Five Can’t-Miss Sessions from Virtual Pubcon 2020


Lee Odden Speaking at Pubcon

The one silver lining in our present actuality is the “virtual event.” Sure, we’re all caught at dwelling, however at the very least we will have a number of whole advertising and marketing conferences beamed on to our laptops. 

Granted, there’s a definite lack of cocktails and networking alternatives. You have to produce your personal drinks and attempt to persuade your personal pets to comply with you on LinkedIn (at the moment mine are nonetheless mulling it over). 

Two dogs, one white, one ginger colored

“Sorry, we only have Facebark.”

The newest convention to go digital is trade stalwart Pubcon, celebrating its 20th yr. This search-centered occasion by no means fails to spherical up fascinating audio system with a ton of expertise in search and content material advertising and marketing.

Here are my high 5 can’t miss periods for Pubcon’s Virtual 2020 Conference.

Keynote: How to Optimize Marketing Experiences with Influencer Content

Speaker: Lee Odden, CEO, TopRank Marketing
Salon A
Time: Thursday, October 15th, 1:00-1:40p (All occasions Central.)

Our group at TopRank Marketing, below Lee’s management, has been perfecting the artwork and self-discipline of B2B influencer advertising and marketing for at the very least a decade. Now, contemporary off of our 2020 State of B2B Influencer Marketing, Lee’s able to take strategic, subtle affect to the subsequent stage. It’s all about CSI — no, not David Caruso in sun shades, however Content, Search and Influence working collectively to drive ROI.

Human-Centered Keyword and Content Strategy

Speaker: Elmer Boutin, search engine optimization Director, GTB
Salon B
Time: Wednesday October 14th, 11:10-11:40a

search engine optimization isn’t about writing for robots anymore; it’s writing for the way in which people search and trusting the robots to maintain up. This session guarantees to show the right way to create a content material technique for human-centered CEO, together with metrics and measurement.

Google Keynote 

Speaker: John Mueller, Webmaster Trends Analyst, Google
Salon A
Time: Wednesday October 14th, 9:00-9:40a

When Google talks, entrepreneurs hear. The tech large by no means provides away an excessive amount of of how their algorithm works, in fact. But we’ll take no matter we will get. John has over a decade of expertise at Google, so his perspective on search developments is certain to be nicely value your time.

Developing Eye-Catching Content: Five Timeless Lessons from a Pandemic

Speaker: Phillip Thune, CFO, Textbroker International
Salon B
Time:Wednesday October 14th, 2:30-Three:00p

The pandemic didn’t create the necessity for high-quality content material. But like so many different adjustments, COVID-19 highlighted and magnified that want, and it’s inflicting entrepreneurs to re-evaluate their content material technique. In-person gross sales conversations and commerce exhibits are off the desk. Marketers are cranking up their content material manufacturing — which suggests it takes one thing additional to make your content material stand out from the remaining. Phillip brings a marketing consultant’s eye to the issue together with his session.

Conversational UX, AI and Chatbots

Speaker: John Lawson, CEO, ColderICE
Salon A
Time: Wednesday October 14th, 1:50-2:20p

What does search engine optimization appear like when there’s now not a SERP? Voice search and chat are the subsequent frontiers for intrepid entrepreneurs. This session guarantees to handle the shift from visible to voice, together with what the massive movers and shakers are doing and the way entrepreneurs can sustain.

Stunning Insights Are Virtually Assured

Tune into Pubcon 2020 for the entire above and extra, and keep watch over the TopRank Marketing weblog for highlights and takeaways. 

What periods are you wanting ahead to? Let me know within the feedback.



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