Curate the Ultimate Content Marketing Library With These 51 Book Picks

You can’t decide a e book by its cowl. You can decide it primarily based on the suggestions of your friends.

Here’s some assist to construct an excellent shelf of books (bodily or digitally) to enhance your content material advertising and marketing abilities, increase your advertising and marketing prowess, and acquire inspiration to make your work extra manageable and efficient.

Browse these 51 suggestions out of your friends who responded to our name for must-have books on Content Marketing Institute’s social platforms and on HARO. Some merely gave a advice, whereas others provided their reasoning.

51 picks to curate a useful and inspirational #contentmarketing bookshelf from @AnnGynn by way of @CMIContent. #books Click To Tweet

We’ve divided the suggestions into three broad classes: content material advertising and marketing (technique, ways, instruments), advertising and marketing and common enterprise, and psychology and persuasion. Some subjects overlap, however every creator brings a novel perspective.

(Note: If you missed our books checklist revealed in 2019, you may overview it right here. We didn’t embody any of them on this stands-the-test-of-time checklist as a result of they’re so new.)

Content advertising and marketing: technique, planning, ways

10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results (2018) by Garrett Moon

From the Amazon description: The dream of content material advertising and marketing is that it’s going to be a magical funnel that drips cash into your checking account. Its lure is that it’ll create an inbound gross sales machine. But what do you have to do when it doesn’t work like that? Or even in any respect? That’s the query this e book is right here to reply.

Recommended by Jakub Zieliński, senior content material advertising and marketing specialist, ClickMeeting:Superb writing and highly effective insights.”


Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business (2015) by Chandler Bolt

From the Amazon description: Book Launch reveals the confirmed method that every one the high specialists and millionaires are utilizing to turn out to be profitable: writing your personal best-selling e book.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek


HANDPICKED RELATED CONTENT: How to Use Your Content Marketing Strategy to Write a Book

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith

From the Amazon description: Born to Blog is stuffed with sensible, street-smart methods and concepts that can assist you create and handle a successful enterprise weblog. Learn the way to entice a loyal following, promote your weblog, and write highly effective content material that generates new enterprise.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek


HANDPICKED RELATED CONTENT: Guest Blogging: A Step-by-Step Guide

Brandscaping: Unleashing the Power of Partnerships (2012) by Andrew Davis

From the Amazon description: In this groundbreaking e book, media and advertising and marketing visionary Andrew Davis exhibits you the way to companion with different manufacturers and undiscovered expertise to create content material that drives demand for the services you promote.

Recommended by Ashley Stryker, digital content material advertising and marketing supervisor, Liquidity Services


Building a StoryBrand: Clarify Your Message so Customers Will Listen (2017) by Donald Miller

From the Amazon description: This revolutionary technique for connecting with prospects offers readers with the final aggressive benefit … It teaches readers the seven common story factors all people reply to, the actual motive prospects make purchases, the way to simplify a model message so folks perceive it, and the way to create the best messaging for web sites, brochures, and social media.

Recommended by Kathleen Smith, founder and principal advisor, “It’s (obviously) about brand development, but I found that it also gives your content strategy philosophy a tune-up, too.”

Recommended by Bryant Duhon, freelance content material marketer: It’s basically inbound advertising and marketing however with a framing system, been loving it.”

Also really helpful by: James Furbush, world content material advertising and marketing supervisor, Cognex; Linda Mtambo, social media supervisor, Fast Forward Online Marketing; Allison Wert, senior advertising and marketing strategist, SmartBug Media

Content Chemistry: The Illustrated Handbook for Content Marketing (2018, fifth version) by Andy Crestodina

From the Amazon description: The results of 1000’s of conversations about internet advertising and marketing with tons of of corporations, this handbook is a compilation of the most necessary and efficient classes and recommendation about the energy of SEO, social media, and e mail advertising and marketing.

Recommended by Adelina Karpenkova, content material marketer, Joinative: “Content Chemistry is a must-read for those who want to leverage content marketing to improve their marketing and grow their business. As it leads you all the way from the very basics of content marketing to the actionable tips, it’s useful both for business owners willing to understand how this marketing approach works and for content marketers willing to improve their skills. The book is full of illustrations and examples that help you understand all the concepts quickly.”

Recommended by David M. McCarthy, advertising and marketing lead, AIM Specialty Health: It’s a reliable handbook. If there’s ever a content material advertising and marketing canon, this e book deserves a spot in it.”

Recommended by Phyllis Neill Rush, director of content material advertising and marketing, Bell Media: “I bought a copy for everyone on my content marketing team and we are reading it right now.”

