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Google Ads is introducing a better manner for supervisor accounts to share viewers lists throughout all accounts.
Before at the moment, sharing viewers lists from supervisor accounts to sub-accounts would have required a number of steps to arrange. Now, advertisers can merely opt-in by way of the settings panel.
A brand new characteristic, referred to as steady viewers sharing, is one thing advertisers can activate of their account settings as proven above.
When opted in to steady viewers sharing, any remarketing lists created in a supervisor account might be mechanically shared with all present and future sub-accounts.
Accounts can obtain lists from a number of supervisor accounts, and also you’ll nonetheless give you the option to management which viewers lists are lively.
Sub-accounts can’t but share viewers lists with supervisor accounts, however that’s an possibility that might be accessible within the coming months.
A disclaimer from Google on sharing remarketing lists:
“When sharing remarketing lists across accounts, remember that you may be sharing confidential or proprietary data. You should only share remarketing lists with other accounts if you have obtained permission from accounts that own them and such sharing doesn’t violate any agreements you have with those accounts.”
More on Google Ads Remarketing Lists
Remarketing lists for search advertisements (RLSAs) enable advertisers to goal prospects who’ve already expressed curiosity in a enterprise.
As Google places it:
“Whether your goal is to increase sales or drive brand awareness, remarketing to people who have already engaged with your website can help you grow your business.”
SEJ contributor Jon Clark explains it higher in his latest article: 10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns