B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature


2020 February 28 Skyword Chart

Millennial consumers need higher content material from B2B entrepreneurs
Better B2B content material is a prime concern amongst Millennial consumers, because the demographic accounts for some 33 % of general B2B consumers, a portion Forrester’s newly-released report expects to develop to 44 % by 2025. Digital Commerce 360

LinkedIn Launches New ‘Featured’ Section on Profiles to Highlight Key Achievements and Links
LinkedIn (consumer) started a gradual roll-out of a brand new “Featured” part, the place customers’ key achievements will seem close to the highest of profiles when starred from updates, the Microsoft-owned platform not too long ago introduced. Social Media Today

How the Fastest-Growing US Companies Are Using Social Media
87 % of Inc. 500 companies used LinkedIn for social media throughout 2019, topping an inventory of how the fastest-growing U.S. companies are utilizing social media, outlined in a recently-released UMass Dartmouth report of curiosity to digital entrepreneurs. MarketingProfs

The Best Times to Post on Social Media According to Research [Infographic]
B2B companies discover that one of the best posting occasions on LinkedIn are earlier than midday and round 6:00 p.m., certainly one of quite a few social media platform handiest posting time statistics outlined in a recently-released infographic. Social Media Today

Gen Z Craves Multifaceted Content, Audio – And Even Likes (Relevant) Long-Form Ads
Digital media consumption habits differ by era, with members of the Gen Z demographic extra usually looking for out multifaceted content material comprised of interactive parts corresponding to polls and quizzes, in accordance with recently-released content material consumption choice information. MediaPost

Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms
2019 noticed U.S. manufacturers receiving a mean of 5 % extra social engagement that in 2018, with video engagement reaching an excellent increased eight % development fee — two of quite a few statistics of curiosity to on-line entrepreneurs contained in current social media exercise examine information. Forbes

2020 February 28 Statistics Image

How Businesses Handle Customer Reviews [Infographic]
Over 35 % of companies usually or at all times use optimistic critiques of their advertising efforts, with Google, Facebook, and Yelp being the three platforms most frequently monitored for on-line critiques, in accordance with recently-released survey information specializing in how critiques are utilized by companies. Social Media Today

IAB: Programmatic Now 85% Of All U.S. Digital Advertising
By 2021 programmatic promoting spending will exceed $91 billion within the U.S. alone, and account for 86 % of general digital advert spend — two of a number of objects of curiosity to digital entrepreneurs in newly-released Interactive Advertising Bureau report information. MediaPost

Facebook Tests New Format for Separate Facebook Stories Discovery Page
Facebook has continued to ramp up its assist for content material shared within the Stories format, asserting not too long ago that sure Stories will obtain bigger pictures in a check of a definite new Facebook Stories discovery web page, in accordance with the social media big. Social Media Today

From Consistent Publishing to Performance Peaks: What You Need to Know About the Life Span of Content
Digital B2B content material property usually convey peak worth two months after publishing, whereas happening to realize regular endurance amongst customers, two of many findings of curiosity to digital entrepreneurs contained in new B2B content material lifespan report information. Skyword

ON THE LIGHTER SIDE:

2020 February 28 Marketoonist Comic

A lighthearted take a look at what’s digital transformation? by Marketoonist Tom Fishburne — Marketoonist

Jif Partnered With Giphy to Make a Limited-Edition Peanut Butter No One Can Pronounce — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Not Another State of Marketing Report — HubSpot
  • Lee Odden — What’s Trending: Aim for Excellence — LinkedIn (consumer)
  • TopRank Marketing / Prophix — B2B Campaign Spotlight: Prophix Strikes a Chord with Visual Storytelling — LinkedIn (consumer)
  • Lane R. Ellis — 10 Tips to Help You Better Understand Your Small Business Customers — Small Business Trends
  • Lee Odden — How to Create Trustworthy Content That People Want to Read — Aweber
  • Lee Odden — Speaker Spotlight: Lee Odden — Content Marketing Conference

Do you’ve your individual prime B2B content material advertising or digital promoting tales from the previous week? Please tell us within the feedback beneath.

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