B2B Ad Spending Soars, Google’s New Audio Ad Features, Facebook’s Partnership Group Ads, & Top B2B Buyer Challenges


2020 August 14 MarketingCharts Chart

B2B Buyers’ Top Challenges With Their Current Vendors
51 % of B2B consumers have modified their vendor preferences in the course of the international well being disaster, they usually discover that sluggish and inefficient inquiry responses from distributors is their largest problem — two of a number of findings of curiosity to B2B entrepreneurs in recently-released survey knowledge. MarketingProfs

Facebook Adds New Sponsored Post Options for Groups
Facebook has launched a brand new possibility for digital entrepreneurs permitting paid partnership posts in Facebook Groups, giving admins new branded publish promoting alternatives, the social media large just lately introduced. Social Media Today

eMarketer: US B2B digital advert spend soars 22.6%
Bucking the general pandemic advert spending development, 2020 B2B digital advert spend within the U.S. is anticipated to rise over 22 % from 2019 figures, a considerably higher efficiency outlook than the 1.7 % forecast improve in general U.S. digital advert spend, in response to newly-released B2B advert spending findings. The Drum

Google Sees Big Potential in Audio for Marketers and Publishers
Google has launched a brand new audio-specific space in its Google Ad Manager that gives entrepreneurs quite a lot of promoting choices devoted solely to digital audio advertisements, the search large just lately introduced, because the digital audio market is poised to hit $1.three billion by 2022 by some estimates. Adweek

Black Gen-Zers Want To See More Joy On Social Media, Study Finds
Almost 90 % of black Gen-Z social media customers want to see extra on-line content material that celebrates pleasure, with the demographic additionally noting that the highest feelings lacking from content material are pleasure, pleasure, and luxury — among the findings in recently-released Gen-Z social media survey knowledge. Forbes

YouTube Publishes New Data on Rising Trends During COVID-19
Social connection, self-care and identity-related video content material had been among the many prime rising pandemic developments amongst newly-released YouTube viewership knowledge, the Google-owned agency introduced just lately. Social Media Today

2020 August 14 Statistics Image

US Mobile Ad Spending Will Manage to Grow in 2020
As with the previously-mentioned B2B advert spending forecast, cellular advert spending within the U.S. can also be forecast to buck the general advert spend development by climbing four.eight % this 12 months, serving to to maintain whole digital advert gross sales for the 12 months on monitor for modest progress, in response to recently-released report knowledge. eMarketer

Google extends lead types to YouTube, Discovery campaigns
Google has expanded its Google Ads platform to present digital entrepreneurs an array of recent lead type extensions that enable advertisers to point out types immediately in search, YouTube, and Discovery content material, the search large just lately introduced. Marketing Land

YouTube will cease emailing subscribers about new movies subsequent week
YouTube has ceased sending the e-mail notifications about newly-added content material and live-stream occasions it has for years despatched out to channel subscribers, noting that fewer than one % of recipients sometimes opened the notification emails, guardian firm Google introduced just lately. 9to5Google

B2B Buyers’ Engagement With Digital Content Has Grown During the Pandemic, With Some Behavior Changes
B2B content material engagement has risen by 40 % in the course of the pandemic, with the most important will increase coming from govt summaries, touchdown pages, webinars, brochures, and briefs, whereas knowledge sheets and shows have seen decreased consumption, in response to recently-released survey knowledge. MarketingCharts

ON THE LIGHTER SIDE:

2020 August 14 Marketoonist Comic

A lighthearted take a look at “From Brand Safety to Brand Suitability” by Marketoonist Tom Fishburne — Marketoonist

Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Introducing AWeber’s New Email Marketing Podcast — The FWD: Thinking Show! — AWeber
  • TopRank Marketing — eight Types of B2B Influencer Marketing for You to Consider (with 18 Examples) — ExpertClick
  • TopRank Marketing — Call for nominations: The Online Influence Awards 2020 — Vuelio
  • TopRank Marketing — Will Unions Make or Break Influencer Marketing [Video] — Cornett
  • TopRank Marketing — 2020 State of B2B Influencer Marketing (IM) Report from TopRank — Social Media Explorer
  • TopRank Marketing — Influencer Marketing Believed To Improve CX, According To New TopRank Marketing Report — Demand Gen Report
  • Lee Odden — Top 10 Social Media Marketing Podcasts You Should Listen To — PostPast

Have you discovered your personal favourite advertising and marketing tales from the previous week of stories? Please tell us within the feedback under.

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