AdSense Reporting Changed: Only 3 Years of Data Available


Google introduced a big replace to the AdSense Reporting dashboard to give attention to extra correct data. Google eliminated historic reporting information older than three years to be able to enhance accuracy, velocity and value of the stories.

There is a method to obtain the data. But it is going to solely be out there for a really brief time.

Google additionally eliminated YouTube and AdMob information.

Limiting Reporting Data to Three Years

Google stated they have been limiting historic efficiency data was supplied to be able to enhance the accuracy of the stories.

From now on, Google is just reporting three years of historic information.

While the announcement stated this was accomplished to enhance the accuracy of the stories, their assist web page claims it was accomplished to enhance the velocity and value.

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This is what the AdSense announcement says:

“In order to make reports more accurate, we’re limiting reporting data to three years for all AdSense products such as Adsense for content, AdSense for search, etc.”

And that is what the assist web page says:

“To enhance the velocity and value of the brand new AdSense reporting web page, we’ve made some adjustments to reporting information in AdSense.

…We’ve restricted reporting information for all AdSense merchandise (Adsense for content material, AdSense for search, and many others.) to the final 3 years. This means you could solely run stories for information that’s lower than 3 years outdated.”

Dissimilarity of Reasons for Removal of Historical Data

The distinction between the 2 statements makes it unclear which one is true and proper.

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  • Was eradicating three years of information made to enhance velocity and value?
  • Was the change made to enhance the accuracy of the stories?
  • Did limiting historic information to a few years enhance the velocity, usability and accuracy of the stories?

How to Download Your Historical AdSense Reporting Data

The historic reporting information that’s older than three years shouldn’t be but misplaced. You can nonetheless obtain it however for a restricted time.

The information may be downloaded utilizing the outdated AdSense reporting dashboard till the tip of September 2020.

After September you might have till the tip of 2020 to obtain your full historic reporting information, together with the YouTube and AdMob information.

Here is easy methods to obtain your data:

  • Sign in to your AdSense account.
  • Click Reports.
  • Make positive that you just’re opted in to the brand new model of the Reports web page.
  • Find the report that you just need to obtain.
  • Next to Save as, click on More after which Download legacy information.
  • Your information is downloaded as a CSV file.

Reporting Data for YouTube and AdMob Removed

Google additionally introduced that they’re eradicating YouTube and AdMob information from the AdSense stories. While the announcement stated it was to enhance accuracy, the assist web page stated it was for velocity and value.

The YouTube and AdMob data remains to be out there elsewhere. It’s simply now not out there from the primary AdSense reporting dashboard.

According to Google’s assist web page for the up to date AdSense reporting:

“If you’re a YouTube writer, use YouTube Analytics to observe the efficiency of your channels, movies, and claimed content material.

If you’re an AdMob writer, go to the Reports web page in your AdMob account.”

The assist web page for the YouTube Analytics product has six sections:

  1. YouTube Analytics fundamentals
  2. Overview tab
  3. Reach tab
  4. Engagement tab
  5. Audience tab
  6. Revenue tab

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Screenshot of YouTube Analytics Support Page

Screenshot of YouTube analytics support page

Removing YouTube reporting information from the AdSense panel is arguably a helpful transfer. The assist web page has six sections with 21 subjects.

Clearly the wants of a YouTube creator are higher served exterior of the AdSense reporting setting and within the devoted YouTube analytics.

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Contextual Help

The focus of the replace is to make the AdSense reporting dashboard simpler to make use of. In order to do that they’re including contextual assist suggestions in key areas, resembling within the metrics. Now a writer can hover over an data icon and obtain in-context data.

That enchancment will assist present a extra frictionless workflow.

Less than intuitive consumer interfaces is a longtime downside at Google. So it’s good to see them specializing in making their merchandise simpler to make use of.

The adjustments are supposed to make it simpler to entry monetization data and acquire insights on efficiency.

Mobile Optimized

Google additionally introduced that each one of the desktop enhancements might be out there on the cellular model of the web site. All the metrics and performance might be out there on cellular.

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Overview of New AdSense Reporting

Removing the historic information and leaving solely three years of information is perhaps problematic for some publishers.

The trade-off is quicker efficiency and probably extra correct information.

It looks like such a small factor to make this data out there elsewhere within the reporting dashboard. Some might discover that limiting the info to a few years is type of harsh.

Fortunately, the info remains to be out there for obtain. You might need to obtain it now earlier than it’s gone endlessly.

Citations

Official Google Announcement: The New AdSense Reporting is Live

Support Page for Changes to AdSense Reporting



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