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Google could also be cracking down on websites that publish visitor posts. There are a number of reviews of unnatural outbound hyperlink penalties.
Outbound Link Penalty
An outbound hyperlink penalty is a handbook motion towards a web site. In this case the writer relates that Google might have stopped PageRank from flowing from his web site.
Related: 10 Bad Links That Can Get You Penalized by Google
Guest Post Manual Action from Google
The writer reported that the handbook motion e mail stated:
“We have detected that some of your articles are guest posts… We have disabled your authority for your outbound links. Please set your outbound links to nofollow and submit a review request.”
That writer is just not alone. Others have reported visitor publish handbook actions from Google.
Forensic website positioning Alan Bleiweiss (@AlanBleiweiss) tweeted a couple of consumer who reported an outbound hyperlink penalty. That penalty was additionally associated to visitor posts.
And a consumer simply acquired slapped with an unnatural outbound hyperlink penalty. This is the worth you pay while you enable “guest posts” with out correct due diligence, or with out making certain your website is just not uncovered to shady techniques.
— Alan Bleiweiss (@AlanBleiweiss) February 15, 2020
Related: 6 Things You Must Do Before You Ever Accept Guest Posts
Is Google Going After Guest Posts or Paid Guest Posts?
One query is that if Google is issuing handbook actions for visitor publish articles, for visitor publish articles which are paid or visitor publish articles which are over-optimized.
The warning e mail acquired from Google states that this handbook motion is particularly about paid visitor articles.
The writer reported that his website doesn’t point out that they settle for visitor posts.
He additionally stated that the outbound hyperlinks solely used branded anchor textual content, not keyword-optimized anchor textual content.
Over the previous 4 months his website solely posted 15 visitor posts over the previous quarter (a mean of 1 visitor publish per week).
What’s fascinating is that in Google’s instance of an issue web page, Google precisely recognized the one visitor publish out of a complete of 5 outbound hyperlinks within the article.
That meant that Google was capable of precisely spot which of the hyperlinks was benefited the particular person making the visitor publish.
No Official Statement from Google
As of this writing there isn’t any official phrase from Google.
Google’s handbook hyperlinks warning asks the writer so as to add nofollow hyperlinks to the visitor posts. In my opinion that means that there’s nothing mistaken with accepting visitor posts or asking to publish visitor posts so long as there’s a nofollow hyperlink attribute on the hyperlink.
Publishing visitor posts and not using a nofollow hyperlink attribute could also be dangerous presently, a minimum of till Google points a proper announcement.
Google’s e mail additionally mentions compensation. So it might be that Google’s essential concern is eradicating paid hyperlinks from artificially influencing search outcomes.
The writer believes this can be the start of a Google marketing campaign towards visitor posting for hyperlinks.
“I see here a tactic from Google to fight against guest posting as it’s one of the most popular link building strategy.”
It seems that that is a part of Google’s combat towards paid hyperlinks basically and hammering paid hyperlinks in visitor posts specifically.