Ever really feel such as you’re in a content material rut? Feel such as you lastly have an incredible content material advertising technique, however you want some inspiration to kick-start your creativity? Trust us, we’ve been there earlier than. Some days we are able to’t wait to soar into the content material calendar and pour our concepts onto the pages. Other days … not a lot.
For days that look a little bit extra just like the latter than the previous, try our useful checklist of 103 content material concepts to add to your editorial calendar. For every thought, we attempt to embody some perception, steering, how-tos, and even hyperlinks to extra sources we hope will enable you alongside the way in which.
Lists are a tried-and-true content material advertising favourite. You love them. We love them. But, most significantly, readers love them. In reality, among the hottest content material on the Convince & Convert weblog is within the type of lists. Just check out “25 Best University Websites for 2019” for instance.
How-to content material affords step-by-step, process-driven info to assist your viewers do one thing higher. It’s particular and to the purpose. As a bonus, how-to content material is of course Youtility-based content material, which means that it helps as a substitute of hypes, so it’s going to do an incredible job of constructing affinity. Really, it’s win-win for each your audiences and also you model.
And identical to checklist articles, there’s a ton of how-to content material on Convince & Convert’s weblog, like “How to Build a Content Calendar (Plus a Free Template)” or “How to Manage a Social Media Crisis.”
three. Questions and Answers (Q&As)
Q&As are unbelievable as a result of they’re genuinely useful. We can take the questions our audiences are already asking us and end up nice content material simply by answering them. Oh, and Q&As could be extremely entertaining. Just have a look at how WIRED does their Autocomplete Interviews, which is the place celebrities and different public figures reply questions within the type of Google’s Autocomplete characteristic.
“Why” content material explains intimately how one thing got here into existence, or extra typically, why issues are the way in which they’re. It could be extraordinarily highly effective when mixed with fact-driven info, or perhaps a controversial flare.
Just check out Co-Schedule’s “Why People Share” submit, which was primarily based on analysis and has obtained a ton of shares and feedback since its unique publish date.
5. Topic Archaeology/Search Engine Optimization (web optimization)
web optimization has modified a lot through the years. While specializing in goal key phrases was a massively profitable tactic up to now, Google’s all about semantic search at this time. Instead of prioritizing content material round key phrases, concentrate on uncovering hidden content material alternatives as a substitute with our Topic Archaeology course of, which focuses on assessing alternative by taking a look at a wide range of channels, not simply key phrase quantity.
6. Case Studies
You don’t have to inform your story all by your self. Case research inform the story of the way you’ve helped your clients clear up their issues—they usually could be extraordinarily influential in serving to prospects make a purchase order determination.
Testimonials are very related to case research, besides that a particular buyer of yours tells the story immediately from their perspective. These are their very own phrases—a type of phrase of mouth—that you just use to encourage curiosity in your organization, merchandise, or companies.
Think of quotes as short-form testimonials. Alternatively, you should utilize quotes from influencers to complement your content material—which works significantly properly in shareable graphics embedded in your content material.
While interviews could also be an avenue to collect testimonials and quotes, you may additionally use them for gathering perception from trade influencers you will have by no means met earlier than. Late night time exhibits are well-known for his or her interview content material, and a simple means to incorporate that into your content material advertising is thru podcasts.
Demos are a digital show-and-tell on your services or products. While some demos can take up to an hour, and plenty of customers simply don’t have that sort of time or consideration span, you possibly can all the time break demos down into shorter snippets, sort of like chapters in a e book.
11. Product Review
Have a product you like that you just suppose your viewers will actually dig? Do a assessment of it, telling your viewers the way it’s helped you clear up your challenges, and the way you suppose it’ll assist them out, too.
12. Comparisons and “Versus” Content
You may even see this lots for product critiques, evaluating one product to one other. However, you possibly can apply this storytelling tactic in many alternative methods to evaluate or distinction subjects to assist your viewers study the higher choice to pursue.
