How to Make Your WordPress URLs SEO Friendly

What’s one easy means to enhance your WordPress SEO beginning at the moment?

Make positive you may have SEO-friendly URLs.

Creating SEO-friendly URLs is an excellent easy means to enhance your SEO.

If you get it proper, you’ll enhance your natural search visibility, particularly for low-volume long-tail key phrases.

In this text, you’ll study 4 ideas to guarantee your WordPress URLs are SEO-friendly.

They vary from primary, international updates to strategic updates tied to content material and the data structure of your website.

1. Get to a Single Root Version of Your Domain

By default, there are a number of variations of your root area that may render as useful URLs that may be an identical variations of your pages.

This means the house web page plus each single web page of the positioning, based mostly on how the area is configured in addition to the variations.

Domain variations for URLs:



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All of those will correctly render the positioning.

If all render the positioning individually, they’ll appear like mirrored variations of the positioning.

You need to decide one of many “https” variations (extra on SSLs to comply with) and have the opposite three variations 301 redirect globally to the first model you choose.

By selecting one major model of the “https” URL construction, you’ll consolidate all indexing, rankings, and hyperlink worth to a single model of the area and website.

Another vital space from a safety and SEO standpoint is to be certain that your web site is totally encrypted with an SSL certificates.

HTTPS is now a minor rating sign in Google’s algorithms.

Furthermore, Google requires HTTPS for safe information in Chrome.

For each these causes, enabling HTTPS in your WordPress website may help you rank higher and enhance the person expertise.

And with Let’s Encrypt offering a free HTTPS answer, there’s no cause not to make the transition to assist your web site strengthen its URLs within the eyes of Google.


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Transitioning from to will put your web site, and each piece of content material you’ve written, in a a lot better place to rank properly in serps.

2. Choose an SEO-Friendly Permalink Structure

If you need Google to acknowledge your content material and affiliate it with sure search phrases, you’ll need to make certain your URL makes use of key phrases related to your matter.

For instance, if you happen to’re writing about an epic Burning Man dawn dance get together you skilled, make certain your URL appears to be like like this:

Rather than this:

Which URL would you be extra doubtless to click on on?

The first one. You know precisely what you’re getting.

Your URL tells Google – and the individuals scanning Google’s search outcomes – precisely what matter your content material is about.

In different phrases, Google can perceive it (as a result of it’s SEO-friendly) and other people can perceive it (as a result of it’s additionally user-friendly).


If you need to change your permalink construction in WordPress, go to Settings > Permalinks.

There, you’ll discover these choices.

WordPress Permalink Settings

  • Plain: Not choice for SEO. Nothing within the URL describes your pages/content material.
  • Day and identify: This is an efficient choice for SEO because it helps Google know what your content material is about and the precise publishing date, which could be actually vital in your readers.
  • Month and identify: Also choice! Similar to day and identify, however solely reveals the month the piece of content material was revealed.
  • Numeric: Not choice for SEO. Nothing within the URL describes your pages/content material.
  • Post identify: This is the most well-liked alternative for optimum WordPress SEO. It permits you to personalize your URL to match your content material subjects.
  • Custom Structure: Here you need to use WordPress-specific tags to customise your URL. If you may have a big web site with a number of classes which can be vital to your readers, utilizing a tag like “/%class%/%postname%/ to add the class to your URL is likely to be a good suggestion. You can use this to give Google much more details about your piece of content material, but it surely’s up to you ways granular you need to get.

If you make the transition to use classes in your SEO-friendly permalink construction, you’ll solely need to select one, single class per submit.

This video by former Googler Matt Cutts offers you some extra info.

Once you’ve chosen your permalinks setting, be certain to click on Save Changes.


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Subsequently, you can also make adjustments to the URL of particular person pages and posts.

In the admin dashboard, you may edit and alter the URL earlier than clicking OK and updating the submit.

WordPress Permalink Customization

A Note for Established Websites

By transitioning from one permalink construction to one other on an present website, you’ll, sadly, lose your whole social media share counts.

If you may have hundreds of share counts on a chunk of content material, switching your URL construction will reset it to zero.


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Additionally, there’s all the time a threat of damaging your present search rankings.

If your website is implementing plain URLs, it is best to change the URL construction irrespective of how previous it’s.

You will nonetheless lose your social share counts throughout all pages in your web site, however the advantages of a extra related URL far outweigh that loss.

Now your URLs will look one thing like they do on Search Engine Journal:

25 WordPress SEO Mistakes to Fix for Better Rankings

Equally, if no more vital, you’ll need to guarantee that your occasion of WordPress routinely creates 301 redirects from the previous URL to your new one.

I like to recommend testing on a single web page by noting the present (quickly to turn out to be previous) URL, updating to a brand new one, after which making an attempt to entry the previous one.


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If you aren’t redirected to the web page on the new location, pause your effort and perform some research and troubleshooting to guarantee you may have computerized redirects or have a plugin that enables you to manually configure them for every web page URL you alter.

three. Site Architecture & URL Structure

Now that we have now knocked out the fundamentals with getting to one international format for the URL and have chosen a permalink construction, it’s time to map out our website’s URLs.

The final purpose is to align URLs with the content material subjects and key phrase focuses of every part and every web page respectively.

Follow your sitemap and principal navigation to set up your URL strings based mostly on directories that content material ought to stay in.

Don’t be afraid to go deep vertically together with your website as the subject material will get extra particular.

  • Ecommerce instance:
  • B2B instance:


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four. Rewrite Your URLs to Make Them SEO-Friendly

Here are some dos and don’ts when it comes to writing and rewriting URLs in WordPress:

Keep URLs Focused

Remove any irrelevant phrases and focus in your goal key phrases.

“Stop phrases” are phrases that don’t add any worth to your readers (e.g., “a,” “the,” “of”).

These received’t damage you in the event that they’re in your URL, however they received’t allow you to both as a result of they don’t add any worth to your readers they usually make your URLs longer.

So a URL like is best than

Keep URLs Short

URL size isn’t a rating issue.

You can do that by following the primary bullet level above; the important thing right here is to use probably the most targeted key phrases attainable within the URL and keep away from useless phrases.

Keep Your URL Formatting Consistent

If you utilize dashes (“-”) to separate phrases on all of your posts, don’t use underscores (“_”) to separate phrases in your pages.


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Stick with how WordPress does it – use the normal sprint to separate phrases in your URLs.


There isn’t a single means to create the most effective SEO-friendly URL.

It relies upon closely on the form of web site you’re operating, your area of interest/trade, and what your guests discover useful.

It’s extremely vital to optimize your WordPress URLs – embody all the numerous key phrases to make it clear what the web page is about, and you have to be prepared to rumble within the SERPs.

More Resources:

Image Credits

All screenshots by writer, October 2020

Source hyperlink SEO

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