Consumer data privacy and the cloud: Q&A with Aiven CTO


We spoke with Heikki Nousiainen, CTO and co-founder of superior cloud administration supplier Aiven to debate current developments in the client data privacy house, advantages, and misconceptions about the cloud, and the place companies are vulnerable to slipping up. 

CZ: Why are we seeing such a sudden rise in client data privacy rules?

HN: I believe the predominant purpose for calls on client data regulation is two-fold:

First, the most direct and reactive one: there have been very excessive profile circumstances of data breaches the place huge quantities — hundreds of thousands and hundreds of thousands — of client identifiable and delicate data has been leaked: names, addresses and maybe most worrying, bank card info as nicely.

The second, deeper, and longer-running thread is the rising unease of individuals as they begin to notice simply how a lot data about their particular person conduct is collected and used in addition to the energy of the algorithms and profiling round that data. As if the whole lot that you just do on-line is recorded and shapes the commercials and posts you see; each alternative, good or unhealthy, provides to the report that’s pulled into employment, bank card scores and so forth.

CZ: Given the wealth of data on the market, do you assume that the CCPA and GDPR are circumstances of “too little, too late”?

HN: I believe the privacy regulation is extraordinarily necessary in setting the coverage: how company and client pursuits are weighed in opposition to each other.

The regulation will outline the boundaries of the expectations on simply how data could be collected and used, and give necessary rights again to shoppers in relation to their proper to privacy.

CZ: Do you assume these rules will likely be rigorously policed or is it extra about having good intentions? 

HN: As we’ve seen with the GDPR in Europe, the strongest push for implementing the new regulation will come from client advocacy teams. Those teams push to make sure corporations have the proper insurance policies, processes and clear consent for data utilization in place. 

But in fact, such advocacy teams deal with the most excessive profile corporations first. On one other monitor, ought to we see any excessive profile data breaches, these would in fact be investigated completely.

In any case, it should take some years till the authorized panorama settles and we now have the courts’ interpretation on the particulars of the enacted regulation.

On the different hand, corporations that actively promote client rights do have a definite alternative to distinguish themselves in the market, and to realize a aggressive benefit.

CZ: Many individuals we’ve spoken to nonetheless assume that the cloud is much less safe than different options. Why does this notion nonetheless exist? And why is it false?

HN: I imagine that point has already handed: I’d declare cloud is safer than operating your workloads on-premise or in personal data facilities.

And that is largely a resourcing problem: cloud and SaaS suppliers — equivalent to Aiven — contemplate Information Security a real first-class strategic asset, and make investments important quantities in making certain the operations are safe. To reveal that dedication to safety, Aiven and the main cloud suppliers function beneath attested SOC 2 and licensed ISO 27001 compliance.

CZ: What different advantages do cloud-based options supply over on-premise ?

HN: The most blatant profit is the operational flexibility: you’ll be able to spin up companies as wanted, and scale the similar assets up and down inside minutes primarily based on precise consumption.

Your companies come with 24/7 monitoring, and a workforce that can choose up and repair any faults that will impression the availability and reliability of your companies. Cloud-based options really permit organizations to deal with constructing their core functions as a substitute of spending time and effort on the gadgets that may be consumed as utility companies.

CZ: Should companies have an lively position in figuring out what occurs to their data in the event that they companion with an exterior database supplier? 

HN: CCPA nonetheless has some thresholds on corporations that it applies to, however I believe it will be secure to say that each firm ought to take notice.

The name for privacy guidelines is arising from client demand, and it will be clever for all corporations to be proactive on this entrance. GDPR, for instance, applies to all corporations and all use of data that may be categorised as private info no matter income, variety of customers or use of the data.

I believe it’s important that corporations no less than focus on and deal with these points, however I’d be eager to advocate a progressive stance on adopting the adjustments required for the buyer’s profit.

CZ: Where do you assume companies would possibly slip up? What are a few of the frequent pitfalls to be prevented?

HN: It’s unimaginable to forestall slip-ups, however I believe it’s necessary to distinguish the ones that stem from errors and negligence. Good firms deal with adjustments equivalent to CCPA through common company governance and threat evaluation. Bad apples simply ignore issues till the points catch up.

In the finish, I believe the tech panorama adjustments do proceed to profoundly alter our way of life; we didn’t notice how drastically the rise of computing energy and networking impacted our lives and we’re simply studying how you can cope with it.

Privacy points are one facet of this transformation, and I’m personally advocating for client — and my very own — rights to set some limits on how I determine to share data on my actions and preferences.


Thanks to Heikki for his thought-provoking solutions. What do you concentrate on these points? Leave a remark under. 



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