13. Company News
Just just like the information in 2020, your organization is ever-changing, too. Share your newest adventures together with your viewers to present your small business is fabricated from people who’re devoted to making their lives even higher each single day. Even foolish, easy information will help your clients really feel a connection together with your firm.
14. Industry News
Monitor your or your clients’s trade and report on the most important information that will possible make an affect. Your viewers will discover if you find yourself the primary to market with nice information constantly. Just check out the expansion of blogs like The Next Web.
Roundups: the content material of selection for entrepreneurs who might not have a ton of time on their palms. Simply check out the preferred and impactful content material in your trade, and compile a complete checklist on your viewers to save them from doing the analysis themselves.
16. Book Reviews
If your persevering with schooling is something like mine, you’re studying new materials consistently to keep forward of the curve. When you learn one thing wonderful that your clients will love, share it together with your viewers.
Convince & Convert’s personal Jay Baer truly does this fairly a bit:
17. Opinions and Rants
Controversy is without doubt one of the methods to publish viral content material. Now, that shouldn’t be your aim, however rants have the potential to be super-interesting. Take a stance on a preferred perception, and switch it on its head.
Try writing content material that begins with an unrelated story and features a distinctive angle as the muse of the content material. There is an excessive amount of “How To Write A Blog Post” on the market however not sufficient “What My Stubborn, Opinionated Grandma Could Teach You About Writing An Awesome Blog Post”.
19. Personal Stories
When Greg Digneo laid out his life story on Copyblogger, the viewers responded. He instructed the story of why quitting was probably the most worthwhile factor he’s ever accomplished, and it was super-inspiring for tons of different readers. Connect the dots between your private story and what your readers actually care about, they usually’ll eat it up.
Joe Pulizzi is infamous for making content material advertising predictions. They’re all the time fascinating, and he jokes about them after they don’t come to fruition. So he will get to develop into a thought chief whereas additionally displaying his humanity—creating a private and considerably humorous connection together with his readers—all of sudden.
You’ seen these superior headlines from people like Neil Patel and Brian Dean: Tell your viewers how both you or somebody you realize was profitable utilizing the ways you advocate.
22. Failures and What Not to Do
Just as successes are enjoyable on your viewers to learn, outlining strategies that don’tt work properly can also be fascinating as a result of there is a component of controversy to the sort of content material that folks crave. Turn a generally-accepted-as-true thought right into a lie, and other people will learn. This can also be one content material space that I’m fortuitously and sadly very accustomed to, as evidenced by my COO article, Failure: The Ultimate Content F-Word.
23. Company Goals
Groove has caught the eye of our pals at CoSchedule, as a result of they’ve laid out precisely how they need to develop their enterprise and provides studies on their progress. The better part is that their weblog displays it, too.
Every submit looks like a narrative on their weblog that helps you perceive how they’re reaching their objectives all whereas drawing you in to develop into a buyer. It’s an excellent, daring, and super-unique sort of content material.
Similar to Groove’s blatant outlining of its objectives, transparency within the type of open info on your small business’ financials and progress normally can construct belief together with your viewers. Buffer does this properly with its “Open” weblog, telling their story as a startup whereas constructing a reference to their viewers.
Your clients and viewers are an ideal supply on your personal analysis. Become the supply for trade analysis and research. Speaking from our personal expertise at Convince & Convert (see our Instagram for Tourism report), analysis helps you perceive your viewers higher than ever whereas serving to you develop into a reputable and revered supply in your trade.
26. Facts and Stats
Similar to analysis, that is while you closely analysis a subject with current research and current the findings to your viewers. This can prevent a little bit of time from doing the analysis your self, whereas additionally serving to you develop into the go-to supply that has compiled the entire info accessible on a particular subject.
Guides dive deep into element on a subject to assist your viewers do one thing higher than ever earlier than. Some superior guides use the skyscraper method to present extra strong info than every other supply.
