13 Reasons Your Website Can Have a High Bounce Rate


It’s a query requested on Reddit and Twitter on daily basis.

It makes the shoulders of on-line entrepreneurs tense up and makes analysts frown with concern.

You take a look at your analytics, eyes huge, and end up asking; “Why do I have such a high bounce rate?”

What Is a Bounce Rate?

As a refresher, Google refers to a “bounce” as “a single-page session on your site.”

Bounce price refers back to the proportion of tourists that go away your web site (or “bounce” again to the search outcomes or referring web site) after viewing just one web page in your website.

This may even occur when a person idles on a web page for greater than 30 minutes.

So what’s a excessive bounce price, and why is it dangerous?

Well “high bounce rate” is a relative time period, which relies on what your organization’s targets are, and what sort of website you’ve gotten.

Low bounce charges – or too low bounce charges – could be issues too.

Most web sites will see bounce charges between 26% to 70%, in response to a RocketFuel examine.

13 Reasons Your Website Can Have a High Bounce Rate

Based on the info they gathered, they offered a bounce price grading system of kinds:

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  • 25% or decrease: Something might be damaged
  • 26-40%: Excellent
  • 41-55%: Average
  • 56-70%: Higher than regular, however may make sense relying on the web site
  • 70% or larger: Bad and/or one thing might be damaged

The total bounce price in your website will reside within the Audience Overview tab of Google Analytics.

13 Reasons Your Website Can Have a High Bounce Rate

You can discover your bounce price for particular person channels and pages within the conduct column of most views in Google Analytics.

13 Reasons Your Website Can Have a High Bounce Rate

What follows are 13 widespread causes your web site can have a excessive bounce price and the right way to repair these points.

1. Slow-to-Load Page

Google has a renewed deal with website pace, particularly as a a part of the Core Web Vitals initiative.

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A slow-to-load web page could be a enormous drawback for bounce price.

Site pace is a part of Google’s rating algorithm.

Google desires to advertise content material that gives a constructive expertise for customers, they usually acknowledge that a sluggish website can present a poor expertise.

Users need the details quick – that is a part of the rationale Google has put a lot work into featured snippets.

If your web page takes longer than a few seconds to load, your guests might get fed up and go away.

Fixing website pace is a lifelong journey for many website positioning and advertising professionals.

But the upside is that with every incremental repair, it’s best to see an incremental enhance in pace.

Review your web page pace (total and for particular person pages) utilizing instruments like:

  • Google PageSpeed Insights.
  • The Google Search Console PageSpeed experiences.
  • Lighthouse experiences.
  • Pingdom.
  • GTmetrix.

They’ll give you suggestions particular to your website, comparable to compressing your photos, decreasing third-party scripts, and leveraging browser caching.

2. Self-Sufficient Content

Sometimes your content material is environment friendly sufficient individuals can shortly get what they want and bounce!

This could be a fantastic factor.

Perhaps you’ve achieved the content material marketer’s dream and created superior content material that wholly consumed them for a handful of minutes of their lives.

Or maybe you’ve gotten a touchdown web page that solely requires the person to finish a quick lead kind.

To decide whether or not bounce price is nothing to fret about, you’ll wish to take a look at the Time Spent on Page and Average Session Duration metrics in Google Analytics.

You can even conduct person expertise testing and A/B testing to see if the excessive bounce price is a drawback.

If the person is spending a couple of minutes or extra on the web page, that sends a constructive sign to Google that they discovered your web page extremely related to their search question.

If you wish to rank for that specific search question, that sort of person intent is gold.

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If the person is spending lower than a minute on the web page (which could be the case of a correctly optimized touchdown web page with a quick-hit CTA kind), take into account engaging the reader to learn a few of your associated weblog posts after filling out the shape.

Three. Disproportional Contribution by a Few Pages

If we develop on the instance from the earlier part, you might have a few pages in your website which are contributing disproportionally to the general bounce price in your website.

Google is savvy at recognizing the distinction between these.

If your single CTA touchdown pages moderately fulfill person intent and trigger them to bounce shortly after taking an motion, however your longer-form content material pages have a decrease bounce price, you’re most likely good to go.

