Google’s John Mueller lately defined, with regards to rankings, there’s no distinction between consumer generated content material and most important content material.
As a part of the Ask Google Webmasters video collection on YouTube, Mueller answered the next query despatched in by a web site proprietor:
“Google ranks web pages based on content relevancy & quality (among other factors). Does this apply in case of User Generated Content as well?”
The response from Mueller will be learn under.
User generated content material refers to something added to a web page by customers after the web page was initially revealed.
That can embrace something from feedback on the finish of an article, to stay discussions between customers, to whole pages written by different customers of the location.
There’s many various kinds of consumer generated content material, and Google treats all of it the identical as content material revealed by the unique web page writer.
CONTINUE READING BELOW
Mueller advises that consumer generated content material on a web site ought to stay as much as the location proprietor’s requirements for their very own content material.
In different phrases: don’t enable simply something to be revealed by customers.
Here’s the response in Mueller’s phrases:
“Overall, Google doesn’t differentiate between content material you wrote and content material your customers wrote.
If you publish it in your web site, we’ll see it as content material that you just wish to have revealed. And that’s what we’ll use for rating.
After all – it’s your web site, proper?
So, when you have a bigger quantity of consumer generated content material, ensure it meets your requirements for publishing content material in your web site.”
Moderating User Generated Content
Mueller goes on to counsel ways in which websites can safely settle for consumer generated content material in a means that gained’t influence rankings.
First, Mueller recommends blocking pages with consumer generated content material from Google’s index till they’ve been via a high quality examine.
CONTINUE READING BELOW
Here’s how Mueller recommends moderating UGC:
“A easy means to do that is to dam these pages from being listed by default, and to solely enable them to be listed if you happen to’re pleased with the standard.
For instance, you would block them with a noindex robots meta tag, which you take away when you’re blissful. Figuring out how a lot it takes so that you can be pleased with the content material is as much as you.
Some websites acquire data on how blissful different customers are with the content material, which may be helpful for this.”
UGC Attribute For Links
Mueller wraps up the video by advising web site house owners to take precaution with regards to consumer generated content material that comprises hyperlinks.
Many websites that settle for consumer generated content material prohibit hyperlinks altogether. For people who do enable hyperlinks in UGC, Mueller reminds them to make use of the UGC hyperlink attribute.
“Finally, one factor to remember with consumer generated content material is that, by default, you in all probability can’t vouch for the hyperlinks that have been added.
For these, we now have a means of telling us that these hyperlinks are consumer generated content material with the rel=“ugc” attribute.”
Alternatively, websites house owners can in the end accomplish the identical factor through the use of the rel=“nofollow” attribute.
Google remains to be pushing for the adoption of hyperlink attributes it launched final yr.
See: Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes
To hear Mueller talk about how Google treats consumer generated content material, see the total video under: