LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are again with one other episode of Marketing O’Clock.

They’ll cowl the largest digital advertising and marketing information of the week and, sure, they’re nonetheless speaking about Google Ads limiting search question knowledge.

Plus, there’s a swarm of bees in Greg’s yard, however they’re nothing in comparison with the swarm of influencers infesting the brand new couples-only grownup TikTok home.

If you’re unable to catch the episode on Spotify, make sure to watch the video model on the Search Engine Journal YouTube channel.


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LinkedIn concentrating on for Microsoft Search Ads

Advertisers in some nations are lastly in a position to make the most of LinkedIn concentrating on in Microsoft Advertising search campaigns on the marketing campaign or advert group stage.

Targeting choices embrace job operate, business, and firm and are at present solely appropriate with the “bid only” concentrating on setting.

Facebook limits what number of advertisements a web page can run

Beginning in February 2021, Facebook will impose limits on what number of advertisements a web page can run.

Facebook says that having too many advertisements inhibits the platform’s capability to optimize advertisements as they by no means exist within the studying section.


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The limits can be decided by your highest-spending month during the last 12 months.

It needs to be famous, the bounds are pretty excessive and shouldn’t be an issue for most advertisers.

New filter for Facebook Ad Library

The Ad Library can now filter advertisements based mostly on after they began delivering impressions.

Anyone who makes use of the advert library will have the ability to search for advertisements on a selected date, in a date vary, earlier than or after sure dates, or mix this characteristic with different filters for a extra granular view of concentrating on.

This device can be notably helpful for transparency throughout the upcoming election season.

Microsoft Advertising launches multi-image extensions

Microsoft Advertising introduced the discharge of multi-image advert extensions to all U.S. advertisers.

Advertisers trying so as to add visuals to their textual content advertisements will now have the flexibility to decide on between single or multi-image when establishing picture extensions.

The desktop model of multi-image extensions will characteristic the primary three photographs with a button to advance the carousel and see extra.

On cell, only one picture will present and customers can swipe via to see extra.

Petition for Google Ads

If you’re nonetheless reeling from the information that Google is limiting search question knowledge for advertisers, be part of us in taking a stand!

Sign the petition for Google Ads to permit advertisers to opt-out of non “significant” search phrases in the event that they aren’t going to point out us the information.

Our take of the week was delivered by Michelle Morgan this week.


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Bad companies are hurting extra than simply their purchasers, they’re hurting good companies, too!

Then, as noticed by Amy Middleton Hebdon, Google seems to have prolonged Search Partners advert placements to the YouTube search outcomes.


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We’ll reply your burning digital advertising and marketing questions throughout our lightning spherical section:

  • Who had probably the most social app downloads within the month of August?
  • What is the brand new “Consent Mode” choice in Google Tag Manager?
  • When you could possibly add a URL to your LinkedIn story.
  • Where you possibly can (or can not) choose into Google’s dynamic picture extensions.
  • Why you shouldn’t imagine something you hear from Google’s PAN workforce.
  • How massive is the gender pay hole within the search engine optimization business?

If you loved the present, head over to the Marketing O’Clock web site to learn all of this week’s articles.

Be positive to subscribe whilst you’re there!

Featured Image Credit: Cypress North

Source hyperlink search engine optimization

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