Worksheets are good for turning the actionable recommendation from guides into printable supplies for note-taking, brainstorming, and ideation. Think about elementary college and your trainer’s handouts for homework—it’s the identical factor, simply serving to your viewers work by way of the fabric you’re serving to them study.
Checklists are a sort of worksheet that helps your viewers observe a step-by-step course of to obtain a desired final result. Think about utilizing checklists to complement checklist posts, for instance.
Templates might mix info from guides, worksheets, and checklists all into one sort of content material to stroll your viewers by way of a step-by-step course of, blatantly telling your customers how to do one thing.
Our personal Content Calendar Template is without doubt one of the hottest items of content material on our web site and helps help our lead technology objectives. Check it out.
31. Tear Sheets
One of the most-downloaded items of content material at CoSchedule is a tear sheet compiling a large checklist of emotional phrases that assist individuals utilizing their headline analyzer get even higher scores for his or her content material. Think of this as a quick-glance doc to assist your viewers do one thing higher, sooner.
Ebooks are an ideal means to spherical up particular person posts as chapters in a bigger content material format. Make ebooks to present long-form content material that tells a much bigger, extra complete story.
33. Audio Books
Now that you just’ve written your book, complement it with an audio model on your auditory learners. Adding an audio component to your content material will increase engagement and time spent interacting with content material. See how including audio articles (not fairly audio books, however related) to our personal website elevated time on website.
34. White Papers
Used to present strong technical info, white papers are good for telling complicated tales in a concise format, typically showing as PDFs. They are additionally an ideal format to complement case research to present the issue, resolution, and final result of the way you assist your clients overcome their challenges.
Some of your viewers’s studying types lean closely towards visible content material. Infographics assist inform a narrative by displaying key statistics, details, and short-form textual content in a visible format.
36. Data Visuals
Bring research-intensive content material to life with information visuals, like pie charts, bar graphs, line graphs, and extra to show the factors you’re making all through your content material.
37. Listicle Infographic Summaries
Infographics are a good way to visually floor huge factors in content material. These visuals work extraordinarily properly to draw consideration on just about any channel you possibly can consider. Here’s an instance of an infographic we created for the discharge of Jay Baer and Daniel Lemin’s e book, Talk Triggers.
Sometimes, a fancy sample is finest instructed in a visible means as a symbolic illustration of data. Diagrams are superior for demonstrating relationships and organizational flows.
Did you realize that posters date again to the mid-nineteenth century? Even in our digital age, posters can nonetheless work. Offer them as digital downloads, or take into account printing them off for in-person occasions or conferences.
Thankfully, inventory pictures has gotten a lot, significantly better through the years, however customized pictures is alway the primary selection for the perfect outcomes. Also, make certain your pictures exhibits the faces and locations the place you’re employed and the people behind the scenes at your organization.
Sure, typically these don’t have any enterprise worth in any respect. However, humor and leisure is without doubt one of the important causes individuals share content material on social media. When you need to present a little bit character in content material like a weblog submit, memes get the purpose throughout with a little bit flare.
42. Comics and Cartoons
Humor will get your level throughout in a memorable means. But not all comics or cartoons want to be humorous, essentially. Hand-drawn and even computer-generated cartoons can inform a step-by-step story, too.
Ah, screenshots—among the finest methods to present examples of digital content material to show your level. Social Media Examiner nearly solely depends on screenshots to complement their weblog posts, together with one in a minimum of each 5 paragraphs to break the monotony of textual content.
44. Animated GIFs
Animated GIFs take screenshots to the following degree. These work tremendous properly for complementing demo content material to present how one thing works or how to use a brand new characteristic in your web site, weblog, or in your software program.
The CoSchedule content material advertising weblog makes use of tons of illustrations to spotlight the details of their articles. An illustrated submit of theirs even turned humorous by that includes a unicorn with the headline, 5 Unicorns Of Refreshingly Unique Marketing That Will Make You Stand Out. Illustrations create visible curiosity in your content material and make for some very shareable graphics.