However, you’ll want to dig in and make sure that that is the case or uncover if a few of these pages with a larger bounce price shouldn’t be inflicting customers to go away en masse.

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Open up Google Analytics, go to Behavior > Site Content > Landing Pages, and kind by Bounce Rate.

Consider including a complicated filter to take away pages which may skew the outcomes.

For instance, it’s not essentially useful to agonize over the one Twitter share with 5 visits which have all of your social UTM parameters tacked onto the tip of the URL.

My rule of thumb is to find out a minimal threshold of quantity that’s important for the web page.

Choose what is smart in your website, whether or not it’s 100 visits or 1,000 visits, then click on on Advanced and filter for Sessions larger than that.

13 Reasons Your Website Can Have a High Bounce Rate

four. Misleading Title Tag and/or Meta Description

Ask your self: Is the content material of your web page precisely summarized by your title tag and meta description?

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If not, guests might enter your website pondering your content material is about one factor, solely to seek out that it isn’t, after which bounce again to whence they got here.

Whether it was an harmless mistake otherwise you had been making an attempt to recreation the system by optimizing for key phrase clickbait (disgrace on you!), that is, fortuitously, easy sufficient to repair.

Either evaluate the content material of your web page and regulate the title tag and meta description accordingly or rewrite the content material to handle the search queries you wish to entice guests for.

You can even verify what sort of meta description Google has generated in your web page for widespread searches – Google can change your meta description, and in the event that they make it worse, you possibly can take steps to treatment that.

5. Blank Page or Technical Error

If your bounce price is exceptionally excessive and also you see that individuals are spending lower than a few seconds on the web page, it’s seemingly your web page is clean, returning a 404, or in any other case not loading correctly.

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Take a take a look at the web page out of your viewers’s hottest browser and machine configurations (e.g., Safari on desktop and cellular, Chrome on cellular, and so forth.) to copy their expertise.

You can even verify in Search Console below Coverage to find the problem from Google’s perspective.

Correct the problem your self or speak to somebody who can – a difficulty like this will trigger Google to drop your web page from the search ends in a hurry.

13 Reasons Your Website Can Have a High Bounce Rate

6. Bad Link from Another Website

You might be doing every thing good in your finish to attain a regular or low bounce price from natural search outcomes, and nonetheless have a excessive bounce price out of your referral site visitors.

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The referring website might be sending you unqualified guests or the anchor textual content and context for the hyperlink might be deceptive.

Sometimes that is a results of sloppy copywriting.

The author or writer linked to your website within the fallacious a part of the copy or didn’t imply to hyperlink to your website in any respect.

Reach out to the creator of the article, then the editor or webmaster if the creator can’t replace the article post-publish.

Politely ask them to take away the hyperlink to your website – or replace the context, whichever is smart.

(Tip: You can simply discover their contact info with this information.)

Unfortunately, the referring web site could also be making an attempt to sabotage you with some destructive website positioning ways, out of spite, or simply for enjoyable.

For instance, they could have linked to your Guide to Adopting a Puppy with the anchor textual content of FREE GET RICH QUICK SCHEME.

You ought to nonetheless attain out and politely ask them to take away the hyperlink, but when wanted, you’ll wish to replace your disavow file in Search Console.

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Disavowing the hyperlink received’t scale back your bounce price, however it’ll inform Google to not take that website’s hyperlink into consideration in the case of figuring out the standard and relevance of your website.

7. Affiliate Landing Page or Single-Page Site

If you’re an affiliate, the entire level of your web page could also be to intentionally ship individuals away out of your web site to the service provider’s website.

In these situations, you’re doing the job proper if the web page has a larger bounce price.

An identical situation can be if in case you have a single-page web site, comparable to a touchdown web page in your e book or a easy portfolio website.

It’s widespread for websites like these to have a very excessive bounce price since there’s nowhere else to go.

Remember that Google can often inform when a web site is doing a good job satisfying person intent even when the person’s question is answered tremendous shortly (websites like WhatIsMyScreenResolution.com come to thoughts).

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If you’re , you possibly can regulate your bounce price so it makes extra sense for the targets of your web site.

