Google AdSense Explains Why Grandma Swimsuit on a Mannequin is “Sexual Content”


A writer shared frustration with AdSense for what he known as a “policy violation” for “sexual content” due to a photograph of a model in a swimsuit.

The swimsuit wasn’t even a bikini.

It was a one-piece swimwear, the type most individuals’s grandmothers put on to a public seaside.

AdSense Begins Displaying Racy Advertising

To make issues worse is that whereas his web page obtained an AdSense discover about due to a one-piece grandma swimsuit, Google started displaying racy adverts on his website that zoomed in on delicate areas of male underwear and girls’s lingerie.

“Then at the moment, what AdSense banner do I see on my website? Something from a lingerie web site, with 10 fashions in VERY skimpy lingerie… zoomed in on the b–bs, then it zooms out to zoom in on one other one.

…Later, I see one other advert for males’s underwear, displaying fashions with HUGE bulges to show their underwear.”

The writer mentioned it was “double standards” for Google to indicate excessively racy commercials on his website whereas flagging an harmless picture as “sexual content.”

The writer begged Google for equity, saying:

“Business is tough enough, Google, I really don’t need you breathing down my neck every day on content that would be G-rated anywhere else.”

Google AdSense Adult Content Policy

Google AdSense printed a YouTube overview of their grownup content material coverage wherein they state:

“Our general rule of thumb is if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues then you should not put ad code on a page.”

It appears affordable to consider that a division retailer picture of a model in a grandma one-piece swimsuit would cross that “general rule of thumb.”

Google’s video reveals an instance of the road between acceptable and unacceptable content material:

Screenshot of a Google video about AdSense Policy and Mature Content

As you may see within the screenshots above, the picture of a mannequin in a two piece bikini is acceptable.

Among the examples of sexual content material are the identical sorts of content material that Google AdSense was displaying on the writer’s web site:

Sexual content material
Is content material that:

  • accommodates nudity.
  • is sexually gratifying, sexually suggestive and/or meant to trigger sexual arousal.
    Examples: Close-ups of breasts, buttocks, or crotches, sheer or see-through clothes, sexual physique components which are blurred, or censored pictures of males or girls posing and/or undressing in a seductive method”
Screenshot of Google's John Brown, Head of Publisher Policy Communications John Brown, Head of Publisher Policy Communications discusses Google’s coverage on what sorts of content material can get flagged for being grownup and lose promoting income.

Google Responds

John Brown, Head of Publisher Policy Communications at Google responded to the writer.

He first corrected the writer relating to the declare of a coverage violation.

John defined that the writer was not flagged for a coverage violation.

But reasonably Google was notifying the writer of a writer restriction. John linked to a assist web page that highlighted the sorts of content material that may fall into a writer restriction notification are sexual content material and surprising content material (grotesque pictures).

Publisher Did Not Have a Policy Violation

An vital incontrovertible fact that got here out throughout this dialogue is that the writer was not in violation of Google’s insurance policies.

But reasonably, the writer was benefiting from Google’s higher strategy of notifying publishers of conditions which will lead to much less promoting revenues.

John Brown clarified what was occurring:

“Rather than a “policy violation”, Sexual content material is a ‘restriction’, which suggests advertiser demand will seemingly be much less for the sort of content material: In this case, you had been merely given a heads up that you’ll seemingly obtain much less monetization for that class of content material, as advertisers have proven much less willingness to seem alongside that content material.”

What which means is that reasonably than threaten a writer with dropping their AdSense account, what Google is attempting to do is talk that a specific picture is creating a scenario for the writer that a web page will appeal to much less advertisers.

So what was occurring is that the notification that Google despatched to the writer was misunderstood by the writer as a “policy violation” which then upset that writer.

That misunderstanding might not be the fault of the writer, it might be the best way Google communicated the Restriction.

John then addressed the racy promoting AdSense was serving by linking to a assist web page that discusses a number of controls that publishers have for blocking undesirable promoting.

Google’s Brown added:

“Additionally, if an ad is particularly offensive, or unsuitable, you can always report the ad, and a team will look at it and determine if there are policy violations for that ad.”

Publisher Response to Google AdSense

The publishers responded by acknowledging that the strategy of notification of advert restrictions was preferable to threats of dropping their AdSense account.

Another writer instructed that Google must do higher:

“Your take away from this thread should be that Google needs to do more, not tell us publishers that we are not doing enough.”

Google’s John Brown responded by inviting constructive suggestions, which is a nice strategy on the a part of Google:

“Okay, tell me what else we can do to help. Constructive ideas and feedback are welcome.”

Further dialogue ensued the place publishers obtained extra optimistic recommendation from Google and publishers shared their considerations about AdSense. One writer shared screenshots of spammy adverts they’d hassle eliminating.

Takeaway

Google’s John Brown did a wonderful job addressing writer considerations.  This dialogue proves that everybody wins when Google and publishers share considerations and constructive criticism.

Google Publisher Restrictions
https://support.google.com/adsense/answer/9335567?hl=en&ref_topic=1261918.

How to Block Ad Categories on AdSense
https://support.google.com/adsense/answer/186376?hl=en

Read the WebmasterWorld dialogue right here:

Double Standards: Just a Complaint Here

Watch John Brown focus on content material coverage:



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