Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Last week on Marketing O’Clock, hosts Greg Finn and Christine “Shep” Zirnheld cowl the digital advertising and marketing information you missed whereas consuming turkey and hopefully getting such a lot wanted time to chill out.

If you’re unable to pay attention on Spotify, you should definitely catch the video model of the present on the Search Engine Journal YouTube channel.


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Snapchat Pays Content Creators to Use New ‘Spotlight’ Feature

Snapchat’s “Spotlight” feed, aimed toward competing with rival TikTok, surfaces 60-second video content material for Snapchat customers primarily based on matters that they’re in.

Snapchat customers can submit their snaps to the Spotlight feed and, in the event that they carry out nicely, might get an enormous payoff from Snapchat for doing so by means of the finish of 2020.

Snapchat will give away as much as $1 million on daily basis to creators whose Spotlight movies generate the most original views.

Third-Party Links Appear in Google’s Featured Snippets

Shard on Twitter from Search Engine Journal contributor Brodie Clark, Google is including hyperlinks to featured snippets in the search outcomes that take customers to third-party websites.

Publishers are more likely to be very sad about this new characteristic because it might result in even fewer clicks by means of to the featured snippet consequence.


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New Branded Content Features for Instagram

Instagram introduced a slew of latest options aimed toward making branded content material creation simpler for each manufacturers and influencers.

First, branded content material tags are suitable with Reels and Instagram Live to reveal sponsored content material.

Brands will now be capable of create and publish content material on creators’ behalf. Creators will preserve management with the skill to approve branded content material earlier than it goes dwell and pause any adverts that had been revealed from their profile.

Finally, new options at the moment are suitable with branded content material in Stories corresponding to mentions, areas, and hashtags.

In our take of the week phase, Jess Reilly created an epic meme out of considered one of our favourite Google Ads suggestions.

Then, ICYMI, Mark Thomas found out a genius technique to reverse engineer HARO for his personal private profit.


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Then, we’re answering your burning digital advertising and marketing questions throughout our lightning spherical phase:

  • Who is susceptible to shedding their Twitter verification underneath the new coverage?
  • What are the hottest takes in PPC?
  • When is Google shutting down the Google Pay net app?
  • Where can you discover search development insights in your Google Ads campaigns?
  • Why Facebook may need appeared a bit nicer after the election
  • How you may get style recommendation from the Bing SERPs

For all the articles from this episode, head over to the Marketing O’Clock website. Be positive to subscribe whilst you’re there!

Thank you to our sponsor, Upfluence!

With Upfluence’s all-in-one platform, entrepreneurs can streamline their influencer advertising and marketing campaigns and scale their influencer packages in no time.

Featured Image Credit: Cypress North

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