175+ Favorite Tech Tools of Content Marketers


We’ve up to date this text with the 2019 outcomes of our survey asking about favourite content material tech instruments. Many have stayed on the prime, whereas new ones have jumped onto the lists.

Want to be a greater content material marketer? Don’t overlook the significance of know-how.

CMI analysis exhibits content material tech proficiency is a key differentiator between essentially the most profitable and the least profitable content material entrepreneurs.

Of course, tech success is extra possible for those who decide applied sciences nicely suited to your program’s wants. But that’s simpler mentioned than carried out. A CMI examine carried out in 2019 discovered that solely 58% of content material entrepreneurs say their firms have the know-how to handle content material throughout the enterprise. And solely 16% of these say they’re utilizing that tech to its potential. Oof.

Only 58% of content material entrepreneurs have the tech to handle content material throughout the enterprise through @CMIContent #analysis. @kmoutsos #ContentTECH Click To Tweet

As content material tech choices increase day by day, creating a brief checklist of choices – not to mention deciding on the optimum alternative – solely will get extra complicated. A well-planned tech technique and thorough analysis to find out the options that finest suit your workforce and tech wants stay the easiest way to kind by way of the choices.

Still, when contemplating new applied sciences, many content material tech consumers are inquisitive about what instruments and applied sciences different content material entrepreneurs use to construct their applications.

We have been too, so we requested.

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Tech a glance below the content material advertising hood

Earlier this yr, we surveyed the CMI neighborhood about which content material instruments and applied sciences they’ll’t stay with out.

If you’re one of the 370 or so who took it, you would possibly bear in mind how the survey labored. We supplied a drop-down checklist of content material applied sciences in 47 classes (with a write-in choice). Respondents didn’t have to select a favourite in each class.

This yr we requested contributors to reply a pair questions that make clear how they method tech selections. We requested their desire for the simplicity of all-in-one platforms or the ability of specialised instruments. Somewhat greater than half (57.eight%) mentioned they go for the all-in-one method.

58% of content material entrepreneurs desire all-in-one tech instruments through @CMIContent #analysis. @kmoutsos #ContentTECH Click To Tweet

That alternative ought to make IT departments pleased, as Sarah Mitchell explains in her CCO article about tech debt, as a result of all-in-one suites sometimes require much less customization and configuration.

We additionally requested about instruments contributors anticipate to be vital however aren’t utilizing at the moment. The prime three responses have been:

  • Artificial intelligence software program
  • Content analytics
  • Account-based advertising

Read on for the six classes that attracted essentially the most responses, adopted by the highest votes for the remaining classes. (For a whole checklist, take a look at the ContentTECH listing – you’ll see a fan-favorite badge subsequent to firms that made it into the highest 5 on this survey.)

Content advertising

Perhaps not surprisingly, extra individuals (269) picked a favourite within the content material advertising class than in some other. Of this group, 23% named DivvyHQ. Rounding out the highest 5 on this class are: HubSpot, CoSchedule, Contentools, and Google.

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Team collaboration

Content groups love (and depend upon) their collaboration instruments. More than 250 content material entrepreneurs responded to this query. Eighteen % picked DivvyHQ as their favourite collaboration software. Slack, Asana, Trello, and Microsoft additionally earned the fan-favorite designation.

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Email advertising

When it involves content material, e mail advertising software program is a prime know-how for 85% of B2B content material entrepreneurs, based on the newest CMI analysis. And, among the many almost 250 who picked a favourite on this class, 27% named Mailchimp their favourite. Other favorites within the prime 5 embrace HubSpot, Marketo, Constant Contact, and Pardot.

When it involves #content material, #e mail advertising software program is a prime #know-how for 85% of B2B content material entrepreneurs, based on the newest @cmicontent #analysis through @kmoutsos. Click To Tweet

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Digital analytics

Nearly half (48%) of the 244 individuals who selected a favourite on this class named Google Analytics the highest decide. Rounding out the highest 5: DivvyHQ, SEMrush, Adobe, and Moz.

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CMS and internet expertise administration

For those that handle a content material hub or weblog, the CMS (and the way nicely you employ it) can have a serious impression in your work life and on the expertise you supply your viewers. WordPress took the highest spot, named a favourite by 48% of the 240 respondents. Other favorites on this class embrace HubSpot and Adobe.

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Project administration

Coordinating duties and deadlines amongst all of the individuals concerned (and who might not work in the identical division, constructing, and even time zone) requires rather a lot of group, communication, and a challenge administration software. For 19% of the 237 content material entrepreneurs who picked a favourite, that software was DivvyHQ. Trello, Asana, Basecamp, and CoSchedule additionally earned fan-favorite standing.

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The crest of the remaining

While different classes have been extra area of interest (not as many individuals selected a favourite), all of them present vital features for content material initiatives. Here’s a recap of these favorites (prime decide listed first):

Account-based advertising (ABM)

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Advocacy software program (worker, model, buyer)

Artificial intelligence (AI) for content material advertising

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AI platform software program

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AI writing assistant

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Analytics/enterprise intelligence

Content analytics

Content distribution

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Content expertise

Customer relationship administration (CRM)

Demand era

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Desktop publishing

Digital asset administration (DAM)

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E-commerce

Enterprise content material administration

Freelance platforms

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Headless CMS

Influencer advertising

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Live chat platforms

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Marketing analytics

Marketing automation

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Marketing useful resource administration

Mobile advertising

Native promoting

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Online neighborhood administration

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Online status administration

Optimization

Personalization

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Podcasting

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Public relations

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Research

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Sales intelligence

Search advertising

Social media analytics

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Social media administration

Social media monitoring

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Social media suites

Survey instruments/software program

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Translation companies

Video

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Webinars/digital occasions/conferencing instruments

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How to make use of (and never use) these outcomes

No one would advise you to base your know-how choice on what different content material entrepreneurs use. That’s not the purpose of this survey. The good choice for you would possibly or may not be one of this yr’s fan favorites. Your tech wants could also be completely different from these of different firms.

No one would advise you to base your #know-how choice on what different content material entrepreneurs use, says @kmoutsos through @cmicontent. #ContentTECH Click To Tweet

Think of these survey outcomes (and the ContentTECH listing) as a jumping-off level for exploration. Last yr, a number of respondents informed us they have been stunned by the quantity of content material tech choices they’d by no means heard of. Explore the listing (and tech choices typically) along with your workforce’s targets and circumstances in thoughts.

Do your analysis, speak to your groups (together with IT), consider your choices, after which embrace your know-how decisions.

And tell us your ideas in your favourite applied sciences within the feedback.

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Be an early fowl and get one of the best charges for the ContentTECH Summit subsequent April. Learn extra and register immediately.

Please word: All instruments included on this submit are urged by the survey respondents. Feel free to incorporate further instruments within the feedback (out of your firm or ones you could have used).

Cover picture by Joseph Kalinowski/Content Marketing Institute




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