46. Hand-Written Notes, Sketches, and Brainstorms
Some solo entrepreneurs might not have the posh of a designer available. There are occasions when pictures of sketches, written notes, and brainstorms work properly to illustrate your ideas.
47. Texts, Short Message Service (SMS), Web Push, and Push Notifications
Texts work for some companies to share content material, whereas others might go for cellular push notifications from instruments like Pushbullet. Or possibly your audiences may gain advantage from web site push notifications from instruments like PushPros.com?
Sometimes, it’ finest to simply return to fundamentals. Emails work, they usually work extremely properly, particularly when content material matches the medium. In reality, in accordance to a latest report, e-mail generates $38 for each $1 spent, making it some of the efficient channels and varieties of content material accessible.
Courses are a good way to create content material devoted to schooling. We would even add workshops to this class, too. Convince & Convert isn’t any stranger to providing content material advertising programs, and we all know first hand how invaluable they’re for rising your e-mail checklist and constructing a group round your model.
50. Certification Programs
When you discover programs work properly for your small business, certification packages take them to the following degree. Imagine much more strong programs that present your college students with homework, exams, and certificates of completion. Make your college students really feel particular with unique membership in a particular community.
51. Marketing Automation
Courses typically run on advertising automation, however there are much more methods to use it. Marketing automation, at its core, includes sending emails to your viewers after they full a particular motion. It works extraordinarily properly when coupled with new signups (whether or not it’s e-mail subscribers or buyer conversions) to onboard them and preserve them engaged.
Most newsletters work properly by way of e-mail, although now printed newsletters could also be a means to stand out from the gang, since solely .5% of bloggers embody printed newsletters of their content material technique.
53. Websites and Web Pages
We’re fairly positive we don’t have to go into an excessive amount of element on this one. Just ensure to tailor your messages to reply the WIIFM (what’s in it for me?) on your clients, and also you’re set.
54. Landing Pages
Like web sites, we’re fairly positive you’re all up to velocity on touchdown pages. We like to use touchdown pages lots for particular content material campaigns.
55. Feature Pages
Some individuals discuss characteristic pages interchangeably with touchdown pages, however we like to consider characteristic pages as deep-dives into the small print. Target these extra towards the advantages of how your providing solves your clients’ challenges.
When AT&T addressed an enormous social downside with texting and driving accidents, they launched a microsite to complement the social media marketing campaign #itcanwait. The website is a good outlet for info on the marketing campaign, solely extra focused than in the event that they included the data on AT&T’s personal web site.
Pro Tip: Supporting social causes is a unbelievable means to create shareable content material.
57. News Releases and Pitches
While information and press releases themselves are focused extra at journalists and editors who write publications your viewers loves to learn, the concept right here is to get protection in influential publications to attain your viewers.
58. Pitch Packets
Pitch packets are type of like public relations reward baskets which might be particularly themed round what you’re pitching. For instance, after I labored at philosophy (the skincare and beauty firm), they had been launching a brand-new fragrance that had barely effervescent, champagne high quality to it. Their pitch packet to every focused media outlet contained a full-sized bottle of the yet-to-be-released fragrance, a advertising piece in regards to the fragrance, and a mini bottle of Veuve Clicquot.
59. Public Service Announcements (PSAs)
Yes, significantly. PSAs are nice, and you’ll even have some enjoyable with them. Make them animated, get particular friends, ship necessary info in lighthearted methods—the alternatives are countless.
Whether it’s awards on your clients, suppliers, and even your trade normally, these are a robust means to present you’re listening and supportive. And the parents who obtain your recognition? You can guess they’ll share it with their networks, too.
Ever have that feeling while you simply need to know your viewers’s opinion on one thing? Polls are nice for a fast, one-question dialogue to get you the data you want. Ask a query to get info on upcoming content material concepts to create even higher content material primarily based in your viewers’s recommendation.
