Google May Lose Market Share When This Change Rolls Out

A examine commissioned by DuckDuckGo finds Google will lose cell market share when Android’s search desire menus begin rolling out to customers.

A search desire menu will immediate customers to pick out their very own default search engine when organising a brand new Android telephone.

According to DuckDuckGo’s analysis, if given the selection 24% of individuals within the US, 24% within the UK, and 17% in Australia would choose a non-Google search engine.

Based on these figures, DuckDuckGo estimates Google’s cell market share will drop by 20%, 22%, and 16%, respectively.

At the current time, Google’s share of the cell search market is 95% within the US, 98% within the UK, and 98% in Australia.

Even Google loyalists would a minimum of take a look at different search choices if introduced with totally different decisions, the examine finds:

“This user testing also shows people will scroll to check out their options before making a search engine selection, meaning Google could be placed on the last screen of any search preference menu.”

Google is just being compelled to implement search desire menus in Europe, however DuckDuckGo is hopeful the change might be rolled out elsewhere.

In an effort to encourage regulators in different international locations to undertake search desire menus, DuckDuckGo has been publishing a collection of research to display how person habits would change.

The research might show to be convincing, particularly to US regulators, contemplating tech giants are underneath hearth for having an excessive amount of energy.

Here are some spotlight’s from DuckDuckGo’s newest examine on this topic.

Related: DuckDuckGo is Now a Default Search Engine Option on Android within the EU

Highlights From DuckDuckGo’s Study

DuckDuckGo carried out dwell large-sample person testing with 12,000 individuals throughout the US, UK, and Australia.

Participants interacted with DuckDuckGo’s mockup of what a search desire menu would possibly seem like.

Google May Lose Market Share When This Change Rolls Out

Of the 12,000 members, 9,000 interacted with the search desire menu.


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In the US particularly, three,000 customers had been proven a desire menu the place Google was positioned on the primary display.

More distinguished placement within the menu didn’t have an effect on how typically Google was chosen because the default search engine.

“There was no statistically significant difference in how often users selected Google.”

Of course, fewer customers choosing Google as their default search engine would imply better market share for rivals.

DuckDuckGo finds that non-Google market share would rise from four.9% to 24.2% within the US with search desire menus.

Google May Lose Market Share When This Change Rolls Out

For what it’s price, DuckDuckGo notes that respondents had been paid for collaborating within the examine however weren’t informed who it was commissioned by.

Related: DuckDuckGo vs. Google: An In-Depth Search Engine Comparison

Background Information

Search desire menus are being imposed on Google by European regulators.


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The European Union takes difficulty with the truth that Google units itself because the default search engine by itself working system.

Google’s observe of setting itself because the default search supplier on Android was dominated unlawful underneath EU antitrust guidelines. As a outcome, Google was hit with a record-breaking $5 billion high-quality.

To appease regulators, Google should now implement desire menus on Android units.

It’s not recognized precisely when this alteration will roll out, however the change is coming.

Google is underneath no obligation to roll out search desire menus worldwide. The change is just anticipated to launch in Europe.

If DuckDuckGo will get its means, nevertheless, search desire menus could be far more ubiquitous.

Source: DuckDuckGo

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