Content Design (2017) by Sarah Richards

From the Amazon description: Between 2010 and 2014, Sarah Richards and her group at the United Kingdom’s Government Digital Service did what many thought not possible: they took over 400 separate authorities web sites and remodeled them right into a single web site designed to successfully serve its customers. In doing so, they outlined a brand new self-discipline: content material design. Content design focuses on what content material finest serves the customers’ wants, whether or not or not it’s the written phrase, infographics, visuals, movies, or charts.

Recommended by Trey Robinson, content material designer, ModThink Marketing: It is superb – certainly one of my favourite content material particular books.”


Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (2015) by Joe Pulizzi

From the Amazon description: Simply put, it’s about growing worthwhile content material, constructing an viewers round that content material, after which making a product for that viewers. Author Joe Pulizzi flips the conventional entrepreneurial method of first making a product after which looking for prospects. And better of all, it really works. It’s a method Pulizzi used to construct his personal profitable firm, Content Marketing Institute.

Recommended by Bairapaga John, digital advertising and marketing supervisor, Gurukul Ventures: “I think every content marketer should read this book and prepare their own process for content marketing.”

Also really helpful by Yavar Moshirfar, chief content material officer, Nikstarter Official, and Jyotthsnaa A. Sharma, branding and advertising and marketing advisor

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2012) by Ann Handley and C.C. Chapman

From the Amazon description: (The second version popping out in September 2020.) Blogs, YouTube, Facebook, Twitter, and different platforms are giving everybody a “voice,” together with organizations and their prospects. Content Rules equips you for on-line success as a one-stop supply on the artwork and science of growing content material that folks care about. This protection is interwoven with case research.

Recommended by Erin Read, advertising and marketing advisor, Platform III Advisors: “It’s not new, just fabulous. I have used it to train new content marketers, and to help clients generate and evolve story ideas. Especially useful are their examples of effective content marketing for ‘non-sexy’ industries.”

Also really helpful by Elizabete Schramm Saukas, enterprise proprietor, Health Discourse

Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project (2012) by Margot Bloomstein

From the Amazon description: Because even when content material technique isn’t your job, content material’s in all probability your downside – and possibly greater than you assume. So some ways, a lot content material … so the place’s the downside? That is the downside. The resolution is content material technique, and this e book affords real-world examples and approaches you may undertake, regardless of your position on the group.

Recommended by Marisa Peacock, social media strategist, proprietor, Strategic Peacock

Content Strategy for the Web (2012) by Kristina Halvorson and Melissa Rach

From the Amazon description: Better content material means higher enterprise. Your content material is a multitude: the web site redesigns didn’t assist, and the new CMS simply made issues worse. Or, possibly your content material is filled with potential: you recognize new income and cost-savings alternatives exist, however you’re undecided the place to begin. How are you able to notice the worth of content material whereas planning for its long-term success? For organizations throughout the world, that is the go-to content material technique handbook.

Recommended by Kilian Drewel, content material and PR specialist, True B.V.: “The book has aged well and still has some solid advice in it.”  (Note: Kilian additionally had one thing just like say about one other e book later in the checklist.)

HANDPICKED RELATED CONTENT: How to Develop a Content Strategy: Start With These three Questions

Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy (2016) by Laura Hanly

From the Amazon description: This e book is for entrepreneurs and the leaders of B2B companies who wish to use content material advertising and marketing to carry a predictable stream of certified leads into their gross sales cycles and wish a replicable system to make it occur. This e book offers that system – a step-by-step course of that may be executed in any enterprise to generate certified leads and extra conversions with content material advertising and marketing.

Recommended by Ashley Stryker, digital content material advertising and marketing supervisor, Liquidity Services

The Elements of  Content Strategy (2010) by Erin Kissane

From the Amazon description: Content technique is the internet’s hottest new factor. But the place did it come from? Why does it matter? And what does the content material renaissance imply for you? This transient information explores content material technique’s roots, and shortly and expertly demonstrates not solely the way it’s executed, however how you are able to do it properly. A compelling learn for each skilled content material strategists and people making the transition from different fields.

Recommended by Marisa Peacock, social media strategist, proprietor, Strategic Peacock

Epic Content Marketing: How to Tell a Different Story, Break by means of the Clutter, and Win More Customers by Marketing Less (2013) by Joe Pulizzi

From the Amazon description: Publishing is the new advertising and marketing. How do you chop by means of the noise, commotion, and dangerous data that’s proper now cluttering up your prospects’ digital house? Epic Content Marketing. One of the world’s main specialists on content material advertising and marketing, Joe Pulizzi explains how to attract prospects and prospects in by creating data and content material they really wish to interact with.

