h3_html = ‘
cta = ‘
atext = ‘
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails, h3_html );
sappendHtml( scdetails, atext );
sappendHtml( scdetails, cta );
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘‘;
sappendHtml( sc_logo, logo_html );
sappendHtml( scheader, ‘
__gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’);
__gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href );
__gaTracker(‘tkTracker.set’, ‘dimension2’, ‘content-marketing’ );
__gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘content-marketing’ );
slinks = scheader.getElementsByTagName( “a” );
sadd_event( slinks, ‘click on’, spons_track );
} // endif cat_head_params.sponsor_logo
Marketers say their use of content-driven campaigns will improve in 2020, and proceed to develop over the subsequent two years.
According to a brand new report from eMarketer, 80% of advertising and marketing professionals worldwide say the use of content material advertising and marketing campaigns will develop. Only 2% of entrepreneurs say the use of content material advertising and marketing will decline, and 19% say it can stabilize.
Moving past editorial-style content material and social media, extra entrepreneurs are turning to non-traditional varieties of content material creation.
For instance, 90% of entrepreneurs say they plan to use audio/podcasts in their campaigns in 2020. An analogous proportion plans to use rising know-how like augmented actuality.
Jillian Ryan, principal analyst at eMarketer, speaks to these survey outcomes:
“Content, when produced strategically and with regularity, can be the backbone of a marketing and advertising plan. It should be created for a specific audience and shared in the most relevant channel to reach the intended audience. Brands are starting to realize that content-led strategies can inform and provide fuel for most of their other marketing and advertising initiatives.”
Content Marketing Resources
If you’re one of these entrepreneurs planning to broaden your use of content-driven campaigns this yr, be certain to try our most-read and most-shared assets from 2019.
Learn the place to make investments your time and assets this yr with Julia McCoy’s information to the highest 5 developments to know in website positioning & content material advertising and marketing.
Of course, in the event you’re outputting extra content material you need to see a return on that effort. Julia McCoy gives additional steerage with 5 artistic methods to enhance your content material advertising and marketing ROI.
Lastly, see what’s forward for content material advertising and marketing this yr with this text on 5 huge content material developments for 2020.