For Single Page Apps, or SPAs, you possibly can regulate your analytics settings to see completely different elements of a web page as a completely different web page, adjusting the Bounce Rate to raised replicate person expertise.

eight. Low-Quality or Under Optimized Content

Visitors could also be bouncing out of your web site as a result of your content material is simply plain dangerous.

Take a lengthy, laborious take a look at your web page and have your most judgmental and sincere colleague or buddy evaluate it.

(Ideally, this individual both has a background in content material advertising or copywriting, or they fall into your audience).

One chance is that your content material is nice, however you simply haven’t optimized it for on-line studying – or for the viewers that you simply’re concentrating on.

  • Are you writing in easy sentences (suppose highschool college students versus PhDs)?
  • Is it simply scannable with plenty of header tags?
  • Does it cleanly reply questions?
  • Have you included photos to interrupt up the copy and make it simple on the eyes?

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Writing for the online is completely different than writing for offline publications.

Brush up your on-line copywriting expertise to extend the time individuals spend studying your content material.

The different chance is that your content material is poorly written total or just isn’t one thing your viewers cares about.

Consider hiring a freelance copywriter or content material strategist who may also help you revamp your concepts into highly effective content material that converts.

9. Bad or Obnoxious UX

Are you bombarding individuals with advertisements, pop-up surveys, and e mail subscribe buttons?

CTA-heavy options like these could also be irresistible to the advertising and gross sales workforce, however utilizing too lots of them could make a customer run for the hills.

Google’s Core Web Vitals are all about person expertise – they’re rating elements, and impact person happiness too.

Is your website complicated to navigate?

Perhaps your guests wish to discover extra, however your weblog is lacking a search field or the menu objects are troublesome to click on on a smartphone.

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As on-line entrepreneurs, we all know our web sites out and in.

It’s simple to neglect that what appears intuitive to us is something however to our viewers.

Make positive you’re avoiding these widespread design errors, and have a net or UX designer evaluate the positioning and allow you to know if something pops out to them as problematic.

10. The Page Isn’t Mobile-Friendly

While we all know it’s essential to have a mobile-friendly web site, the apply isn’t all the time adopted in the true world.

Google’s index is switching to mobile-only subsequent 12 months.

But whilst not too long ago as 2018, one examine discovered that just about a quarter of the highest web sites weren’t mobile-friendly.

Websites that haven’t been optimized for cellular don’t look good on cellular gadgets – they usually don’t load too quick, both.

That’s a recipe for a excessive bounce price.

Even in case your web site website was applied utilizing responsive design rules, it’s nonetheless potential that the reside web page doesn’t learn as mobile-friendly to the person.

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Sometimes, when a web page will get squeezed into a cellular format, it causes a number of the key info to maneuver below-the-fold.

Now, as an alternative of seeing a headline that matches what they noticed in search, cellular customers solely see your website’s navigation menu.

Assuming the web page doesn’t supply what they want, they bounce again to Google.

If you see a web page with a excessive bounce price and no evident points instantly bounce out to you, take a look at it in your cell phone.

You can determine non-mobile-friendly pages at-scale utilizing Google’s free Test My Site instrument.

13 Reasons Your Website Can Have a High Bounce Rate

You can even verify for cellular points within the Search Console and Lighthouse.

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This can work in reverse too – ensure your website is straightforward to learn and navigate in desktop, pill, and cellular codecs, and with accessibility gadgets.

11. Wonky Google Analytics Setup

It’s potential that you simply haven’t correctly applied Google Analytics and added the monitoring codes to all of the pages in your website.

Google explains the right way to repair that right here.

12. Content Depth

Google may give individuals fast solutions by featured snippets and data panels; you may give individuals the deep, fascinating, interconnected content material that’s a step past that.

Make positive your content material compels individuals to click on on additional.

Provide fascinating, related inside hyperlinks, and provides them a purpose to remain.

And for the gang that desires the fast reply, give them a TL;DR abstract on the prime.

13. Asking for Too Much

Don’t ask somebody for his or her bank card quantity, social safety, grandmother’s pension, and kids’s names proper off the bat – your person doesn’t belief you but.

