Microsoft Launches Clarity Analytics Product & This Week’s Digital Marketing News [PODCAST]


Hosts Jess Budde, Greg Finn, and Mark Saltarelli are delivering the largest digital advertising information of the week, together with a brand new YouTube characteristic that creators received’t need to sleep on.

If you’re unable to hear on Spotify, you’ll want to catch the video model of the present on the Search Engine Journal YouTube channel.

Introducing Microsoft Clarity

Microsoft Clarity, the brand new free internet analytics product, is now usually accessible for website managers.

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In addition to acquainted metrics together with classes, system breakdown, and bounce charge, Clarity has some thrilling options not present in Google Analytics.

Marketers and site owners will have the ability to see heatmaps, rage clicks, session recordings, and javascript error reporting.

New YouTube Viewing Features

YouTube introduced new choices this week geared toward enhancing the viewing expertise.

First, video chapters will now have an inventory view with preview thumbnails so it’s simpler to seek out the precise a part of the content material you’re searching for.

Creators can add chapters utilizing timestamps of their video description.

A brand new swipe up characteristic will make it simpler to enter full-screen mode. Or, customers can swipe right down to exit.

YouTube can even begin recommending advised actions for customers, like watching in full display screen or VR.

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Also introduced have been:

  • A brand new cell participant web page to make captions extra distinguished
  • Bedtime reminders that permit customers to set a time after they need to cease watching.

Adobe 2020 Online Holiday Shopping Predictions

Adobe Analytics analyzed over a trillion internet visits and polled customers to develop a forecast for the 2020 vacation buying season.

Because there shall be fewer in-store purchases, Adobe predicts that Black Friday shall be simply as essential for ecommerce retailers as Cyber Monday this yr.

The report predicts an total enhance in on-line buying as a result of COVID-19 pandemic, together with a rise in buy-online-pick-up-in-store purchases.

Pinterest Announces Ecommerce Updates

Not to be outdone by the retail bulletins made by Google Shopping and Facebook final week, Pinterest introduced a slew of latest options for retailers on the platform.

Highlights embody:

  • Recommended retailers for eCommerce associated queries.
  • New service provider profiles that mimic brick and mortar storefronts with featured merchandise.
  • Product tagging device so retailers can tag objects on the market in pictures.
  • New product catalog interface for extra environment friendly buying advert creation.
  • Collections advertisements permitting for a number of product pictures.
  • Automatic bidding for buying campaigns.
  • Updated conversion analytics.

This week’s take of the week is this whole Twitter thread that Ginny Marvin began a few latest Google Ads account audit.

Although, Ed Leake’s optimization rating joke might need been our favourite half.

Then, ICYMI, we’re fairly happy with Adam Riemer for this canonical metaphor.

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Then we reply your digital advertising questions throughout our lightning spherical section:

  • Who is teaming up with TikTok to assist retailers?
  • What new Google Ads options have been introduced this week?
  • When is Google Ads updating their election advert coverage?
  • Where you’ll be able to analyze Google Ads viewers efficiency throughout campaigns?
  • Why would anybody need to go reside on YouTube for 4 hours?
  • How you may get longer headlines in Google Ads

Check out the Marketing O’Clock website to subscribe to the present!

You can even discover hyperlinks to all the articles featured on this episode.


Featured Image Credit: Cypress North



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