Are Press Releases Still Good for SEO?

Are press releases nonetheless related for web optimization?

And is it a good suggestion to pay for press launch distribution companies?

Like a ton of different massive web optimization questions, this doesn’t include a simple reply.

To perceive press releases – and discover out whether or not you must hassle with them – let’s dig into the historical past of the press launch.

Let’s see the way it has been overused (if not abused) for web optimization functions, and the proper strategies on what you are able to do to make use of it successfully in the present day.

What Is a Press Release?

Any dictionary will inform you that a press launch is an official assertion giving info to journalists a couple of noteworthy occasion.

The function of a press launch is to tell journalists about this occasion, with the hope it is going to be featured on a good information platform.

Here’s an instance of a profitable press launch from Apple.

Are Press Releases Still Good for SEO?

Why do corporations ship press releases?

A lot of causes:

  • To construct fame.
  • To achieve media protection.
  • To management a disaster – publishing your facet of the story first is helpful when issues go improper.

As expertise caught up, corporations gained a brand new purpose to ship press releases.

That is to realize hyperlinks from respected information websites.

And, subsequently, enhance web optimization.

A (Brief) History of Press Releases for web optimization

Like every thing used to spice up web optimization success, press launch hyperlinks began out nicely.

And then got here the abuse.

Learning hyperlinks from top-notch new websites may assist with rankings, folks started writing all types of press releases.

Even on non-relevant occasions like hiring new staff or altering the colour of their carpet. (True story. I severely noticed this one!)

All the spam led Google to note and begin penalizing websites that carried these hyperlinks.

The outcome?

“Newswire” websites now nofollow hyperlinks.

So sure, you may nonetheless get hyperlinks from press releases.

But since they’ll be nofollow hyperlinks, they gained’t do something to spice up your web optimization.


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Here’s what Google’s John Mueller mentioned about it.

“So we attempt to ignore hyperlinks from issues like press releases as a result of we all know usually corporations put the press releases out themselves. So any hyperlinks in there are basically positioned by themselves.

But if these hyperlinks occur and so they’re on the market it’s not one thing you want to fear about as a result of you may’t actually take all of them again.

I simply wouldn’t depend on form of press releases as a technique for increase hyperlinks for a web site as a result of like I mentioned we do ignore most of these.”

Are Press Releases Still Relevant Today?

The brief reply?


In reality, there’s a ton of profitable press launch examples to encourage you (we’ll get to these in a bit).

However, the extra essential consideration is why you’re sending a press launch.

Is it to:

  • Inform folks of a giant occasion your organization is internet hosting, in order that they’ll come and test it out?
  • Announce the discharge of a brand new product?
  • Gain consideration for your model?
  • Prevent a disaster from exploding?


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If sure, go forward and write that press launch!

But for those who’re doing it to realize hyperlinks for your new web site, cease proper now.

Even if the “newswire” does hyperlink to you, the hyperlink will do nothing that can assist you on Google’s SERPs.

How to Optimize a Press Release to Benefit web optimization

Now, right here’s the factor.

I lied.

Actually, press releases can be utilized to spice up web optimization.

But not in the best way you assume.

Rather, press releases enhance web optimization not directly.

For instance, you get featured on a information web site and also you entice folks’s curiosity.

They flock to your web site, boosting your visitors.

If they love your web site, they’ll keep and click on by to completely different pages.

If your content material is superb, they’ll share it on social media or hyperlink to it on their very own websites, gaining you (you guessed it!) high quality hyperlinks.

And these will enhance your web optimization.

So, spammy backlinks gained by low-quality information?


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A ton of visitors and backlinks from new followers?


That’s “optimize” a press launch for web optimization.

Are Press Releases Still Good for SEO?

How to Create & Share a Press Release

Ready to share your press launch?

Follow these three simple steps.

1. Do Something Newsworthy

No, altering the colour of your carpet doesn’t rely.

But “newsworthy” doesn’t essentially must imply “huge.”

You can merely host an occasion.


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Or you are able to do a examine on one thing your viewers cares about.

You also can tweak a services or products to make it higher.

Once you’ve determined in your newsworthy occasion, ensure that to overdeliver.

Give it your all.

2. Write a Catchy Press Release

Start off with an attention-grabbing title your viewers will care about.

Like this one from Starbucks.

Are Press Releases Still Good for SEO?

Make certain your press launch is brief and reads like a newspaper article.


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Journalists will need to copy and paste instantly from it when writing their story.

Are Press Releases Still Good for SEO?

Important ideas to remember when writing your press launch:

  • Write within the third particular person.
  • Keep it temporary (400-500 phrases is a superb rule of thumb).
  • Add screenshots and different attention-grabbing media.
  • Get straight to the purpose (kill the fluff).
  • Speak straight to readers (reduce the jargon).

three. Share Your Press Release with the Right Journalists

Whatever you do, don’t spam 100 journalists hoping that certainly one of them will write about you.

Do your analysis first.

For occasion, you simply did a examine that exposed 56% of girls are sad about their our bodies.


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Instead of distributing your press launch to anybody whose e-mail deal with you may dig up, discover somebody who writes in a associated subject.

Using a instrument like BuzzSumo is an effective way to get this info.

Are Press Releases Still Good for SEO?

three Successful Press Release Examples to Emulate

Ready to put in writing your personal press releases?

Check out these three examples for inspiration.

Petco’s Event Press Release

Are Press Releases Still Good for SEO?

Petco’s occasion press launch was so profitable, plenty of journalists picked it up and wrote tales on it.

Are Press Releases Still Good for SEO?

Peapod’s Announcement of New Headquarters

Are Press Releases Still Good for SEO?

Peapod’s press launch was picked up by a number of noteworthy information websites, certainly one of which was NBC Chicago.

Are Press Releases Still Good for SEO?

Vans’ Drive for Education

Are Press Releases Still Good for SEO?

This press launch was additionally written about by respected information websites like Surfer.

Are Press Releases Still Good for SEO?

How to Use a Press Release for web optimization

I do know, it may well get complicated.


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Do press releases work for web optimization or not?

The reply is sure and no.

If you’re spamming journalists with press releases, hoping to realize coveted hyperlinks from respected information websites?

Then no.

If you’re contacting the proper folks with attention-grabbing press releases their viewers will love, hoping to realize a ton of visitors, new followers, and adopted hyperlinks out of your new viewers?

Then sure.

Press releases can work for web optimization, however solely when accomplished with the proper intentions in the proper means.

More Resources:

Image Credits

All screenshots taken by the writer, September 2020.

Source hyperlink web optimization

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