Surveys are good for gathering information you should utilize in research-based content material. They’re additionally nice for getting to know your viewers’s wants, so you possibly can create even higher content material. Use surveys when your readers and clients join and unsubscribe to perceive areas the place you possibly can enhance.
Quizzes complement programs tremendous properly and are a unbelievable means to train your viewers one thing and measure what they’ve realized. You can use them for information factors, however these are finest used merely for engagement.
64. Games and Gamification
If your content material advertising consists of schooling, leisure, or social causes, how are you going to flip your content material right into a recreation? Games are terrific for engagement with an interactive component.
65. Web Apps and Tools
When CoSchedule discovered that almost 800 bloggers and entrepreneurs looked for the time period “headline analyzer,” and that there wasn’t an incredible resolution for them, they determined to analysis 1 million headlines of their database to construct a instrument that might assist them write higher headlines. It’s their #1 driver for brand spanking new e-mail subscribers.
66. Voice-Activated Content
From Alexa to Google and extra, voice-activated content material and apps actually encompass us, but it’s so typically missed after we consider creating content material. Instead of optimizing like we’d for engines like google, we’d like to optimize for dialog, as a result of we don’t say, “Hey, Google. Time now.” Instead, we are saying, “Hey, Google. What time is it?” It’s a complete totally different mind-set about how customers interact with our content material, and the way we reply their questions in return.
When CoSchedule launched a Click To Tweet WordPress plugin, they discovered a chance to assist their viewers allow their readers to share content material immediately inline in weblog posts. It was additionally a terrific means to add “Powered By CoSchedule” to greater than 10,000 blogs.
By now, everyone seems to be accustomed to the Lay’s Do Us A Flavor contest, which used social interactions as votes to select a brand new taste of potato chip that might be created. Your contests could be so simple as replies or likes on social media, or as elaborate because the Lay’s contest. If you go the Lay’s route, be ready for some … fascinating submissions.
Challenges are like contests, besides that it’s up to every particular person reader to compete with themselves to enhance. Think about 30-day challenges the place you possibly can present your readers one factor to do day by day to construct a brand new talent.
Video is a type of content material varieties that each model must be investing in and creating, however they’re not. If there’s one factor social media platforms have been telling us again and again, it’s that video constantly generates extra engagement, they usually prioritize video content material in our audiences’ newsfeeds. To be sincere, video is admittedly not a nice-to-have content material sort any extra. It’s a must have. See the video advertising statistics you want to know for extra proof.
71. Paid Social Media
There are so some ways to higher attain your audiences on social media, thanks to paid promoting. From sponsored posts, to darkish social, to paid advert placement, social media has simply given old-school promoting a brand new place to spend. Remarketing can also be an incredible choice for focusing on those that have visited your web site and even sure posts.
Sponsorships are on the rise for content material entrepreneurs to fund occasions, podcasts, webinars, and extra to attain new audiences. Some bigger manufacturers even sponsor sports activities leagues and groups to join with their audiences.
73. Native Advertising
Native promoting is content material that seems in a publication of some variety—weblog posts, journal articles—that a model pays for. Sometimes, manufacturers even write the content material themselves as a substitute of the publication’s personal journalists. Native adverts look identical to regular content material and will include disclaimers to inform readers they’re trying at messaging a model pays for.
Like native promoting, advertorials are content material that seem in publications as adverts. These are widespread in newspapers and magazines—extra print varieties of content material. These adverts typically embody extra textual content that’s related to an article, however is clearly not blended in with conventional content material.
While they may be a uncommon sight lately, printed magazines generally is a terrific format to attain audiences who don’t consistently stare at a display screen (plus, they’re simple to repurpose as digital publications).
This is a good format for sharing your customized information. Reports typically embody graphs, charts, and textual content you possibly can repurpose into different content material codecs, too.
77. Digital Brochures
A basic: The digital brochure affords particular info on your small business or particular companies or options you provide.
Fliers are good for fast take-along content material, normally well-suited for bodily promotion for occasions. However, in the event you design them accurately, you possibly can simply repurpose them for on-line posts and publishing.
2020 has changed into the yr of the webinar, however that’s as a result of it’s an incredible format to ship content material. Training and demos are well-suited for webinars, they usually’re additionally a terrific means to construct your e-mail checklist with subscribers.
80. Virtual Events
On second thought, possibly 2020 has truly changed into the yr of the digital occasion? Plenty of historically in-person occasions have had to transfer on-line this yr, however that doesn’t imply that the content material has suffered in any respect. Just ensure to obtain our free 11 Ways to Win with Virtual Events information first!
81. Event Replays
Record your webinars and digital occasions to present movies of the content material after the occasions are over. This is a good way to repurpose the exhausting work you place right into a type of content material that exists solely momentarily to get probably the most bang on your buck.
82. Conferences and Workshops
While on-line occasions could also be simpler to coordinate (since anybody from world wide has the chance to current and attend), bodily conferences and workshops are a wonderful avenue of coaching and networking. We have a sense that 2021 and past will see a fierce and enthusiastic return to in-person occasions.
Less formal than conventional conferences, Meetups present a chance to join with others in your trade, typically localized to particular cities or communities. This is an ideal means to meet your native viewers, and several other have even moved on-line.
84. Live-Streaming Video
For any occasion, dwell streaming helps entrepreneurs convey in-person occasions to on-line audiences in real-time.
SlideShare continues to be a very good place to plant all these decks you create on your webinars and occasions, though it’s not the one place you ought to be posting them. Don’t neglect you can too write a weblog submit and embed the presentation into the submit as supporting content material.
Podcasts have taken a slight dip, now that commute occasions are means down, however they’re nonetheless an incredible choice and content material format. They work properly for interviews and, as Joe Pulizzi talked about as soon as in his “This Old Marketing” podcast, they’re possible to appeal to an viewers of near-customers while you submit them recurrently. (If you haven’t already, try our personal podcast, Social Pros social media podcast.)
87. Live Chats
Whether you put money into a chat bot or you have got an actual, dwell individual proving real-time customer support to web site guests, dwell chat is a good alternative for you to join together with your viewers and reply their questions. It’s additionally a terrific means to collect content material concepts immediately out of your viewers.
88. Blog Posts
Well, this one was certain to come up ultimately! Just ensure you’re not creating random acts of content material, and your weblog addresses each your audiences’ wants and your small business goals.
89. Vlog Posts
I all the time love a very good portmanteau and a few nice movies. Vlogs examine each of these bins. Vlogs are additionally nice methods to complement regular weblog posts.
90. Audio Articles
We truly only in the near past began including audio articles — audio variations of each submit on the Convince & Convert web site. Like podcasts, this can be a terrific means to join with an viewers who is consistently on-the-go or would moderately simply pay attention to the audio model of an article.
91. Photo Galleries
Especially helpful for displaying portfolios and firm tradition, picture galleries are a hub designed to enable you share visible content material. Other makes use of might embody infographics.
92. Content Libraries
CoSchedule features a information, template, e-book, infographic, or worksheet of some variety in all of their posts. So they determined to construct a content material useful resource hub to share the entire bonus supplies they create in change for an e-mail deal with. It’s one other nice list-building method that their viewers additionally discover extremely useful.
93. Frequently Asked Questions (FAQs)
Like Q&As, FAQs are nice for answering your viewers’s questions. Those questions sometimes concern your services or products and could also be technical in nature, although you might broaden this to your trade normally to goal extremely searched phrases and supply the solutions.
Pro tip: Check out our components for content material advertising success, which makes use of your clients’ most regularly requested questions.
