Googlers Do Not Answer Direct Messages; Here’s Why

Google’s Search Relations staff explains why they can not reply direct messages from SEOs and website homeowners, in accordance with firm coverage.

This subject got here up through the September 21 episode of Google’s Search Off the Record podcast.

Google’s John Mueller, Gary Illyes, and Martin Splitt focus on how they cope with being requested web optimization questions in non-public messages.

They all agree they’re prohibited from answering such questions as per an organization coverage designed to take care of a “level playing field.”

With that being the case, all of them have an analogous means of coping with questions despatched privately by way of e mail or Twitter.

Here’s extra about Google’s “honest results” coverage, and the way every Googler manages their DMs.

Google’s Honest Results Policy

There exists inside Google a coverage referred to as sincere outcomes that helps maintain the enjoying area equal for everybody on the internet.


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A means Google’s Search Relations staff abides by this coverage is to not give preferential therapy to anybody.

That means not offering help to website homeowners by way of non-public channels.

If a Googler responds to a query in non-public they may probably present data that others don’t have entry to, which might make the enjoying area unequal.

Illyes explains how he flat out doesn’t reply to DM’s, no matter who’s sending them:

“So, mainly, it doesn’t matter if you’re a small writer or a giant writer, otherwise you spend 1 greenback otherwise you spend nothing with Google, otherwise you spend hundreds of thousands of dollars with Google Ads… it doesn’t matter.

We must maintain the enjoying area equal for everybody. Based on that coverage, I normally go for not answering.”


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Mueller takes a barely totally different strategy. Rather than not answering DMs, he tries to funnel them via public channels.

Asking Googlers questions publicly is a suitable different to sending non-public messages, and more likely to get a response.

Need Help From Google? Ask in Public Channels

Googlers can’t reply DMs, however that doesn’t imply they will’t reply questions in any respect.

In truth, Google’s Search Relations staff is kind of lively on Twitter answering questions which can be requested publicly.

Providing solutions that everybody can see helps maintain the enjoying area equal for all SEOs and website homeowners.

In addition to sending public questions on Twitter, different acceptable channels embrace:

  • Google Webmaster Help Forums
  • John Mueller’s Webmaster Hangouts
  • Martin Splitt’s Webmaster Hangouts
  • Conferences & public appearances

Those are only a few examples, as any public platform ought to be acceptable. Mueller is even identified to reply questions on Reddit generally.

While Mueller doesn’t reply questions privately, he does test his DMs saying they’re useful for figuring out systemic points.

At occasions, Mueller even escalates points by way of DM though he doesn’t reply instantly.

Illyes does this as properly, noting that DMs and emails have helped Google catch outages prior to now.

The staff provides it’s not unusual for companies to cite how a lot they spend on Google Ads making an attempt to get one-on-one help with natural search points.

To them the reply is similar: undergo the general public channels.

Googlers can’t even assist their very own family and friends privately with search-related points.


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For extra insights from this dialogue, hearken to the total podcast under:

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