Want to faucet into Facebook Messenger’s huge viewers of greater than 1.three billion customers?
Then create a Facebook Messenger bot!
With a Messenger bot, you possibly can scale your communications with your enterprise’ Facebook Messenger contacts.
You can use a Messenger chatbot identical to you employ an e mail advertising app – simply as you’d with e mail advertising, you possibly can ship mass messages, kind your viewers, monitor open charges, and so forth.
But not like e mail advertising, you possibly can earn unprecedented ROI: chatbots, on common, earn a 70-80% open fee throughout the first hour.
If you need to reap the benefits of these sky-high open charges, creating a chatbot for Facebook Messenger is a should.
Keep studying to be taught precisely what a Facebook Messenger chatbot is and the way to use them!
What Is a Facebook Messenger Bot?
Just like another chatbot, a Facebook Messenger bot might be added to your web site to reply questions and work together with clients – however not like different chatbots, it’s powered by Facebook.
That implies that anybody who has a dialog together with your web site chatbot will additionally be added to your Facebook Messenger contacts, which means you possibly can comply with up with them with chat blasts (the brand new and improved e mail blast!).
A typical false impression about Facebook Messenger chatbots is that they’re powered by synthetic intelligence.
Facebook Messenger bots are powered by a pc program, and you’ve got whole management over the chatbot and its messages (together with responses to questions).
How Can I Get Started with Facebook Messenger Bots?
Wondering the place to start with Facebook Messenger bots? You aren’t alone.
“Lots of people don’t perceive how simple it truly is to construct a chatbot. They assume the event is cumbersome when, in actuality, anybody can do it – you don’t have to be a coder to construct a Facebook Messenger chatbot,” mentioned Purna Virji, Senior Manager of Global Engagement at Microsoft.
In actuality, determining what to create is more difficult than truly creating it.
“Start with something small. Ask yourself, what’s one thing a bot can do for my business? Find that opportunity and run with it.”
Search Engine Journal developed a savvy Facebook Messenger chatbot utilizing MobileMonkey. Among different issues, the Search Engine Journal chatbot:
- Uses automated Q&A.
- Sends out breaking information updates.
- Delivers distinctive, extremely related content material.
- Sends out reminders for upcoming webinars.
Now, we would like to assist you get began with Facebook Messenger advertising.
Here are 11 methods you may get began utilizing a chatbot for your enterprise proper now.
1. Automate Q&A
Automating Q&A is the best approach to use a chatbot.
Simple, easy questions can simply be answered by a chatbot.
“Go through your purchase funnel and determine what people are asking customer service,” Virji mentioned.
This will provide you with a superb basis for what sort of questions your bot may reply.
Consider making a chatbot to reply questions like:
- What are your retailer hours?
- What is your telephone quantity?
- What is your handle?
2. Deliver Daily or Weekly Messages
Depending in your model, you possibly can ship out weekly or evenly every day messages.
For instance, a bookstore may ship out the New York Times bestseller record on Sundays, or a yoga model may ship out constructive mantras each morning.
three. Prompt Users to Book a Service or Make Appointments
Does your enterprise take appointments?
A chatbot can set them up for you.
Sephora’s Facebook Messenger chatbot presents customers the power to e book a makeover as quickly as they join.
four. Send Special Offers & Coupons
Meet your clients the place they’re by sending them unique offers, coupons, and promo codes straight through Facebook Messenger.
“Let’s say a Clinique customer buys a 90-day supply of face cream,” Virji mentioned. “What if 75 days after a purchase, Facebook Messenger (powered by a chatbot) delivers a 10 percent off coupon on that same cream? It’s useful, friendly and timely.”
5. Take Orders
If your enterprise takes orders, a chatbot may streamline this for you.
Pizza Hut’s Facebook Messenger subscribers, for instance, can full a complete order from begin to end with out ever leaving the app.
6. Deliver Breaking News
Publishers have the distinctive alternative to ship information up to the second with Facebook Messenger. This is among the methods Search Engine Journal makes use of Facebook Messenger.
Let’s say Google pronounces a serious shakeup to the algorithm – Search Engine Journal can instantly ship out a message to all its Facebook Messenger subscribers.
7. Conduct Quizzes, Surveys & Polls
You can acquire data in your contacts by way of the strategic use of surveys.
This will permit you to higher serve them higher and ship extra focused content material.
Take a take a look at how Spotify does it.
Search Engine Journal, for instance, sometimes surveys Facebook Messenger subscribers to establish what matters they’re most : search engine optimization, PPC, SMM, content material advertising or the entire above.
By having the chatbot section Search Engine Journal’s subscribers, it permits them to ship extremely focused, customized content material that will likely be of worth.
eight. Give Order Updates & Shipping Status
Once clients have positioned an order, you should use Facebook Messenger to ping them with updates on their transport standing.
9. Announce Blog Posts or Send New Content to Subscribers
Think of Facebook Messenger as a brand new and improved RSS feed.
If you might have a weblog, you possibly can ship out a message selling your new posts.
By no means does this have to be all your weblog posts, particularly should you’re a high-frequency writer. In that case, select your greatest content material in order not to overwhelm your subscribers!
10. Drive Event Registration
Have an occasion arising?
Whether it’s a reside occasion or webinar, you possibly can drive registration by messaging your subscribers details about your upcoming occasion.
Include an image, textual content and add a button the place customers can join – with a easy click on, they’ll find a way to register.
Here, MobileMonkey invitations individuals to register for a digital summit, and prompts them to join all inside Messenger.
11. Send Out Reminders for Upcoming Events
If you’re having an upcoming occasion or sale, sending out a reminder beforehand is one other nice use of Facebook Messenger.
This is one other approach that Search Engine Journal makes use of chatbots. An hour earlier than considered one of Search Engine Journal’s webinars is about to start, a reminder with a hyperlink to the webinar is shipped out to all registrants.
Time to Build Your Own Chatbot
There you might have it: 11 methods to get began with chatbots for Facebook Messenger right this moment.
Now it’s time to get to constructing!
Connect with Search Engine Journal on Facebook Messenger and subscribe to the SEJ Today publication for extra information on chatbots and Facebook Messenger advertising!
Full disclosure: I’ve a enterprise relationship with MobileMonkey.
Featured Image: Paulo Bobita
All screenshots taken by creator