94. Content Hubs for Curated Content
You can complement your personal content material with the perfect content material from different consultants in your trade with curated content material hubs. Tools like Uberflip are nice methods to share superior content material together with your viewers that you could be not have revealed your self
95. Guest Posts, Podcasts, Webinars, and Videos
Publishing all of this content material by yourself platforms? Why not share your information to introduce your model to new audiences by writing or recording content material for different superior sources in your trade? Guesting for others with content material varieties like weblog posts, podcasts, webinars, and movies is a good way to broaden your current viewers..
96. Content Syndication and Republishing
If you simply revealed some superior content material in your weblog, there’s a very good likelihood different blogs in your trade will gladly settle for and republish your content material on their blogs, too. It’s referred to as content material syndication or republishing—a good way to maximize the work you’re at the moment doing to enable you attain a bigger viewers.
97. Twitter Chats
Content Marketing Institute holds a weekly Twitter chat, to assist join with their followers. And it’s a easy social media occasion you are able to do, too. Just let your viewers know you’ll be asking some questions at a particular time, and invite them to take part within the dialog. All they’ve to do is use the particular hashtag you outline on your chat.
98. User-Generated Content
Why user-generated content material? Well, for starters, Hootsuite notes that “Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands.” Also, creating robust content material partnerships can open your model up to a completely new viewers that in any other case would have taken a ton of time and a whole lot of sources to attain. Just do not forget that when asking for UGC, be particular together with your content material request, all the time ask for permission, and all the time give credit score again to the creator.
99. Blog and Social Comments
Blog and social media feedback are an superior means to join with others in your trade, present your small business’ perception, and even hyperlink again to your content material (when accomplished properly). Just do not forget that nobody likes a salesman at a celebration, so ensure you’re leaping in on the fitting conversations, in the fitting methods
100. Influencer Programs
According to Tomoson, 51% of entrepreneurs imagine they get higher clients and construct stronger audiences from influencer advertising. That’s as a result of the connection begins with belief within the influencer. But don’t make the error in pondering that the larger the influencer, the higher the outcomes. Instead, search for micro-influencers who’ve a devoted but lively and constant following.
101. Ask Me Anything (AMAs)
This sort of content material combines boards, up-vote communities, and FAQs right into a social occasion the place you assist your viewers ask questions which you then reply. Popular advertising communities like Inbound.org are well-known for examples of the sort of content material.
At Convince & Convert, we’re consistently reviewing and analyzing each report we are able to to ensure we’re bringing the most recent insights and biggest info to our shoppers.
You’re most likely additionally doing that very same factor. So, why not assist join the dots between all these nice studies you’re studying anyway, and pull out wealthy developments and themes, so your viewers can profit from all these unbelievable insights you’ve found, too? You might even make a super-meta “trends report.” Just don’t neglect to cite your sources!
Here are a number of examples from Convince & Convert’s personal advertising: B2B Content Marketing Trends for 2021 (evaluation of CMI’s annual report) and Social Media Trends for 2021 (our personal tackle social media developments).
Text is nice, however everyone knows that internet readers don’t truly learn; they skim pages for info. Thankfully, we will help them skim extra effectively whereas nonetheless speaking key factors we’re attempting to make with icons. As Nielsen Norman Group factors out, icons are pleasing to have a look at, quick to acknowledge and can be utilized to draw a person’s consideration to key items of data. Just make certain to observe their recommendation on icon usability, which incorporates including a brief textual content description or pairing and icon with textual content for context, since there aren’t actually any universally acknowledged icons.
When you’re prepared to calendar all these nice new concepts…
Ok. So now that you’ve got all of those nice, new, wonderful content material concepts, now what? Head on over to one in all our different favourite weblog posts, How to Build a Content Calendar, and take a deep dive into how one can simply construct a extra profitable editorial calendar and rating with fully free content material calendar template when you’re there.
This submit was initially written by Nathan Ellering in 2015, and extensively up to date by Anna Hrach, Digital Strategist right here at Convince & Convert, in 2021.