Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options


2020 October 16 Hootsuite Chart

Most B2B Demand Gen Pros Use Sophisticated Attribution Models
Some 43 % of B2B demand technology patrons say that they use superior attribution fashions with a number of touchpoints, whereas 21 % don’t have a marketing campaign attribution mannequin in any respect, in accordance with recently-released knowledge surveying B2B know-how advertising and demand technology decision-makers. Marketing Charts

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options by way of LinkedIn Messages
LinkedIn has launched an array of recent event-related options, together with rolling out personal messaging entry to video from Zoom and different digital assembly suppliers, Microsoft-owned LinkedIn (shopper) not too long ago introduced. Social Media Today

Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
A brand new effort from video intelligence agency Tubular Labs goals to ship a extra standardized video viewing metric throughout the Facebook and YouTube platforms, with assist for Instagram forthcoming, the agency not too long ago introduced in a transfer of curiosity to digital entrepreneurs. AdExchanger

US Justice Department Files Complaint Against Google Over Monopoly Tactics
Google’s search dominance has led the U.S. Justice Department to file a grievance in search of yet-to-be-announced cures, the division not too long ago introduced. Google responded by calling the grievance submitting “deeply flawed,” the Alphabet-owned search large introduced. Social Media Today

Instagram agrees curbs on paid influencers, says UK watchdog
New know-how to assist spot undisclosed influencer social media posts will come to Instagram, Britain’s Competition and Markets Authority (CMA) not too long ago introduced, as Instagram father or mother Facebook has begun working with the governmental group on efforts to extend transparency, the social media agency has mentioned. Reuters

Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google has rolled out a number of new search-related options and updates, together with Google Lens enhancements, higher use of key second chapters, and the addition of related subtopics inside search, the agency not too long ago introduced. search engine optimization Roundtable

2020 October 23 Statistics Image

Facebook opens Messenger API to Instagram messaging for companies
Facebook has launched an up to date Messenger API that may enable for brand spanking new automated responses and different integration options that intention to ease enterprise communication by way of Instagram, Facebook not too long ago introduced. VentureBeat

Google Tests Ads In Google Maps Autocomplete Predictions
Google has been noticed testing a possible new number of promoting for its well-liked Google Maps product, which might enable advertisers to put advertisements that seem amidst autocomplete search prediction outcomes as customers kind. search engine optimization Roundtable

Dropbox is the newest San Francisco tech firm to make distant work everlasting
Dropbox has introduced that it has made distant work a everlasting a part of the agency’s future, a shift that when mixed with comparable strikes by different know-how companies, has led some employees to go away the Bay Area, driving sure lease charges down 20 % since final yr. CNBC

More than 50% of people on the planet use social media — right here’s what you should know [Hootsuite Study]
During the second quarter of 2020 international social media promoting spending was down 13 % over the identical interval final yr, nevertheless the determine represents an enchancment over final quarter’s drop of 19.2 % globally — simply considered one of quite a few findings of curiosity to digital entrepreneurs contained in Hootsuite’s recently-released Digital 2020 October Global Statshot Report. The Next Web

ON THE LIGHTER SIDE:

2020 October 23 Marketoonist Comic

A lighthearted have a look at “generic advertising ‘in these uncertain times’” by Marketoonist Tom Fishburne — Marketoonist

Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — L’experience en advertising: notre Top 20 de 2020 [In French] — ExoB2B
  • TopRank Marketing — Permission to Interrupt (aka The Great Unfollowing of 2020) — Jason Falls
  • TopRank Marketing / SAP — The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO — Golden Spiral

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