Google Appoints First-Ever ‘Creator Liaison’ for YouTube


Google has created a brand new place inside its firm; a ‘creator liaison’ for communication between YouTube and its video publishers.

A former YouTuber named Matt Koval has been appointed to the place, so now you can consider him because the Danny Sullivan (Google’s Search Liaison) of YouTube.

Just as Sullivan acts as an advocate for SEOs and website homeowners, Koval will act as an advocate for YouTubers. That means he’ll talk with creators immediately through social media and work to resolve the problems and considerations they create ahead.

Sullivan welcomed Koval to the crew in a tweet earlier this week:

Koval has an analogous background to Sullivan, within the sense that he was concerned with the YouTube group for quite a few years earlier than becoming a member of the corporate in an official capability. As a lot of you recognize, Sullivan spent a lot of his profession in search advertising earlier than earlier than being employed by Google.

Koval started importing movies as an impartial creator in 2008 and joined YouTube as a lead content material strategist in 2012. That makes him uniquely certified to adequately deal with the wants of YouTubers.

In his first tweet because the official YouTube Liaison, Koval sheds some gentle on his background:

“Spent years as a @YouTube creator, and then years as a YouTube employee. There are challenges on both sides that each often don’t understand. My new job is to try and improve that understanding. Got ideas on how I can help? Lemme know!”

You can get in contact with Koval by following him on Twitter – @YouTubeLiaison. By viewing his replies, you’ll be able to see he’s already onerous at work answering YouTubers’ questions and seems to be responding to tweets in a well timed method.



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