Recommended by Kilian Drewel, content material and PR specialist, True B.V.: “This book has aged well and still has some solid advice in it.”

Recommended by Michael Stone, content material advertising and marketing supervisor, Property Management Business Solutions: “Solid overview of what content marketing is (and what it isn’t), as well as great strategic overview of how to implement, maintain, and measure your content marketing.”

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014) by Ann Handley

From the Amazon description: Everybody Writes is a go-to information to attracting and retaining prospects by means of stellar on-line communication, as a result of in our content-driven world, each certainly one of us is, the truth is, a author.

Recommended by Adelina Karpenkova, content material marketer, Joinative: Everybody Writes is for everybody who desires to write down highly effective textual content. No matter what sort of content material you create and why you do it. After studying the e book, you’ll higher perceive the way to create texts that enchantment to the reader.”

Recommended by Rich Schwerin, senior content material strategist, Autodesk: A present of pragmatic content material advertising and marketing fundamentals and knowledge, wrapped in just-what-I-needed-right-now hilarity.”

Recommended by Jyotthsnaa A. Sharma, branding and advertising and marketing advisor: “It deals with the basics but those crucial things a content marketer has to know, especially a newbie.”

Recommended by CJ Xia, vice chairman of promoting and gross sales, Boster Biological Technology: “It  covers how to make your content marketing stand out across all major digital media channels. Whether you are looking for crafting catchy headings, making landing pages more attractive, creating good video content, or increasing conversions from marketing offers, this step-by-step guide would let you learn it all in minimal time. Moreover, the writer also mentions effective tools to get the job done.”

Also really helpful by Monina Wagner, group supervisor, Content Marketing Institute

How Brands Become Icons: The Principles of Cultural Branding (2004) by Douglas Holt

From the Amazon description: Based on intensive historic analyses of a few of America’s most profitable iconic manufacturers, together with ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this e book presents the first systematic mannequin to clarify how manufacturers turn out to be icons. Douglas B. Holt exhibits how iconic manufacturers create “identity myths” that, by means of highly effective symbolism, soothe collective anxieties ensuing from acute social change. Holt warns that icons can’t be constructed by means of typical branding methods, which deal with advantages, model personalities, and emotional relationships.

Recommended by Brandon Amoroso, CEO, electrIQ: “The best book I have read in 2019. It has helped shape my framework of what content marketing is and should be. This book encompasses more than just content marketing, but truly how you can build a customer experience that resonates with consumers so much that you become an iconic brand akin to Nike or Disney. This book has helped me focus my sights on long-term success and not just instantaneous results. Now I try to think of how the decisions I make today regarding my company’s brand are going to impact our future and what that means for our legacy.”

How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman

From the Amazon description: Newly up to date and revised, this e book is a fast and straightforward information that may make your video higher immediately – whether or not you learn it cowl to cowl or simply skim a number of chapters. It’s about the language of video and the way to assume like a director, no matter tools (amateurs take into consideration the digital camera, execs take into consideration communication).

Recommended by Sharon Hadden, founder, Content Planning Company: “Steve’s e book helped me create a fascinating on-line coaching that’s introduced new exercise to my present e mail checklist and new contacts into my advertising and marketing funnel every day. My favourite part is his fast begin information on 12 methods to make your video higher proper now, which helps you to immediately enhance your video earlier than you even end the entire e book.”

HANDPICKED RELATED CONTENT: 5 Types of Video to Add to Your Social Media Marketing

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (2017) by Joe Pulizzi and Robert Rose

From the Amazon description: It offers the perception, approaches, and examples it’s essential perceive these disruptive forces in ways in which flip your advertising and marketing from value heart to income creator. This e book builds the case for, actually, remodeling the function of promoting inside your group.

Recommended by Dale Spangler, senior content material advertising and marketing supervisor, Tucker Powersports, and  Yavar Moshirfar, chief content material officer, Nikstarter Official

HANDPICKED RELATED CONTENT: four Business Models for Content Marketing

Practical Content Strategy & Marketing (2017) by Julia McCoy

From the Amazon description:  It lays the “hows” of content material advertising and marketing and technique out, in a step-by-step method, e book type. Each part has written workouts constructed to solidify what you’re studying and studying – you’ll be capable to fill these out with a pen.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (2006) by Joseph Sugarman

From the Amazon description: Great copy is the coronary heart and soul of the promoting enterprise. In this sensible information, legendary copywriter Joe Sugarman offers confirmed tips and skilled recommendation on what it takes to write down copy that may entice, encourage, and transfer prospects to purchase.

