Google SEO 101: Site Migrations

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get collectively to debate the most typical questions SEOs ask about web site migrations.

Here’s a fast recap of every speaking level, together with its corresponding time stamp within the video.

Redirecting photos throughout a web site redesign or migration (zero:00)

It’s vital to arrange 301 redirects for photos throughout a web site migration, which is one thing that tends to be neglected by web site homeowners.

Will you all the time expertise a drop in visitors with a site identify change or a web site migration? (1:53)

A web site transfer received’t all the time end in a lack of visitors.

Splitt says:

“If you are literally just moving from one domain to another, copying the entire URL structure and the entire content over, then you will not necessarily see a drop of traffic.”


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Buying a brand new area identify with historical past & visitors anomalies (2:40)

There are sure conditions when area historical past could also be an element, significantly if it was beforehand used for spamming functions.

Traffic anomalies could happen throughout a web site transfer when the brand new web site just isn’t an actual 1:1 copy of the previous one.

It’s dangerous to make modifications as a part of a web site transfer, Splitt says, as a result of Google should re-crawl and re-process all the things.

Site merger vs web site transfer (6:24)

A web site transfer refers to transferring all the things from one area to a different. The finish end result ought to be an actual copy of the previous web site.

A web site merger refers to combining two websites, which is on no account the identical as a web site transfer. The finish result’s handled as a complete new web site.


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What goes on on the Google facet as soon as a site identify change is triggered? (eight:12)

When a web site strikes from one area to a different, and all redirects are in place, Google first checks for similarities between the previous and new web site.

Again, a real web site transfer in Google’s eyes is creating an actual copy of an previous web site on a brand new area.

If Google acknowledges true web site transfer has occurred, it is going to start forwarding all alerts from the previous area to the brand new one.

The velocity at which this course of is accomplished will fluctuate from web site to web site.

Why would one use the Change of Address Tool? (10:16)

The change of handle device is a means for web site homeowners to ship extra alerts to Google web site transfer has taken place.

It’s a extra specific sign that tells Google a web site has been moved completely and it’s not only a short-term change.

If a web site strikes, is there a reassessment of content material high quality by Google? (11:15)

Google is continually reassessing content material high quality no matter whether or not there was a web site transfer.

Even in case your content material is taken into account prime quality now, it doesn’t imply that can all the time be the case.

The reverse can be true. Low high quality or spammy content material might, in concept, be seen as prime quality if enhancements are made.

As talked about earlier, if prime quality content material is copied from one area to a different throughout a web site transfer, then the alerts will comply with as effectively.

Should you revert again if a web site migration ends in a significant drop in visitors? (14:54)


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Before hitting reverse on a web site transfer, first test to ensure there usually are not any technical points getting in the way in which.

Technical points could possibly be Google not recognizing the redirects, or the previous web site isn’t being crawled usually sufficient for Google to choose up on the redirects.

If you’ve executed all the things proper, and visitors has not improved after a month, then begin trying into some outdoors assist.

A web site transfer ought to solely be reverted for those who’re utterly out of choices.

Should one unblock URLs usually blocked by robots.txt throughout a web site migration? (17:31)

No, blocked URLs shouldn’t be unblocked throughout a web site transfer.

Most frequent issues after a web site strikes & doing issues step-by-step (18:16)

The commonest drawback web site homeowners run into, as talked about earlier than, is making too many modifications throughout a web site transfer.


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A web site transfer shouldn’t be used as a chance to make modifications to the location in any means. At least not till Google has crawled and reprocessed the brand new web site.

See the total Google SEO Mythbusting video under:

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