TikTok seems to be testing the flexibility for customers to incorporate direct web site hyperlinks in their profiles.
This was noticed by a consumer who shared the next screenshot on Twitter:
He additionally shared a screenshot from the ‘Edit profile’ display, which seems to let customers add any URL they want.
Adding web site URLs to profiles is a comparatively customary characteristic throughout social media, but it surely has been surprisingly absent from TikTok up up to now.
Not all TikTok customers have the flexibility so as to add URLs in their profiles on the time of this writing, although it’s possible it will likely be rolling out to extra folks finally.
That’s excellent news, because it presents companies a possibility to drive web site visitors from TikTok. That might, in flip, encourage extra companies to enroll to TikTok and use it as a advertising instrument.
Currently, TikTok’s main consumer base is youthful folks. Catering to such a restricted demographic is reportedly inflicting TikTok’s progress to decelerate.
Now, TikTok should rise to the problem of broadening its enchantment to wider group of customers. Attracting extra companies to the platform can be key to TikTok rising its profitability.
Introducing web site hyperlinks in profiles is arguably a naked minimal characteristic that TikTok ought to be providing customers at this level. Time will inform of different helpful characteristic, akin to this one, are on the best way.