13 influential marketing technology leaders


30-second abstract:

  • Following a survey and a few editorial analysis, we’ve got highlighted 10 folks we predict are both revered industry guardians, or are making some noteworthy contributions to the marketing technology area.
  • Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst these named within the record.
  • Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles additionally honored within the record.

With February extensively considered awards season within the realm of popular culture, we thought we’d get on the act as effectively and acknowledge among the main personalities within the marketing technology sector.

We requested you, our valued readers, to ship us your picks and mixed that with hours of relentless editorial analysis, to slim down our record to 13 deserving folks.

So with out additional ado listed below are our record of 13 (in no specific order) who we predict are both revered industry guardians, or are making some noteworthy contributions to the marketing technology area:

Scott Brinker (HubSpot)

marketing technology leaders

Let’s sort out the obvious decide proper off the bat. Scott Brinker stays the undisputed godfather of the martech world. Nearly each particular person in our survey had him as one in every of their high 5 leaders in marketing technology sector.

Scott is the editor of the favored Chief Marketing Technologist weblog, the place he covers matters on the intersection of marketing and technology, and is this system chair of the MarTech convention collection. He is after all the brains behind the annual Marketing Technology Landscape Supergraphic, the extensively accepted highway map of the worldwide martech distributors.

Most lately, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software program merchandise for inbound marketing and gross sales.

Tamara McCleary (Thulium)

marketing technology leaders

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting company specializing in social media model amplification, influencer marketing, and thought management.

As an internationally acknowledged skilled in new applied sciences, branding, storytelling, and social affect, Tamara is extensively considered one of many world’s main feminine technology influencer and was named the Most Influential Woman in martech by B2B Marketing.

Tamara can be a singular adviser and advisor to quite a lot of main world technology firms reminiscent of Verizon, IBM, Mercer, SAP, Dell EMC, Huawei, Ericsson, and Amazon Web Services.

Her popularity for creating highly effective digital model recognition is unparalleled.

Ann Lewnes (Adobe)

Ann Lewnes is the Executive Vice President and Chief Marketing Officer of Adobe and is answerable for their marketing and communications efforts worldwide.

Under her management, Adobe’s marketing group has pioneered the shift to digital — deploying a complete set of digital marketing options, establishing an insight-driven tradition, and setting a template for marketing’s strategic influence on enterprise.

Ann has been inducted into the American Marketing Association’s Hall of Fame, named probably the most revolutionary and influential CMOs by Business Insider and Forbes, and acknowledged on AdWeek 50, a celebration of indispensable marketing and media executives.

Like Brinker, she was probably the most named particular person in our survey.

Des Cahill (Oracle CX)

Des Cahill is head Customer Experience (CX) evangelist at Oracle. His job is to know and translate the breadth of Oracle’s product vary into significant discussions with the corporate’s prospects to make sure they get the appropriate options to resolve their particular issues.

An skilled in B2B software program and marketing, Cahill has spent most of his profession in Silicon Valley, serving to firms develop, refine and inform their tales.

He brings intensive executive-level expertise in marketing, gross sales and operations from a few of America’s best-known technology firms — Apple Computer, Netscape/AOL and HP — and from some profitable startups — Autonomy, eFax.com, Habeas and Ensighten.

Stephanie Buscemi (Salesforce)

marketing technology leaders

Stephanie Buscemi is Chief Marketing Officer and Executive Vice President at Salesforce. She leads a worldwide workforce of entrepreneurs targeted on advancing Salesforce’s mission to convey firms and prospects collectively via their acclaimed buyer relationship administration (CRM) platform.

With a give attention to goal, creativity and transformational applied sciences reminiscent of Artificial Intelligence (AI), the Stephanie-led marketing workforce develops insight-driven, personalised buyer experiences designed to drive progress for one of many world’s most respected model.

She has been acknowledged by Adweek on its high Chief Marketing Technology Officers (CTMO) record, which honors CMOs main the cost on digital transformation and redefining the normal strategy to marketing.

Katrina Lake (Stitch Fix)

marketing technology leaders

Katrina Lake is the Founder and CEO of Stitch Fix.

Launched 2011, Stitch Fix is an ecommerce platform that mixes algorithms, information and private styling experience to ship prospects containers of handpicked gadgets that cater to particular person match, type and worth preferences.

The firm’s heavy emphasis on information to curate its providing seems to be paying off — in response to Lake, 70 p.c of their 2.7 million prospects return for a second “fix” inside 90 days.

Her firm — based whereas she was at Harvard Business School — is revolutionizing purchasing for busy girls, males, and households and generates over $1 billion in annual revenues.

Werner Vogels (Amazon)

marketing technology leaders

Dr. Werner Vogels is Vice President and Chief Technology Officer at Amazon the place he’s answerable for driving the corporate’s technology imaginative and prescient, which is to repeatedly improve the innovation on behalf of Amazon’s prospects at a worldwide scale.

He is considered one of many architects behind Amazon’s strategy to cloud computing — the Amazon Web Services (AWS). And described the deep technical nature of Amazon’s infrastructure work in a paper about Amazon’s Dynamo, the storage engine for the Amazon Shopping Cart.

He is mostly considered one of many world’s high specialists on ultra-scalable methods and he makes use of his weblog to coach the group about points reminiscent of eventual consistency.

