Microsoft Advertising Introduces New Features for Shopping Campaigns


Microsoft Advertising Introduces New Features for Shopping Campaigns
‘ );

h3_html = ‘

‘+cat_head_params.sponsor.headline+’

‘;

cta = ‘‘+cat_head_params.cta_text.textual content+’
atext = ‘

‘+cat_head_params.sponsor_text+’

‘;
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails[0], h3_html );
sappendHtml( scdetails[0], atext );
sappendHtml( scdetails[0], cta );
// brand
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘http://www.searchenginejournal.com/‘;
sappendHtml( sc_logo[0], logo_html );

sappendHtml( scheader, ‘

ADVERTISEMENT

‘ );

if(“undefined”!=typeof __gaTracker)
__gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’);
__gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href );
__gaTracker(‘tkTracker.set’, ‘dimension2’, ‘pay-per-click’ );
__gaTracker(‘tkTracker.set’, ‘content materialGroup1’, ‘pay-per-click’ );
__gaTracker(‘tkTracker.ship’, ‘hitType’: ‘pageview’, ‘web page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘begin’ );
slinks = scheader.getElementsByTagName( “a” );
sadd_event( slinks, ‘click on’, spons_track );

} // endif cat_head_params.sponsor_logo
});

Microsoft Advertising is bringing new functionalities to buying campaigns that are designed to assist advertisers save time and achieve extra perception under consideration efficiency.

Here’s extra data on every of the brand new options, that are all guided by advertiser suggestions.

Easier Management of Product Groups

Microsoft Advertising is rolling out four new capabilities to buying marketing campaign product teams:

  • Filter, type, and pivot product teams in a brand new listing view
  • Apply bulk modifications quicker
  • Enable percentage-based bid modifications
  • View side-by-side efficiency information when subdividing Product Groups

Previously, product teams have been organized in a hierarchy view, which solely let advertisers view product teams that belong to a particular advert group. With the brand new listing view, advertisers can view all product teams throughout a whole account, marketing campaign, or advert group.

Microsoft Advertising Introduces New Features for Shopping CampaignsMicrosoft Advertising Introduces New Features for Shopping Campaigns

Using the listing view, product teams can be sorted based mostly on title, bid, or particular efficiency metrics.

Sorting product teams by bids makes it doable to make bulk modifications quicker. Further, advertisers now have the choice to edit bids by an growing or lowering proportion, in addition to specify a most bid threshold.

Microsoft Advertising Introduces New Features for Shopping Campaigns

To assist advertisers make extra knowledgeable bidding choices, Microsoft Advertising has built-in efficiency information into product group subdivisions.

With this information, advertisers can see how sure classes are presently performing, which may help with deciding learn how to arrange product teams.

Microsoft Advertising Introduces New Features for Shopping Campaigns

“All of these improvements will save you time and make it easier to view performance of your Product Groups and make bulk changes to bids and Product Group divisions.”

These modifications shall be rolling out to all Shopping Campaign advertisers over the subsequent few weeks.



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