LinkedIn Tops Trust Study, Facebook’s Disappearing Likes, Ad Spending Climbs, Reddit’s New Marketing Features & More


2019 October 4 MarketingCharts Chart

LinkedIn takes the highest spot for the third straight 12 months in our annual Digital Trust Report — and Facebook stays in lifeless final
For the third consecutive 12 months LinkedIn (shopper) has garnered the most-trusted social media platform spot, in response to Business Insider Intelligence’s Digital Trust Report, which additionally noticed Facebook ranked on the backside. Business Insider

Instagram in-stream video advertisements driving extra purchases than Story Ads: Report
Instagram’s in-stream video ads have edges out Story advertisements, in response to new report knowledge, with some 12 % of shoppers making a purchase order after seeing a narrative video, whereas 27 % did so after watching an in-feed video advert. Marketing Land

YouTube faucets machine studying to serve the very best contextual advertisements for every consumer
YouTube has added synthetic intelligence (AI) to ship custom-tailored mixtures of a wide range of video advert codecs with its new video attain marketing campaign initiative, beforehand provided solely to a restricted check group of entrepreneurs. VentureBeat

Facebook tries hiding Like counts to struggle envy
Facebook has begun hiding “like” counts in a check much like the restricted trial run the agency has carried out on its Instagram platform. The check has begun for Facebook customers in Australia, and stems from the social big’s want to extend customers’ consolation ranges when sharing on the platform. TechCrunch

Snapchat extends video advertisements to three minutes, provides new options, Goal-Based Bidding
Snapchat has rolled out a brand new array of advertiser bidding choices, together with longer video advertisements of as much as three minutes, goal-based bidding options, and different interactive non-skip advertisements, the agency just lately introduced. Marketing Land

Location-Based Marketing on the Rise
Location-based advertising is forecast to see a bounce to $38.eight billion by 2022, up from 2019’s $26.5 billion, in response to recently-released cellular promoting report knowledge of curiosity to digital entrepreneurs. Business 2 Community

2019 October 4 Statistics Image

LinkedIn Campaign Manager provides viewers concentrating on logic, demographic forecasts
LinkedIn has launched a number of new options for digital entrepreneurs, together with a brand new, extra highly effective dashboard that features extra forecasting knowledge and improved viewers concentrating on, the agency just lately introduced. Marketing Land

US adspend jumps practically eight% within the first half
Direct digital advert spending within the U.S. noticed a 19 % enhance through the first half of 2019, and is predicted to proceed development that may complete some 6.three % for the 12 months, in response to newly-released report knowledge from Magna Global. WARC

Reddit rolls out cellular touchdown pages, normal sizes, non-obligatory referral URLs for video advertisements
Reddit introduced a rollout of recent advertiser options together with video advert referral URLs, cellular touchdown pages, and the flexibility to make use of industry-standard advert content material sizes on the platform. Marketing Land

Almost Half of Newly Appointed CMOs Are Women
Close to half of recently-appointed CMOs are girls, in response to a newly-released Russell Reynolds Associates report, which exhibits the best proportion — at 48% — because it started amassing knowledge in 2013. MarketingCharts

ON THE LIGHTER SIDE:

2019 October 4 Marketoonist Comic

A lighthearted look atpush notification overload by Marketoonist Tom Fishburne — Marketoonist

This typeface hides a secret in plain sight. And that’s the purpose — Fast Company

Report: 250 Million Americans Still Need Guests On Their Podcasts This Week — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn (shopper) — Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn’s Ty Heath on Marketing Smarts [Podcast] — MarketingProfs
  • TopRank Marketing — Get More Traffic From Instagram With This Easy Content Plan — Content Marketing Institute
  • Lee Odden — Top 10 Influencers Profiles (Digital Marketing): Week #003 — Track My Hashtag
  • TopRank Marketing — What’s Trending: Set (and Hit) Your Objectives — LinkedIn (shopper)

If you’ve discovered your personal favourite B2B content material advertising or digital promoting tales from the previous week, please tell us within the feedback beneath.

Thank you for becoming a member of us, and we hope you’ll come again once more subsequent week for much more high digital advertising industry information. In the meantime, you may observe us at @toprank on Twitter for much more well timed every day information. Also, don’t miss the total video abstract on our TopRank Marketing TV YouTube Channel.



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