Google Lightning Talks: HTTPS Explained

In the most recent Google Lightning Talks video, John Mueller supplies an introduction to HTTPS and goes over the fundamentals of website migrations.

Mueller’s presentation consists of the next speaking factors:

  • How HTTPS works
  • Why you may need to use HTTPS
  • How emigrate from HTTP to HTTPS
  • Common questions on HTTPS

Here’s a fast recap of every part of the video.

What is HTTPS?

HTTPS is a safe connection between websites and customers. It protects web sites from undesirable exercise.

Why use HTTPS?

Website Security

When it involves web site safety, HTTPS ensures three issues:

  • Authentication: Users may be sure they’re participating along with your web site and never an middleman.
  • Data integrity: A safe connection prevents information tampering, so customers see your content material as meant.
  • Encryption: Information exchanged between a web site and its customers will probably be stored protected.

Web Browser Requirement

Another motive to make use of HTTPS is as a result of fashionable browsers require it with a purpose to make the most of sure options.

HTTPS is required for the next varieties of options:

  • Geolocation
  • Auto-fill for kinds
  • Camera
  • Progressive internet apps (PWA)
  • Push notifications
  • Caching

“Not Secure” Label in Address Bar

There’s no hiding whether or not or not your website makes use of HTTPS, because it’s highlighted throughout the browser handle bar.

Non-HTTPS websites are labeled in crimson as “Not secure,” whereas websites with HTTPS are labeled “secure” in inexperienced.

Google Lightning Talks: HTTPS Explained

Because HTTPS must be lively by default, some internet browsers will solely level out the dearth of HTTPS.


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Slight Ranking Boost

Google offers pages that use HTTPS a slight rating increase in search outcomes.

However, towards the tip of the video, Mueller goes on to say the rating increase is “quite small.”

HTTP pages can nonetheless rank over HTTPS pages when the content material is extra related to the question.

Migrating to HTTPS

HTTPS URLs are totally different than their HTTP counterparts.

That means migrating from one to the opposite includes redirecting each single HTTP URL to the equal HTTPS URL.

Mueller breaks down the migration course of into the next steps:

  1. Set up your HTTPS website
  2. Verify possession in Google Search Console
  3. Test the HTTPS website extensively
  4. Redirect all HTTP URLs to HTTPS URLs
  5. Monitor the migration in Google Search Console
  6. Optional step: Set up HTTP Strict Transport Security (HSTS)


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Common Questions About HTTPS

How lengthy do I must preserve the redirects?

Redirects ought to stay in place without end. There’s by no means a motive to not redirect from HTTP to HTTPS.

Can I transfer just some pages?

Technically it’s attainable to maneuver just some pages to HTTPS. In follow, Mueller says it’s not way more work to maneuver the entire website over, which is what must be finished anyway.

Which HTTPS certificates ought to I exploit?

Any certificates that’s supported by a contemporary internet browser is okay. Mueller particularly suggests free certificates from the non-profit group Let’s Encrypt.

How lengthy does a migration take?

Google has plenty of expertise with HTTPS migrations, Mueller says, to allow them to often be processed inside every week.


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Will the migration damage my website’s rating?

“Usually not,” Mueller says. After all, it’s nonetheless the identical website. If something, rankings might profit from the slight increase talked about earlier.

Can I revert if wanted?

Technically, sure. But it’s not really helpful. Instead of transferring again, Mueller recommends fixing any points you’ve got and transferring ahead.

For extra element on any of the above sections, see the total video under:

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