Recommended by Matt Steinman, digital life-style entrepreneur, Armour Marketing: “It really opened my eyes to the mental process of executing a successful piece of content, whether it be a social post, advertising piece, or a long-form sales letter. I now spend more time writing headlines and creating compelling sentences to get the reader to continue reading.”

HANDPICKED RELATED CONTENT: 57+ Content Tools, Tips, and Examples to Make Your Writing Better

The Art of search engine marketing: Mastering Search Engine Optimization (2015) by Eric Enge, Stephan Spencer, Jessie C. Stricchiola

From the Amazon description: Three acknowledged specialists in SEO share tips and progressive methods that may show you how to plan and execute a complete search engine marketing technique. Novices will obtain a radical search engine marketing training, whereas skilled search engine marketing practitioners get an in depth reference to help ongoing engagements.

Recommended by Daisy-ree Quaker, digital content material marketer: “Every digital content marketer needs to understand SEO. Understanding does not just mean how to plug keywords into an article, but how search engines crawl and rank websites, search intent, and how different factors affect SEO. This book is big and meaty, but if you only read through a couple of chapters will give you a firm understanding of the basics which never change.”

HANDPICKED RELATED CONTENT: 20 of the Best search engine marketing Tips for Keyword Rankings and Google in 2020

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales (2018) by Glenn Fisher

From the Amazon description: In this entertaining and extremely readable information, copywriting skilled Glenn Fisher boils down over a decade of expertise to current an enormous array of methods, ways, and business secrets and techniques to enhance your copywriting, get extra clicks … and in the end, get extra gross sales.

Recommended by Mhairi Millar DipJourn, copywriter and digital marketer: “This book is a game-changer.”


HANDPICKED RELATED CONTENT: Must-Have Checklist to Creating Valuable Content

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business (2015) by Mark Schaefer

From the Amazon description: Mark W. Schaefer has delivered a path-finding e book exploring the six components that may show you how to break by means of the overwhelming wall of knowledge density to win at advertising and marketing now … past content material, past social media, past internet site visitors and SEO. The Content Code begins the place your present advertising and marketing plan ends and offers the launch code for next-level success.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek

The Content Driven Product Launch: How B2B Businesses Can Use Content Marketing to Power New Product Launches (2016) by Michael Passanante

From the Amazon description: It offers sensible methods and methods for planning and executing a content material advertising and marketing program to advertise a brand new B2B services or products. Drawing on the roadmap of an award-winning content material advertising and marketing marketing campaign, this e book affords greater than principle and recommendations. It walks you thru the precise steps taken to develop marketing campaign technique, create content material, and put it up for sale throughout a distinct segment B2B market.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek: “Here’s a really good – and as yet mostly undiscovered – book on content marketing in the context of a B2B product launch.”

HANDPICKED RELATED CONTENT: Brand and Product Marketing: How to Solve the Split-Personality Problem

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again (2015) by Michael Brenner and Liz Bedor

From the Amazon description: The Content Formula solutions the greatest query presently on marketer’s minds: what’s the ROI of content material advertising and marketing? This e book offers a step-by-step information for entrepreneurs and is split into three components: the way to construct the enterprise case for content material advertising and marketing, the way to discover the funds to ascertain a brand new content material advertising and marketing program, and the way to measure content material advertising and marketing success in enterprise phrases.

Recommended by Aqsa Tabassam, senior progress marketer, “Before delving into the content space of marketing, this book reveals the whys and hows of this field. It also describes the nature of expense you are expected to invest in content marketing. According to the authors, the measurement of ROI establishes whether your content marketing strategy is helpful for business or not.”


The Content Trap: A Strategist’s Guide to Digital Change (2016) by Bharat Anand

From the Amazon description: Harvard Business School Professor of Strategy Bharat Anand presents an incisive new method to digital transformation that favors fostering connectivity over focusing solely on content material. Companies all over the place face two main challenges in the present day: getting seen and getting paid. To confront these obstacles, Bharat Anand examines a spread of companies round the world, from The New York Times to The Economist, from Chinese Internet big Tencent to Scandinavian digital trailblazer Schibsted, and from expertise administration to the way forward for training.

Recommended by Yavar Moshirfar, chief content material officer, Nikstarter Official

Your Customer Creation Equation: Unexpected Formulas of a Conversion Scientist (2012) Brian Massey

From the Amazon description: Brian Massey, The Conversion Scientist, takes the thriller out of the way to create high-performing websites. By strolling the reader by means of 5 on-line formulation –  “customer creation equations” – he exhibits you the way to decide the finest components on your personal explicit enterprise construction and the way to optimize it for stellar outcomes.

