and tradition courses?
Tip: Go all out together with your contests, however keep away from these spammy techniques:
- Asking Pinners to remark as many instances as they will on your content material.
- Running contests too usually.
- Requiring Pinners to endorse your web site or weblog.
5. Keep an Eye Out for Popular Boards
On Pinterest, there are boards that enable a number of Pinners to share their content material.
Here’s an instance of 1.
As you may see, the board on the left contains a small circle on the backside that reveals multiple profile picture. This means the board has a number of contributors.
The neatest thing about becoming a member of a bunch board is you’ll get publicity to new followers. Post one thing that stands out on the board, and so they’ll certainly be interested in you.
Tip: Don’t be part of boards with just a few followers. To make your time and expertise worthwhile, search for these with over a thousand followers.
6. Don’t Be Afraid to Curate
As Pablo Picasso as soon as stated, “art is theft.”
But on Pinterest, you don’t have to fear about “stealing” lovely photographs. In truth, that’s what Pinterest is all about!
On Pinterest, you’re like a museum curator. You choose essentially the most fascinating artistic endeavors, manage them, after which show them for the general public to take pleasure in.
So don’t be afraid in case you solely have a number of of your individual photographs. Pinning content material from different customers will make you common simply the identical.
For inspiration, right here’s a have a look at Maryann Rizzo’s board, Everything.
Most of the photographs pinned to the board aren’t Maryann’s personal. They’re photographs she genuinely cared about and saved to her board.
Four million followers.
Tip: Be selective concerning the photographs you pin to your boards. They ought to suit your area of interest and catch consideration on the identical time.
7. Make the Necessary Connections
Your Pinterest account shouldn’t stand on its personal.
That’s why you need to join it to your web site, social media accounts, or on-line store.
When you do that, Pins from these accounts get attributed to you.
You also can get analytics on your Pinterest content material.
Tip: To declare your web site and social media accounts, click on on the three dots on the high proper toolbar of your account. Click Edit Settings.
On the left toolbar, click on Claim. You can then fill in your info to declare your website, store, or social media account.
eight. Be Consistent
To acquire hundreds of thousands of followers, don’t simply pin when inspiration strikes you.
Pin each single day!
The extra high-quality pins you’ve gotten, the extra followers you’ll get. It’s that easy.
For occasion, check out Poppytalk’s board At the Lake – Interiors.
This board has greater than 1,000 pins and three million followers!
Tip: No matter how busy you get, make it a rule to pin a minimum of one picture each single day.
9. Follow Other Pinners
Following different Pinners provides you two advantages:
- It brings lovely content material to your Pinterest dwelling display.
- Many of these you comply with will comply with you again.
Tip: It’s a good suggestion to comply with Pinners inside your area of interest. When you do, the content material you get will likely be related to re-pin to your boards.
10. Stand Out
It goes with out saying that if you do one thing completely different, individuals will discover.
So be artistic. Be your self. Take dangers.
Here’s a stunning board to encourage you. If pink makes you smile, that’s.
Are You Ready to Go Viral on Pinterest?
So, are you using Pinterest as a big advertising and marketing platform that’ll seize consideration, set up your model, and drive tons of visitors to your website?
If not, you need to begin proper now.
Stand out on Pinterest.
Create and curate fascinating photographs.
Engage with different customers.
Who is aware of? With just a little time and protracted effort, you may acquire your individual 12 million followers.
All screenshots taken by creator, November 2019