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People are able to be suspicious contemplating what number of rip-off web sites are on the market.

Being offered with a massive pop up asking for information will trigger a lot of individuals to go away instantly.

The job of a webmaster or content material creator is to construct up belief with the person – and doing so will each improve shopper satisfaction and reduce your bounce price.

If it makes customers completely satisfied, Google likes it.

Don’t Panic

A excessive bounce price doesn’t imply the tip of the world.

Some nicely designed, stunning webpages have excessive bounce charges.

Bounce charges could be a measure of how nicely your website is performing however in case you don’t sort out them with nuance, they will turn into a vainness metric.

Don’t current bounce charges with out context.

Sometimes you need a medium to excessive bounce price.

And don’t attempt to “fix” bounce charges that aren’t truly a drawback by slowing down customers on the web page, or stopping them from going again out of your website.

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That makes a extra annoyed person, they usually received’t return to your content material once more.

Even if the quantity superficially goes down, you should have earned a lot worse than a “bounce.”

5 Pro Tips for Reducing Your Bounce Rate

Regardless of the rationale behind your excessive bounce price, right here’s a abstract of finest practices you possibly can implement to convey it down.

1. Make Sure Your Content Lives Up to the Hype

Your title tag and meta description successfully act as your web site’s digital billboard in Google.

Whatever you’re promoting within the SERPs, your content material must match.

Don’t name your web page an final information if it’s a quick put up with three suggestions.

Don’t declare to be the “best” vacuum in case your person critiques present a Three-star ranking.

You get the thought.

Also, make your content material readable:

  • Break up your textual content with plenty of white house.
  • Add supporting photos.
  • Use quick sentences.
  • Spellcheck is your buddy.
  • Use good, clear design
  • Don’t bombard with too many advertisements

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2. Keep Critical Elements Above the Fold

Sometimes, your content material matches what you promote in your title tag and meta description; guests simply can’t inform at first look.

When individuals arrive on a web site, they make an instantaneous first impression.

You need that first impression to validate no matter they thought they had been going to see once they arrived.

A outstanding H1 ought to match the title they learn on Google.

If it’s an ecommerce website, a photograph ought to match the outline.

  • Give a good first impression
  • Make positive banners don’t push your content material too far down.
  • Make positive what the person is trying to find is on the web page when it hundreds.

Three. Speed Up Your Site

When it involves website positioning, quicker is all the time higher.

Keeping up with website pace is a activity that ought to stay firmly caught to the highest of your website positioning to-do listing.

There will all the time be new methods to compress, optimize, and in any other case speed up load time.

  • Implement AMP.
  • Compress all photos earlier than loading them to your website, and solely use the utmost show dimension crucial.
  • Review and take away any exterior or load-heavy scripts, stylesheets, and plugins. If there are any you don’t want, take away them. For those you do want, see if there’s a quicker choice.
  • Tackle the fundamentals: Use a CDN, minify JavaScript and CSS, and arrange browser caching.
  • Check Lighthouse for extra ideas

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four. Minimize Non-Essential Elements

Don’t bombard your guests with pop-up advertisements, in-line promotions, and different content material they don’t care about.

Visual overwhelm may cause guests to bounce.

What CTA is crucial for the web page?

Compellingly spotlight that.

For every thing else, delegate it to your sidebar or footer.

Edit, edit, edit!

5. Help People Get Where They Want to Be Faster

Want to encourage individuals to browse extra of your website?

Make it simple for them.

  • Leverage on-site search with predictive search, useful filters, and an optimized “no results found” web page.
  • Rework your navigation menu and A/B take a look at how complicated vs. easy drop-down menus have an effect on your bounce price.
  • Include a Table of Contents in your long-form articles with anchor hyperlinks taking individuals straight to the part they wish to learn.

Summary

Hopefully, this text helped you diagnose what’s inflicting your excessive bounce price, and you’ve got a good concept of the right way to repair it.

Make your website helpful, user-focused, and quick – good websites entice good customers.

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Image Credits

All screenshots taken by creator, November 2020



Source hyperlink website positioning

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