Vogels has gained a plethora of awards throughout his time at Amazon, the latest being ranked because the #1 Chief Technology Officer by ExecRank in 2014.

Max Wessel (SAP)

Max Wessel holds twin accountability at SAP. As Chief Innovation Officer, Max orchestrates the corporate’s innovation efforts throughout all board areas.

He additionally heads the New Ventures and Technologies group, which pioneers rising applied sciences and rising revolutionary software program companies with the aim to ship an period of natural progress at SAP.

Max can be the Managing Director of SAP Silicon Valley the place he’s answerable for the greater than four,000 workers within the Bay Area and Newport Beach.

In addition to SAP, Max lectures on the Stanford Graduate School of Business, writes for the Harvard Business Review, and is a enterprise associate with Nextgen Venture Partners.

Jay Richman (Spotify)

Jay Richman is the Vice President of Advertising and Marketing Technology at Spotify. In this function, Jay leads a Research & Development workforce of product managers, engineers, designers, information scientists and researchers who construct the infrastructure for paid and earned media on the corporate’s platform.

He particularly oversees buyer expertise of audio, video and show promoting; electronic mail, push notifications and in-app messaging. Jay additionally works intently with promoting companions to innovate a collection of self-serve instruments that present larger perception and entry to the viewers on Spotify.

Jay has been a driving drive of Spotify’s monetization technique since becoming a member of the corporate in 2013. In this function, Jay has overseen 10x income progress within the enterprise.

Previously, he has been answerable for the groups growing each free and paid for premium merchandise together with Spotify’s subscription platform and has helped scale the freemium mannequin to new heights.

In 2018, he moved into the Advertising Business Unit to speed up Spotify’s efforts within the area, which now embrace Podcasts, and is a key determine behind their newest ‘Spotify Podcast Ads’ initiative.

Melanie Deziel (Storyful)

Melanie Deziel, the founding father of StoryFuel, is a global keynote speaker and a lifelong storyteller, acknowledged as one of many world’s main specialists in native promoting and branded content material.

As a speaker, she’s taught entrepreneurs across the globe to assume like journalists and inform higher model tales. She is a member of the National Speakers Association, and has graced the levels of industry-leading occasions like Content Marketing World, Native Ad Days, Social Media Marketing World, SXSW, and extra.

Melanie was the primary editor of branded content material at The New York Times, the place she wrote the native advertisements that gained the Best Native Advertising Execution OMMA Award in each 2014 and 2015.

She serves on the board of the Native Advertising Institute, and has judged numerous industry awards, together with the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards, the WANIFRA Digital Media Awards and the Mirror Awards.

She developed the Content Marketing course for Fairleigh Dickinson University’s MS in Digital Marketing program, and has taught as an adjunct professor for each FDU and Syracuse University.

Tony Ralph (Walmart)

tony ralph martech

Tony Ralph has labored in digital promoting for 15 years in roles spanning each the purchase and promote sides of the industry.

His promote facet expertise consists of main globally scaled engineering and product options associated to the event, integration and monetization of what had been (at the moment a minimum of) the best quantity promoting options on the planet (Yahoo and Google).

His pure marketing technology expertise consists of design and implementation of superior programmatic instruments and techniques as Netflix introduced their media shopping for apply in-house; driving end-to-end personalization and marketing information platform efforts at Intuit and most lately taking up a marketing product administration management function for Walmart eCommerce.

Erin Rowles (Deluxe Corporation)

Erin Rowles

Erin Rowles leads the enterprise Marketing Technology workplace at Deluxe, answerable for marketing automation technique, integrating new applied sciences into the martech stack, and managing the marketing information provide chain.

The tech-enabled options firm serves thousands and thousands of small enterprise, banking and enterprise prospects, offering every little thing from printed merchandise to web sites, logos and payroll, AI-enabled cost processing to receivables administration options and extra. With this broad portfolio, Deluxe has collected buyer information from a number of sources, various throughout legacy instruments and methods.

As the corporate prepares for the subsequent 100 years, it’s targeted on digital transformation and basically altering its go-to-market technique and Erin is on the coronary heart of that change.

She is a frequent speaker on the marrying of technology with marketing technique and operations. She pulls from her 13-plus years of marketing operations expertise on each the shopper and company sides.

David Encizo (Wells Fargo)

David Encizo has spent his profession on the intersection of knowledge, technology, and marketing. With over 10 years martech expertise (startup to company), his ardour lies in leveraging information and technology to innovate and drive higher enterprise outcomes.

At Wells Fargo, David leads social media technology and operations the place he ensures workforce members have the perfect instruments and technology at their disposal to carry out key social media capabilities at scale.

He has led cross-functional groups (marketing, engineering, and information science) to combine buyer suggestions information throughout disparate platforms by constructing and implementing API connections to realize a holistic database of buyer expertise suggestions. And has helped elevate the shopper voice at Wells Fargo by leveraging social media listening information to uncover alternatives to evaluate danger and enhance messaging, focusing on, merchandise & companies.

He is at present present process an effort to modernize Wells Fargo’s social media technology structure whereas enabling seamless integration with the remainder of the marketing tech stack. David has additionally developed measurement framework to evaluate vendor efficiency, energy of providing, and strategic alignment with firm targets and goal.



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