Twitter Test Tweet Scheduling, Google’s Dynamic Gmail Refresh, Facebook’s Lookalike Changes, & Snapchat Grows


2019 November 28 MarketingCharts Chart

Gmail app provides AMP for Email assist for Android and iOS
Google has added AMP e mail assist for iOS and Android units utilizing its in style Gmail app, giving manufacturers new dynamic content material choices. Marketing Land

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer
Twitter has begun testing the power to schedule tweets with out using third-party instruments. As Twitter confirms take a look at, will third-party scheduling instruments take successful? Social Media Today

Facebook to drag location from advert set when creating new Lookalike audiences
Facebook has made a number of modifications to the way it permits advertisers to create lookalike goal audiences, the agency not too long ago introduced. Advertisers ought to see faster viewers constructing and setup. Marketing Land

Worldwide Snapchat Usage to Grow More than 14% This Year
Snapchat will increase its consumer identify by greater than 14 p.c this yr, and it’s anticipated to achieve over 63 million customers by 2023, hitting 356.three million complete, based on new forecast information. eMarketer

Facebook particulars new security measures to provide manufacturers management on its advert community
Facebook has introduced modifications which are aimed toward bringing better management to manufacturers utilizing the social large’s promoting community, together with blocklists that function a alternative by whitelists in newly-announced options. AdAge

How Marketers Can Overcome Short-Termism
Digital entrepreneurs are in danger once they focus too closely on short-term options, and Harvard Business Review takes a take a look at constructing extra time in to organize for the long run. Harvard Business Review

2019 November 28 Statistics Image

Twitter rolls out world ‘hide replies’ characteristic to provide customers extra management
Twitter has launched its hidden reply characteristic globally, after a sequence of checks. Twitter can even enable these utilizing the brand new characteristic to dam repliers on the similar time. Reuters

CMS market share: November 2019 evaluation
Among Content Marketing Systems (CMS) used worldwide, WordPress tops a brand new checklist of market share, having grown to 35 p.c, whereas Joomla  at 2.7 p.c and Drupal with 1.7 p.c have each misplaced floor. Joost de Valk

YouTube’s CEO Provides an Update on Monetization Tools, Copystrikes and Content Guidelines
Google’s YouTube has shared new details about its official monetization instruments, content material tips, and copyright strike guidelines. YouTube can be working content-matching experiments to seek out better-matching advertisements. Social Media Today

IAB publishes CCPA Compliance Framework technical specs
The Interactive Advertising Bureau (IAB) not too long ago launched new compliance specs to assist publishers and tech corporations adjust to the California Consumer Privacy Act (CCPA). MarTech Today

ON THE LIGHTER SIDE:

2019 November 29 Marketoonist Comic

A lighthearted take a look at model belief by Marketoonist Tom Fishburne — Marketoonist

Gaming Addiction Study Participant Pretty Sure He Got Placebo Game — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Best of Global Marketing Day 2019 — Prosply
  • Lee Odden — Optimize for Search and for Trust [Video] — Oracle Marketing Cloud (consumer)
  • Lee Odden — 56ok+ Marketers Joined Global Marketing Day — Hacker Noon
  • Lee Odden — Global Marketing Day: A Recap — Grit Daily

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