With vacation journey simply across the nook, it’s the excellent time to make amends for the most well-liked episodes of our Social Pros podcast that you’ll have missed.
Based on knowledge from Libsyn, our podcast internet hosting resolution, listed here are the highest 10 hottest episodes for 2019 of Social Pros, our social media podcast.
What Seth Godin Thinks About the State of Social Media
Seth Godin (no intro wanted) joined Social Pros to debate the state of social advertising and the significance of consistency. This is my favourite episode of the 12 months, and our listeners’ favourite episode too.
Seth discusses why clickbait erodes belief, why he’s not lively on social media, and why consistency is extra beneficial than authenticity. If you solely pay attention to 1 episode, hearken to this one!
How Cinnabon Built Their Sweet Social Media Program
Not solely has this episode been listened to 1000’s of occasions, however it additionally carried out nicely in our weekly publication. Who can resist content material about Cinnabon?
In this episode, Marissa Sharpless, Sr. Manager PR and Social Media at Cinnabon, discusses the facility of storytelling on social media. She shares find out how to incorporate UGC in your model storytelling, find out how to use Twitter Chats and social listening to bond together with your group, and the way Cinnabon makes use of knowledge on the subject of gross sales attribution. Fascinating, behind-the-scenes insights into Cinnabon’s social media technique!
How to Turn Customer Complains Into Winning Social Media Content
Customer service is an often-discussed aspect of social media, however on the subject of buyer complaints, the technique is commonly to maneuver them out of the social highlight to take care of them privately. Lindsey Hancock takes a distinct method and infrequently places buyer complaints entrance and heart, giving supporters an opportunity to indicate their love. Genius!
Find out how this works and the way you are able to do the identical on this common episode of Social Pros.
How to Repurpose Your Content on Social for Maximum Results
Do you repurpose your content material? Most entrepreneurs spend a lot of their time and vitality creating new content material that they neglect to appreciate the potential worth that comes from repurposing content material. In this episode, Amy Woods, founder of Content 10x, explains her confirmed course of for repurposing content material on social media.
Listen now to learn the way to use content material repurposing to drive site visitors, enhance consciousness and generate extra clicks.
How to Add Value with Every Instagram Post
There was a time (lengthy, way back) when all you needed to do was publish a half-decent picture with a brief, ideally humorous caption and that was it. Nowadays, if you wish to be classed as an ‘influencer,’ you’ve acquired to sharpen your recreation and ensure each publish offers worth to somebody, in some way. In this episode, Rev Ciancio talks about rising engagement on Instagram with a fine-tuned social media technique.
Rev is one of the nation’s main meals and hospitality influencers, and when you’ve by no means heard of him, you gained’t overlook him after listening to this episode.
The Power and Shortcomings of Influencer Marketing at Scale
Did you already know that 63% of shoppers belief influencers about manufacturers extra than they belief manufacturers about manufacturers? Yet, so many manufacturers nonetheless draw back from influencer advertising.
In this episode, David Armano of Edelman discusses why that you must rethink this mindset, the relationship between influencer advertising and phrase of mouth and to evaluate whether or not an influencer is appropriate for a model promotion.
Non-Obvious 2019 Trends for Social Media and Beyond
Trends typically seem to be they occur in a single day, however in actuality, there’s a bit of a buildup. Spotting a development and understanding it earlier than it turns into apparent is the important thing to staying forward of the sport on the subject of social media.
In this episode, revisit the 2019 prime social media tendencies from the start of the 12 months with visitor Rohit Bhargava.
How to Transform Your Followers into Superfans with Magic Moments
Your superfans are your largest supporters. They’ll promote your model far and huge, inform their pals about you and have interaction with you in many alternative methods. Your superfans are on the market—you simply want to attach with them and supply them with magical moments that hold them coming again for extra.
Listen now as Pat Flynn explains find out how to discover and activate your superfans with magic moments. I like this recommendation!
How a 180 Year Old Brand Made a Huge Social Media Pivot
There was a time when social might be used as a free advertising device. The solely value you needed to pay for some engagement was time and perhaps a bit bit of luck. However, placing the identical message on a number of platforms and hoping for the most effective isn’t going to chop it anymore.
In this episode of Social Pros, Jenn Hartmann, PR and Social Media Manager at John Deere, reveals how paid social helped John Deere goal their particular viewers with the appropriate message on the proper time.
How This Airline Became the Best within the World at Social Media
WestJet is the primary airline on social media, profitable a number of awards for his or her technique and efficiency. Other manufacturers within the airline business battle to rival their success and their secret is straightforward – relatively than follow the identical technique 12 months after 12 months, they’ve continued to evolve alongside social media.
In this episode, you’ll hear from Greg Hounslow, Emerging Media Manager at WestJet, as he discusses how the airline has propelled their on-line presence to turn out to be the primary model on social within the airline business.
Suggest a Guest for 2020
Have a suggestion on a subject or visitor for an episode in 2020? We’d love to listen to from you! Simply e mail us and ship us your concepts. Happy Listening!