Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]


Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]
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A brand new research from seoClarity examines the modifications to natural visitors following Google’s featured snippet replace on January 22.

Earlier this week, Google rolled out a major replace to the primary web page of search outcomes. Web pages in a featured snippet place will now not be repeated in common natural listings.

Previously, it was not unusual for internet pages to look twice on the primary web page of search outcomes in the event that they achieved a featured snippet place. Many internet pages even appeared within the first and second positions of search outcomes.

Data from seoClarity signifies that 28% of duplicate listings appeared within the second place of search outcomes previous to Google’s current replace (the featured snippet being counted as place 1).

The following graphic exhibits the rating place of the duplicate itemizing for ~250,000 key phrases that confirmed a Featured Snippet on January 22 (primarily based on data from the seoClarity monitoring database).

Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY]

Now that Google has deduplicated the primary web page of search outcomes, SEOs and web site homeowners need to know whether or not natural visitors will go down in consequence.

To handle these considerations, seoClarity carried out a research of visitors to URLs which have constantly been in a Featured Snippet for the final 14 days – January 10 to January 23. Here are the outcomes.

Organic Traffic to Pages After Featured Snippet Update

SEOs and web site homeowners can relaxation simple figuring out there’s no important change in natural search visitors following Google’s featured snippet replace.

Mark Traphagen, VP of Product Marketing and Training for seoClarity, tells Search Engine Journal:

“There was no statistically significant difference in organic Google traffic sent to these pages after they lost the duplicate listing on page one, based on an analysis of real traffic data for featured snippet listings across multiple industries.”

It’s value noting there have been some minor visitors fluctuations detected in particular industries however these have been similar to day-over-day fluctuation (Wednesday to Thursday) from the prior week.:

  • Auto trade (searches with informational intent): A 10% improve in visitors was noticed between January 22 – January 23.
  • Auto trade (searches with transactional intent): A 15% lower in visitors was noticed from January 22 – January 23.
  • Finance trade (searches with informational intent): A four% improve in visitors was noticed from January 22 to January 23.

Again, these are thought of to be insignificant modifications primarily based on very early information. This is an effective signal for web site homeowners to this point, and it is going to be attention-grabbing to see if modifications stay insignificant over the approaching months.



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