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Facebook is offering a set of templates to assist companies talk need-to-know adjustments introduced on by the COVID-19 pandemic.
The templates are designed for messaging resembling:
- Informing clients they’ll nonetheless place orders whereas the enterprise is quickly closed.
- Encouraging clients to store on-line.
- Reaching out to the group for assist.
- Sharing hyperlinks to purchase reward playing cards.
- Expressing gratitude to clients.
“We know that many businesses are facing unexpected challenges right now including keeping in touch with customers, so we wanted to share a few things you can do to get ahead of these challenges and stay connected.”
Here’s a have a look at the brand new templates, which can be found to obtain now.
When utilizing this template, Facebook recommends offering contact data and together with particulars on when orders are being accepted.
It’s additionally a good suggestion to share the measures being taken to hold merchandise secure.
Facebook recommends utilizing this template to encourage clients to store on-line whereas your brick-and-mortar location is quickly closed.
These posts ought to Include hyperlinks to your web site or to particular gadgets you’re promoting.
Asking for Support
If what you are promoting goes by way of a very tough time, Facebook recommends utilizing this template to ask your group for assist.
Share that what you are promoting is open to receiving donations, and make the most of Facebook’s new means to arrange a enterprise fundraiser.
Selling Gift Cards
Encourage clients to purchase reward playing cards from what you are promoting with one in all Facebook’s ready-made templates.
Let individuals know the way to discover and buy reward playing cards, and embrace direct hyperlinks to buy pages when doable.
Use one in all these templates to categorical gratitude for your group.
Facebook recommends conserving it brief to merely talk that you just’re united along with your group.
More templates for every of some of these posts can be found to obtain right here.
Facebook provides further suggestions for maintaining buyer relationships throughout this time.
Responding to Messages
Businesses can reply to messages extra effectively by using completely different options baked proper into the Facebook interface.
Your Facebook Page Inbox, for instance, can be utilized to used to obtain messages from each Instagram and Messenger.
No want to sustain with a number of apps when you possibly can simply use one.
“Stay connected to your customers even if you can’t be there in person. Answer customer questions your business receives from Messenger and Instagram right from your Facebook Page Inbox.”
If you’re too busy with what you are promoting to sustain with messages throughout this time, Facebook suggests establishing automated responses to deal with continuously requested questions.
Common questions are probably to embrace inquiries about enterprise hours, on-line ordering, security practices, and so forth.
Here are some examples.
Hold Online Events
If what you are promoting was planning to maintain on-line occasion which have since been postponed, Facebook recommends internet hosting a dwell video on both Facebook or Instagram.
“Live is a great way to broadcast real-time video on Facebook with just your camera on a desktop or mobile device. Think of it as a chance to take your customers behind-the-scenes.”
Facebook provides the next options for dwell movies:
- Host a Q&A
- Go Live with somebody in your viewers and interview them
- Showcase and clarify your services or products
- Teach your viewers how to do one thing
- Create a Live collection
To see different methods Facebook helps companies reply to the COVID-19 pandemic, see its enterprise useful resource hub right here.