Recommended by Ashley Stryker, digital content material advertising and marketing supervisor, Liquidity Services, and  Fernando Labastida, director of providing advertising and marketing, Softtek 

Marketing and General Business

Atomic Habits: An Easy and Proven Way To Build Good Habits & Break Bad Ones (2018) by James Clear

From the Amazon description: No matter your objectives, Atomic Habits affords a confirmed framework for bettering day by day. James Clear, certainly one of the world’s main specialists on behavior formation, reveals sensible methods that may educate you precisely the way to type good habits, break dangerous ones, and grasp the tiny behaviors that result in exceptional outcomes.

Recommended by Mike Baker, advertising and marketing director, “File this below ‘helpful for almost every area of my life, including but not limited to content marketing.’ This creator and entrepreneur dives into the foundations of wholesome, highly effective habits (and the way to strengthen them). Since studying Atomic Habits, I’ve discovered myself rethinking nearly each side of content material advertising and marketing – specializing in course of over outcomes, the worth of experimentation and the significance of getting higher day by day. In some ways, content material advertising and marketing is the excellent canvas for Clear’s philosophy – artistic, excessive quantity, and consistently evolving – and his e book continues to assist me carry a way of play and iteration to my work.

“When it got me more focused on the customer/reader, I realized how well our basic articles (marketing 101) have been doing. For me, I’ve been in this industry for 19 years, so anytime I write an article I want it to be new or advanced or novel, something I haven’t heard before or sparks my interest. It’s all too easy for me to overlook the fact that there are so many people new to marketing, or new to digital marketing coming from traditional marketing, and we need to serve them as well. So, we’ve focused on adding more introductory articles to the mix.”


Experiences: the seventh Era of Marketing (2015) Robert Rose and Carla Johnson

From the Amazon description: Here is a brand new period of promoting upon us. The time of attain, frequency, and campaign-oriented approaches is over. And if companies don’t evolve into this new period, they could discover themselves on the incorrect aspect of historical past. The authors synthesized 5 years of analysis with world manufacturers right into a set of “better practices” that weave collectively each the “why” and the “how” of navigating this new panorama.

Recommended by Fernando Labastida, director of providing advertising and marketing, Softtek: “One of my all-time favorites.”

Made to Stick: Why Some Ideas Survive and Others Die (2007) by Chip Heath and Dan Heath

From the Amazon description: In Made to Stick, Chip and Dan Heath reveal the anatomy of concepts that stick and clarify methods to make concepts stickier, comparable to making use of the human scale precept, utilizing the Velcro Theory of Memory, and creating curiosity gaps. Along the manner, we uncover that sticky messages of every kind – from the notorious “kidney theft ring” hoax to a coach’s classes on sportsmanship to a imaginative and prescient for a brand new product at Sony – draw their energy from the similar six traits.

Recommended by Jyotthsnaa A. Sharma, branding and advertising and marketing advisor

HANDPICKED RELATED CONTENT: Discover the Real Value of the E Word (and How to Embrace It)

Oxford’s “A Very Short Introduction” assortment (2017’s Branding by Robert Jones and 2010’s Advertising by Winston Fletcher)

What the Amazon description says about Branding: Robert Jones discusses the rising omnipresence of manufacturers, and analyzes how they work their magic. He considers the unimaginable efficiency of manufacturers as a industrial, social, and cultural drive, and appears at the many alternative sorts of manufacturers that exist – from merchandise, companies, and creative properties, to corporations, charities, sports activities golf equipment, and political events.

What the Amazon description says about Advertising: Winston Fletcher, a seasoned promoting veteran with intensive inside information, affords an illuminating take a look at this billion-dollar enterprise, dispelling a few of the myths and misunderstandings surrounding the business.

Recommended by Bethany Spence, content material advertising and marketing specialist, Exposure Ninja:Although these books are quick and supply a useful introduction for these eager to be taught the fundamentals, they’re nonetheless helpful for content material advertising and marketing specialists as they’re thoughtfully written and supply wonderful case-study examples. These books by no means repeat themselves or waste pointless phrases simply to fill the web page. I end most advertising and marketing and enterprise books with the thought: ‘that could have easily been a blog post – not a 300-page book.’ These books are expertly edited in order that the total factor is beneficial and succinct.”

