LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]


Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are again with one other episode of Marketing O’Clock.

This week, why you shouldn’t low cost Microsoft Advertising this vacation season and LinkedIn proposes extra account-based advertising with a helpful new report.

If you’re unable to pay attention on Spotify, make sure you catch the video model of the present on the Search Engine Journal YouTube channel.

LinkedIn Company Engagement Report

LinkedIn introduced a brand new report, the Company Engagement Report, that has new knowledge for account-based B2B entrepreneurs.

The report breaks down engagement knowledge by firm so advertisers can see who their content material is reaching and the way their viewers is participating with their content material.

New metrics embody complete advert engagement, complete natural engagement, member focused, complete web site visits, and extra.

The report is free to all advertisers in LinkedIn Campaign Manager.

Microsoft Advertising Promotion Extensions

Microsoft Advertising introduced the launch of promotion extensions forward of the vacation season.

To use the extensions, much like promotion extensions on Google Ads, advertisers choose an event from a pre-defined checklist supplied by Microsoft that includes widespread low cost themes together with Christmas, Black Friday, Cyber Monday, Back to Schoool, and Summer Sale.

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Then, advertisers can specify the promotion kind, dates, and particulars to show with their advertisements.

These could be utilized on the account, marketing campaign, or advert group degree, however Microsoft Advertising stipulated that the touchdown web page used with promotion extensions should embody promotion particulars.

In our take of the week phase, Cyrus Shepard poked enjoyable on the search engine marketing neighborhood with a particularly well timed take:

Then, ICYMI Taylor Holiday explains why now is an effective time for Facebook Advertisers to “Buy the Dip”.

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We’ll reply your burning digital advertising questions throughout our lighting spherical phase:

  • Who is getting the complete week of Thanksgiving off and why will advertisers care?
  • What must you do with outdated URLs for Black Friday pages?
  • When it’s best to test in in your Google Ads system bid changes?
  • Where in LinkedIn Ads Campaign Manager can you discover new bulk actions?
  • Why is YouTube phasing out full-day masthead advertisements?
  • How are you able to remodel the content material in your web site into a brief video?

If you loved the certain, make sure you head over to the Marketing O’Clock web site to subscribe!

Thank you Upfluence for his or her help. With Upfluence’s all-in-one platform, entrepreneurs can streamline their influencer advertising campaigns and scale their influencer program very quickly.

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Featured Image Credit: Cypress North





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