Neen James is the creator of Folding Time™ and her most up-to-date ebook, Attention Pays™. She is incessantly named one of many high 30 Leadership Speakers by Global Guru due to her work with firms like Viacom, Comcast, Cisco, Virgin, Pfizer, BMW, and the FBI, amongst others.
Neen is a management skilled who delivers high-energy keynotes that problem audiences to leverage their focus and listen to what issues most at work and in life.
She’s additionally initially from Australia however now lives in Florida. Neen and I are each members of a secret or not so secret society of audio system and though we now have by no means met till immediately, the power she shares by way of her digital communications makes me really feel like we’ve identified one another for years.
On Wednesday October 16th, Neen will likely be giving a gap keynote, Attention Pays™: How to Drive Profitability, Productivity, and Accountability on the MarketingProfs B2B Forum in Washington D.C.. Neen was beneficiant to spend a while with me to discuss concerning the significance of consideration in enterprise, for advertising and advertising leaders.
Enjoy the complete video interview under:
Neen James on the Value of Personal Branding in B2B Marketing:
I feel it’s important as a result of when you concentrate on this entire thought, if you happen to really need to get consideration, you will have to give consideration. And as entrepreneurs we now have to give consideration to the model that persons are shopping for from. We are the product.
I grew up in company enterprise, Lee. I labored in retail banking, telecommunications, and the oil business. And what I spotted, Lee, is I had to have the opportunity to stand out.
The folks that we’re working with need to know that they’ll belief us. They need to know that we’re going to get them the outcomes that they want. @neenjames
Just such as you would do a SWOT evaluation on a possible product for a consumer in a strategic plan, we’re going to do the identical factor with ourselves as a result of the folks that we’re working with, Lee, they need to know that they’ll belief us. They need to know that we’re going to get them the outcomes that they want.
So a private model in B2B is significant and it’s additionally about ensuring that the model has longevity and consistency.
Neen James on Systems of Attention:
Systems create freedom, proper? We all have methods in place, whether or not we’re entrepreneurs inside organizations or an entrepreneur that’s working your personal advertising to your firm. I imagine that we want methods of consideration.
There are methods of consideration to have the opportunity to get and provides the sort of consideration that you really want, whether or not it’s within the work place or exterior. We all know that with the tasks that we’re all juggling, the clientele that we’re all managing, and the group that we’re main, that we want some methods in place.
Neen James on the Cost of Distractions from Multitasking:
The prices are insane. Whether they’re private or skilled. There was some analysis finished by the Information Overload Group, which is a hilarious identify for an organization, that discovered within the US $588 billion dollars is misplaced yearly as a result of there’s lack of productiveness by way of distraction and multitasking.
In the US $588 billion dollars is misplaced yearly as a result of there’s lack of productiveness by way of distraction and multitasking. @neenjames
From an expert standpoint, there’s clearly outcomes like lowered productiveness and lowered inner buyer satisfaction. Are distracted workers actually delivering on the outcomes you stated you would supply to the clientele that you simply serve inside or exterior your group?
There are many prices together with group engagement, productiveness, buyer satisfaction. There are skilled prices, however personally essentially the most disturbing factor I discovered once I was researching my ebook, Attention Pays, was that on common 9 individuals die on daily basis due to distracted driving.
I imply, we’ve made it extra essential to replace our Facebook standing than to truly listen to the street.
Neen James on Prioritizing your Priorities:
A strategic appointment with your self is simply 15 minutes. Here’s what’s so fascinating. People inform me on a regular basis, “Oh, there’s never enough time.” Or, “I’ve run out of time, we’re going to kill time.” Well, poor time. Time by no means did something to you.
You can’t handle time since you and I get the identical 1440 minutes in a day. Time doesn’t care. It’s going to occur anyway. You can’t handle time, however you possibly can handle your consideration. @neenjames
See, I don’t imagine in time administration, proper? You can’t handle time since you and I get the identical 1440 minutes in a day. Time doesn’t care. It’s going to occur anyway. You can’t handle time, however you possibly can handle your consideration.
By merely investing in a strategic appointment with your self for 15 minutes on daily basis you’re going to establish what strategic nonnegotiable objectives will get you nearer to the larger image, to the belongings you’re chargeable for.
BONUS: You can obtain a FREE copy of Neen’s ebook, Folding Time, right here (pdf)
Bound for B2B Forum: For extra details about imagining what’s potential in B2B together with Neen James’ keynote, try the MarketingProfs B2B Forum convention together with agenda, checklist of audio system (together with Ashley Zeckman and myself) and plenty of different enjoyable information on the B2B Form web site right here. Also, get $100 off by utilizing this mpb2b low cost code: B2BFriends
You can discover extra details about Neen on her web site and observe her on Twitter right here: @neenjames
Be positive to watch the opposite movies within the MPB2B sequence that includes:
Ann Handley – Are You a B2B Marketing Badaxe?
Jay Baer – Are You Down with EGC?
Tyrona Heath – Can ABM & Social Selling Unite?