People Buy You: The Real Secret to What Matters Most in Business (2010) by Jeb Blount

From the Amazon description: This breakthrough e book pushes previous the typical deal with mechanics and rancid processes present in so a lot of in the present day’s gross sales and enterprise books and goes proper to the coronary heart of what issues most in 21st century enterprise. Offering a straight-forward, actionable components for creating prompt connections with prospects and prospects, People Buy You will allow you to realize an entire new degree of success in your gross sales and enterprise profession.

Recommended by Andrae Palmer, content material creator, Jamaica Information Service

Permission Marketing: Turning Strangers into Friends and Friends into Customers (1999) by Seth Godin

From the Amazon description: Instead of annoying potential prospects by interrupting their most coveted commodity – time – permission advertising and marketing affords customers incentives to just accept promoting voluntarily. Now this web pioneer introduces a essentially completely different mind-set about promoting services. Permission advertising and marketing allows corporations to develop long-term relationships with prospects, create belief, construct model consciousness – and drastically enhance the probabilities of making a sale.

Recommended by David Meerman Scott, creator, The New Rules of Marketing and PR: “It is now 20 years old and set the scene for much of what we all talk about today.”

Small Data: The Tiny Clues That Uncover Huge Trends (2017) by Martin Lindstrom

From the Amazon description: Small Data combines armchair journey with forensic psychology into an interlocking sequence of worldwide clue-gathering detective tales. It presents a uncommon behind-the-scenes take a look at what it takes to create world manufacturers, and alongside the manner, reveals shocking and counterintuitive truths about what connects us all as people.

Recommended by Dennis Shiao, advertising and marketing advisor: “The examples in the e book relate to the improvement of services. I believe there’s a chance to use the pondering to content material.”

The 1-Page Marketing Plan (2018) by Allan Dib

From the Amazon description: Serial entrepreneur and rebellious marketer Allan Dib reveals a advertising and marketing implementation breakthrough that makes making a advertising and marketing plan easy and quick. It’s actually a single web page, divided up into 9 squares. With it, you’ll be capable to map out your personal refined advertising and marketing plan and go from zero to advertising and marketing hero.

Recommended by Latasha James, founder, digital advertising and marketing advisor, James + Park: “One of the most to-the-point, actionable marketing books I’ve read lately.”

The 22 Immutable Laws of Marketing (1994) Al Ries and Jack Trout

From the Amazon description: From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these worthwhile insights stand the check of time and current a transparent path to profitable merchandise. Violate them at your personal threat.

Recommended by Daisy-ree Quaker, digital content material marketer: “This short and easy-to-read book nails home the point that customer perception is everything. As a content marketer, part of our challenge is to find the content sweet spot – topics or themes a business is best positioned to talk about that are relevant to the customer and are not dominated by competitors. The laws in this book are classic, timeless, and super relevant when facing the challenge of how to talk about or position a company’s service or products.”

HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly (sixth version) (2017) David Meerman Scott

From the Amazon description: (The seventh version will probably be launched in May). In this pioneering information to the future of promoting, you’ll get a step-by-step motion plan for leveraging the energy of the newest approaches to producing consideration on your thought or your enterprise. You’ll learn the way get the proper data to the proper folks at the proper time – at a fraction of the value of conventional promoting.

Recommended by Ann Handley, creator, Everybody Writes: “This book is a must-read foundation for any content marketer.”

(I’ll add one other advice for this e book. I used to be fortunate that the first version of this e book debuted once I was an adjunct professor educating a senior PR course. It was a relentless on my syllabus as a result of it clearly articulated what PR and advertising and marketing professionals ought to do for profitable applications.)

The Rich Employee (2015) by James Altucher

From the Amazon description: This is the first e book ever to element how one can turn out to be a wealthy worker in our instances. And there’s extra: corporations on this new century will solely succeed in the event that they encourage their workers to develop The Rich Employee mindset. This e book provides you the instruments to seek out satisfaction, which means, and true wealth as a wealthy worker.

Recommended by Andrae Palmer, content material creator, Jamaica Information Service

The Velveteen Rabbit (1922) by Margery Williams

From the Amazon description: A timeless traditional about the magic of boundless love that’s been treasured for generations! “Once you are Real you can’t become unreal again. It lasts for always.”

Recommended by Bethany Johnson, B2B content material advertising and marketing author: “I remembered (CMI Chief Strategy Advisor) Robert Rose quoting this excerpt from this kids’ classic. The context was how it may temporarily cost (“hurt”) manufacturers to be real.”

Trust Me I’m Lying: Confessions of a Media Manipulator (2012) Ryan Holiday

From the Amazon description: Ryan Holiday is a media manipulator. In a world the place blogs management and warp the information, his job is to manage blogs as a lot as anybody individual can. Why is he gifting away these secrets and techniques? Because he’s bored with a world the place blogs take oblique bribes, entrepreneurs assist write the information, reckless journalists unfold lies, and nobody is accountable for any of it.

