Google Ads Tests Removal of Text Ads & This Week’s Digital Marketing News [PODCAST]


On this week’s episode of Marketing O’Clock, 2020 has gone too far.

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld rant, rave, and roll their eyes over the newest updates from Google Ads.

But, not all of the information is unhealthy, the Microsoft Audience Network launched simply in time to carry our spirits.

If you’re unable to hear on Spotify, test us out on the Search Engine Journal YouTube channel the place we publish full video episodes.

Google Ads eradicating search question knowledge

Google Ads introduced that they are going to be limiting the quantity of search question knowledge obtainable to advertisers efficient September 1st, 2020.

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Only queries that generated a “significant” quantity of clicks might be proven in search question studies transferring ahead, though the quantity that Google considers “significant” stays unclear.

Many advertisers are sad with the brand new coverage and really feel that they need to have question info for all of the clicks they’re paying for to allow them to have transparency on when their adverts seem within the search outcomes.

Are Google textual content adverts being phased out?

Many advertisers logged into their Google Ads accounts this week to search out that they had been not in a position to create new textual content adverts, responsive search adverts being the one search advert choice obtainable for brand new creation.

While many advertisers speculate that this can be a precursor to a everlasting change, Google has but to substantiate whether or not that is true.

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Google Ads Passes UK DST charge on to advertisers

Google additionally introduced this week that the two% UK DST charge might be absorbed by advertisers who obtain advert clicks from customers within the United Kingdom.

Similar charges might be charged for clicks from customers in Austria and Turkey and the charges might be added on to advertisers’ invoices.

Microsoft Advertising updates interface, launches Microsoft Audience Network

Microsoft Advertising lastly unveiled its long-awaited interface redesign which can really feel acquainted to advertisers who use Google Ads.

In addition to useful new keyboard shortcuts and asset reporting for responsive search adverts, Microsoft additionally rolled out the Microsoft Audience Network for image-based adverts.

The Audience Network Planner instrument lets advertisers discover attain with varied concentrating on, budgets, and bids earlier than establishing a marketing campaign.

Even higher, accounts with present Google Display community campaigns will have the ability to import campaigns to run on the Microsoft Audience Network.

Google Image Search identifies photographs which might be ‘licensable’

A brand new “licensable” badge in Google Image Search outcomes will clearly point out if photographs can be found for web sites to make use of legally.

The badge is powered by structured knowledge and site owners can add the licensable markup to pictures in Search Console.

Insights for LinkedIn Page Managers 

LinkedIn will now present web page managers insights on their followers together with demographics, how they discovered the web page, and once they adopted it.

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Follower lists will also be sorted by present firm, business, and placement.

This week’s take of the week comes from James Webster, who really discovered a helpful advice from Google Ads (though the magic of Photoshop might have helped a bit).

Then, ICYMI, David Hermann factors out that this may not be the very best time to run in-stream video adverts.

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We reply your burning digital advertising questions throughout our lightning spherical section.

  • Who up to date their election advert coverage?
  • What is the newest replace with the scroll to textual content featured snippet check?
  • When will Google Ads robotically replace your conversion purpose for campaigns?
  • Where can you discover new political yard indicators and what does it need to do with digital advertising?
  • Why chances are you’ll not want to fret in case your Facebook Ads had been rejected for violating coverage final week
  • How are you able to replace Google Optimize experiences after they’ve already launched?

Head over to the Marketing O’Clock web site to learn all of the tales from as we speak’s present. Don’t neglect to subscribe whilst you’re there!


Featured Image Credit: Cypress North



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