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Back in June of this 12 months, Google was first noticed testing a video timestamp characteristic for YouTube movies inside the Google app.
Several months later, we then noticed comparable showing, however this time being seen in cell search outcomes in basic (as an alternative of simply through the Google app).
The day after this discovery, Google made an official announcement that customers would begin to see these sorts of outcomes extra regularly on cell.
Within this announcement, Google referred to the characteristic as “Key Moments”, in reference to taking the consumer to an vital half of a clip.
But it wasn’t till October 23 that I first began seeing the characteristic seem in a full rollout. This was additionally confirmed by Glenn Gabe, who had been monitoring its launch.
Now that we’ve obtained the timeline out of the means, let’s dive into the characteristic. I did some analysis and found some cool examples. Here’s what I discovered.
An Example of the Key Moments Feature in Action
Three essential features which are wanted for this characteristic to work. It:
- Needs to be a YouTube video.
- Needs to be in English.
- Will solely seem on cell.
This standards is mainly how the characteristic turns into eligible at the moment, however it will almost certainly broaden over time (movies not simply on YouTube and in different languages).
The half the place the characteristic solely seems on cell will probably proceed to be that means. I’d be shocked to see this rollout being accessible on desktop additionally.
Here’s an instance of the characteristic in motion, with a comparability of the way it seems to be on desktop:
The question used right here is [link building with google sheets] and was uploaded by Ahrefs.
On desktop they rank #1, with the video carousel sitting at the high of search outcomes for the question.
Because Ahrefs has added a timestamp abstract to the description of their video, it has allowed this characteristic to be triggered on cell.
There are probably different elements at play right here, equivalent to the video having some present reputation. But the undeniable fact that it’s on YouTube, ranks #1 in the carousel, and is in English, has timestamps in the description – this was sufficient to get the characteristic.
When I refer to “timestamps in the description”, that’s actually all it means.
All it takes is handbook insertion of the timestamp abstract into the YouTube video description.
All this includes is discovering the part in a video that you simply’re wanting to timestamp (ex: zero:38), add to the description, then create a title for it (ex: “Find link prospects with contact details”).
So when somebody clicks on the timestamp characteristic from Google for a particular part, they soar straight to that half of the video. They may simply assessment the sections to determine whether or not the clip is appropriate for his or her wants.
Now that we’ve obtained the fundamentals out of the means, let’s transfer on to investigating some of the different examples.
Other Weird & Wonderful Key Moment Examples
One of the extra attention-grabbing ones I got here throughout concerned a video featured snippet and the timestamp characteristic.
The instance I discovered was a video that was over indexing inside search.
The clip is now getting appreciable actual property in search outcomes due to the new timestamps being enabled.
The first clip takes you to a single spot, whereas the different takes you to a number of:
The “Suggested Clip” characteristic has been round for a while now. So there’s nothing new there.
The new characteristic is admittedly only a variation of this with extra choices (and pushed additional down the outcomes web page).
For this instance, we are able to see that the timestamps have been added in a distinct format in contrast to what we’ve seen beforehand:
I discovered this to be constant throughout my analysis.
The heading or construction for a way the timestamps have been added didn’t appear to matter an excessive amount of. Just so long as they have been helpful and made sense.
Something else to be aware is how this characteristic can present in a different way relying on the sort that Google decides to present in search outcomes.
For occasion, sort #1 has the commonplace featured video, together with the timestamp design. Whereas sort #2 has a smaller video with a barely totally different design.
When I used to be testing out a bunch of queries, I discovered that sort #1 was displaying when looking out in Australia and kind #2 was showing in the U.S. This might have been associated to commonplace testing, moderately than something particular to these places.
The variations between the two differing kinds of timestamps remind me quite a bit of what Google does with the How-to SERP therapy.
Does Key Moments Work Alongside a Featured Snippet (That Isn’t a Video)?
Yes, it certain does.
As lengthy as the video carousel is a SERP characteristic for the web page, and your video ranks first in the carousel, you then’re eligible.
Here’s what this seems to be like in motion:
This is a particular question to set off this end result, however I discovered there to be few movies in the wild that had timestamps added to their descriptions.
There are much more attention-grabbing examples on the market, however let’s cap it at the above for this put up.
I’m trying ahead to testing out this characteristic extra for my shoppers who use video closely.
To be eligible for this characteristic, there’s a bunch of totally different standards which have to be met.
As a fast recap, listed below are the vital concerns:
- Your movies want to be particularly revealed on YouTube.
- They want to be revealed in English to be thought of at the moment.
- A video carousel wants to be a SERP characteristic on Google for the question.
- Your video wants to rank #1 in the video carousel.
- Useful timestamps want to be added to the video description.
- The video must be of prime quality and have the capability to entice views.
If the standards above have been to be met, you then’re in a positive place to make the most of Key Moments inside Google’s search outcomes.
If you publish movies repeatedly on YouTube, then it is a smart way to combine your technique with Google Search to obtain extra publicity.
It’s extremely straightforward and quick to do, so get these timestamps added to your YouTube video descriptions instantly.
Have you tried out this characteristic but? Be certain to ping me on Twitter with any findings or questions.
Featured & In-Post Images: All screenshots taken by creator, October 2019