Recommended by Joe Federer, creator and model technique advisor, former head of name technique, Reddit: “Not only does the author share some fascinating behind-the-scenes stories about epic guerrilla marketing stunts, he reveals the ugly underbelly of how fake news stories are able to gain momentum by working their way up the chain of media outlets.”

HANDPICKED RELATED CONTENT: Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

Psychology and Persuasion

Contagious: Why Things Catch On (2013) Jonah Berger

From the Amazon description: What makes issues in style? If you mentioned promoting, assume once more. People don’t hearken to commercials, they hearken to their friends. But why do folks discuss sure merchandise and concepts greater than others? Why are some tales and rumors extra infectious? And what makes on-line content material go viral? Wharton advertising and marketing professor Jonah Berger has spent the final decade answering these questions. He’s studied why New York Times articles make the paper’s personal most-emailed checklist, why merchandise get phrase of mouth, and the way social affect shapes all the pieces from the automobiles we purchase to the garments we put on to the names we give our youngsters.

Recommended by Nataliya Becerra, digital advertising and marketing coordinator, Leadpages: “This book is a must-read for any digital media marketer, social media manager, small business owner, or entrepreneur. This book goes above and beyond explaining how to make any product (regardless of the industry) go viral or in the authors’ words become contagious and how to do it right.”

HANDPICKED RELATED CONTENT: 7 Triggers That Make People Want to Share Your Content

Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human (2018) by Kevin Lund

From the Amazon description: Conversation Marketing will show you how to join your manufacturers, not simply to the minds of your customers, however to their hearts. Slick slogans and catchy advertisements should still work in some cases, however in the present day’s discerning customers demand extra. They need data and a motive to attach with a model earlier than they act. They need a dialog.

Recommended by Kenny Trinh, managing editor, Netbooknews: “The purpose of this e book is that can assist you stand out from the competitors by establishing a connection, not solely to their minds however to their hearts. It jogged my memory that it’s not nearly promoting my model, but in addition telling my story. I’m not simply writing ‘content’ for my web site. I’m additionally having a dialog and constructing a relationship with my viewers.

“Not only is this book incredibly well written, but it’s also such a joy to read. It felt that the author and I were having a conversation, even though I was just reading his book. That’s the magic of this book, the same magic I want to apply on my own website.”


Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (2014) by Steve Krug

From the Amazon description: Since Don’t Make Me Think was first revealed in 2000, tons of of 1000’s of internet designers and builders have relied on usability guru Steve Krug’s information to assist them perceive the ideas of intuitive navigation and data design. Witty, commonsensical, and eminently sensible, it’s certainly one of the best-loved and most really helpful books on the topic. Now Steve returns with recent perspective to reexamine the ideas with up to date examples and a brand new chapter on cell usability. And it’s nonetheless quick, profusely illustrated … and better of all – enjoyable to learn.

Recommended by Bryant Duhon, freelance content material marketer; Raquel Villarreal, content material strategist advisor, Welcome Technologies

How to Win Friends and Influence People (1936) by Dale Carnegie

From the Amazon description: Dale Carnegie’s rock-solid, time-tested recommendation has carried numerous folks up the ladder of success of their enterprise and private lives. One of the most groundbreaking and timeless bestsellers of all time, it can educate you six methods to make folks such as you, 12 methods to win folks to your mind-set, and 9 methods to vary folks with out arousing resentment.

Recommended by Andrae Palmer, content material creator, Jamaica Information Service

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols (2016) by Nancy Duarte and Patti Sanchez

From the Amazon description: The authors equip you with the similar communication instruments that nice leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to maneuver folks. They lay out a plan that can assist you lead folks by means of the 5 phases of transformation utilizing speeches, tales, ceremonies, and symbols. This visible and accessible communication guidebook will present you ways Apple, Starbucks, IBM, charity: water, and others have mobilized folks to embrace daring adjustments.

Recommended by Jon Pettman-Tideswell, account director, Executive Interviews: “A brilliant book about the power of storytelling to deliver change.”

Influence: The Psychology of Persuasion (2006) by Robert Cialdini

From the Amazon description: In this extremely acclaimed New York Times bestseller, Dr. Robert B. Cialdini – the seminal skilled in the discipline of affect and persuasion – explains the psychology of why folks say sure and the way to apply these ideas ethically in enterprise and on a regular basis conditions. You’ll be taught the six common ideas of affect and the way to use them to turn out to be a talented persuader – and, simply as importantly, the way to defend your self in opposition to dishonest affect makes an attempt.

