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Google’s John Mueller just lately spoke on the subject of putting hyperlinks and the place on the web page they maintain probably the most worth.
This was mentioned throughout a Google Webmaster Central hangout on May 1 the place the next query was submitted:
“Is there any difference in link value between static and main content? I mean links from navigation and product pages. Do they have the same value.”
Here is Mueller’s response.
Don’t Focus on Algorithms Over Users
Mueller prefaces his response with a well-recognized warning to not give attention to website positioning over doing what makes probably the most sense for customers.
Google’s algorithm is designed in a manner that it responds to issues how precise customers would, Mueller says.
So, in common, what is smart for customers can even make sense for Google’s algorithm.
Mueller strongly recommends optimizing for customers first as a result of you might drive them away should you’re targeted on attempting to “game the algorithm.”
Back to the Original Question…
As it pertains to the precise query of the place hyperlinks are most respected, Mueller as soon as once more brings up the purpose of optimizing for customers.
Users primarily give attention to a web page’s fundamental content material, which is what Mueller suggests Google’s algorithm does as properly:
“So with this specific situation – usually what happens here is we do focus on the primary content on the page. And that’s something that make sense from a user point of view.”
Primary content material is all the time the principle focus, however Google nonetheless pays consideration to the remainder of the web page.
Related: Google on Whether Link Value Changes With Age
What Does Mueller Mean By This?
Mueller is all the time cautious about how a lot he offers away relating to the worth of hyperlinks, however right here’s what we will infer from his response.
Links in the physique content material of a web page are more likely to be weighted highest, given how that’s Google’s major focus.
Links in static content material, such because the footer or navigation menu, are given some weight however usually are not Google’s fundamental focus.
In the top although, should you’re actually torn about the place the very best place is to place a hyperlink, do what makes probably the most sense for customers.
Hear the total query and reply in the video under:
“It feels a little bit bit such as you’re focusing an excessive amount of on hyperlinks reasonably than attempting to make a web site that works properly for customers.
The difficult half with plenty of this stuff is, clearly, that we attempt to make our algorithm in order that they reply to issues just like how customers would reply.
So should you’re attempting to, primarily, sport the algorithms the best way they’re arrange now that’s one thing that…
If customers modified their conduct, and consumer resolve “oh, this sort of content material is now not as fascinating to me, or now not as helpful for me…”
Then that’s one thing the place you’re primarily caught with that previous model.
So with this particular scenario – often what occurs right here is we do give attention to the first content material on the web page. And that’s one thing that make sense from a consumer viewpoint.
If you’ve gotten one web page then often you give attention to what is definitely distinctive about this web page and also you sort of ignore the remainder.
I imply, you continue to use it, however you primarily give attention to the first content material.
My common advice right here, should you’re doing inside linking, is to give attention to making your web site work properly for customers.”
Related: Google Says Paid Links Don’t Work