Recommended by Ashley Stryker, digital content material advertising and marketing supervisor, Liquidity Services


Start with Why: How Great Leaders Inspire Everyone to Take Action (2011) by Simon Sinek

From the Amazon description: This e book exhibits that the leaders who’ve had the best affect in the world all assume, act, and talk the similar manner – and it’s the reverse of what everybody else does. Sinek calls this highly effective thought The Golden Circle, and it offers a framework upon which organizations will be constructed, actions will be led, and other people will be impressed. And all of it begins with why.

Recommended by Alex Girardi, director of digital advertising and marketing, Token Creative Services: “It has shaped my content creation outlook like no other book that I’ve read. That book has a lot of messages that can be applied to a lot of aspects of business, however I’ve really applied it to our content process, from inside to out.”

HANDPICKED RELATED CONTENT: Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

The Choice Factory: 25 Behavioral Biases That Influence What We Buy (2018) Richard Shotton

From the Amazon description: Taking us by means of a typical day of selections, from trivial meals decisions to life-changing profession strikes, The Choice Factory explores how our conduct is formed by psychological shortcuts. The focus all through is the advertising and marketing potential of realizing what makes us tick. Shotton attracts not solely on academia, but in addition on evaluation of advert campaigns and his personal authentic analysis, supporting his dialogue with insights from a few of the smartest thinkers in promoting. The Choice Factory is an entertaining and extremely accessible learn, with 25 quick chapters, every addressing a cognitive bias and outlining simple methods to use it to your personal enterprise challenges.

Recommended by Brett Janes, content material director, Salience:I discover a number of enterprise/advertising and marketing books might have simply been (or are an enlargement from) a few pages of excellent materials. The Choice Factory although is completely different. One-third by means of the e book I had over 700 phrases of notes on the way it might be utilized to shopper campaigns. Great stuff.”

The Upside of Irrationality: The Unexpected Benefits of Defying Logic (2011) by Dan Ariely

From the Amazon description: In his groundbreaking e book, Predictably Irrational, social scientist Dan Ariely revealed the a number of biases that lead us to make unwise selections. Now, in The Upside of Irrationality, he exposes the shocking unfavorable and constructive results irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he affords new insights and eye-opening truths about what actually motivates us on the job, how one unwise motion can turn out to be a long-term dangerous behavior, how we be taught to like the ones we’re with, and extra. The Upside of Irrationality will change the manner we see ourselves at work and at house; and forged our irrational behaviors in a extra nuanced mild.

Recommended by Iain Gomersall, content material marketer, Maritime Informa Connect: “Earlier in my career I asked a UX expert if he could recommend some reading to better understand UX/ CX. He introduced me to the works of behavioral economist Dan Ariely. This book is particularly brilliant and thoroughly recommend.”

HANDPICKED RELATED CONTENT: The UX of Words: How to Make Your Content More Readable

Webs of Influence (2017) by Nathalie Nahai

From the Amazon description: In this second version of Webs of Influence, Nathalie Nahai brings collectively the newest insights from the world of psychology, neuroscience, and behavioral economics to clarify the underlying dynamics and motivations behind shopper conduct. This e book will present you the way to apply particular ideas to enhance your advertising and marketing, merchandise and web sites, enabling you to have interaction together with your prospects in a extra significant manner.

Recommended by Steve Linney, marketer, InformerHQ: “Penny-drop second round web site psychology.

What will match in your bookshelf?

Don’t attempt to add all these books in your shelf. Not solely will they weigh it down (or max out your reminiscence house), you gained’t have time and even the must learn every one.

Read by means of the titles, suggestions, and descriptions once more and choose three that may show you how to attain your greatest aim or clear up your most troublesome ache factors. When you’re executed with these, choose one other three. (And don’t neglect to share your ideas on the books in the feedback so we are able to incorporate in future updates of this checklist.)

While this checklist is lengthy, it’s not exhaustive. What else deserves a spot on the must-have e book checklist for content material entrepreneurs? Add to the feedback and we’ll construct an even bigger bookshelf down the street.

Join us for the CMI Book Club. Get all the data and join the Slack group right here. The subsequent e book will probably be introduced shortly.

And be a part of us at Content Marketing World this October the place a few of the presenters will probably be new and skilled authors of your favourite (or quickly to be favourite) books. Register in the present day.

Cover picture by Joseph Kalinowski/Content Marketing Institute

Source hyperlink Content Marketing

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