YouTube Launches New Hashtag Search Results Pages

YouTube is launching a brand new sort of search outcomes web page that seems when customers search for movies by hashtag.

YouTube first launched the power to go looking by hashtag in 2018, however it by no means labored completely. Previously a hashtag search would come with content material utilizing the hashtag and different associated content material that didn’t include the hashtag.

Now, when trying to find a selected hashtag on YouTube on both the desktop or cell app, customers will see a devoted web page that solely accommodates movies with that hashtag.

Here’s an instance for the hashtag #search engine optimization:

YouTube Launches New Hashtag Search Results Pages

Another method customers can entry hashtag search outcomes pages is by clicking into any robotically linked hashtag displayed on YouTube. Hashtags are prominently proven above video titles.

After clicking by way of on a hashtag, YouTube says the brand new search outcomes pages can be sorted to maintain the “best” movies on the prime.

I interpret that as which means greatest performing movies, as the brand new hashtag pages are filled with content material with excessive view counts revealed by standard channels.

However, should you scroll down far sufficient it’s doable you’ll discover hidden gems from smaller channels.

One of probably the most attention-grabbing parts of those new hashtag pages is the video rely on the prime. Each hashtag web page reveals what number of channels have revealed movies with that hashtag, and what number of movies there are in whole.

YouTube Launches New Hashtag Search Results Pages

Not solely is that this data attention-grabbing from a curiosity standpoint, however it may be helpful to entrepreneurs and content material creators.


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For instance, should you’re making an attempt to gauge the recognition of a subject on YouTube, you might search for the hashtag and get an concept of how a lot content material is on the market. Data from the brand new hashtag pages might additional help with the YouTube key phrase analysis methods I wrote about final week.

YouTube says it can proceed to make updates to hashtags sooner or later – which is sweet to know as a result of many updates are wanted. As far as search outcomes pages go, YouTube’s new hashtag pages are naked bones because it will get.


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Hashtag search outcomes are algorithmically organized in a single lengthy feed, which isn’t all the time the perfect resolution for customers and solely serves to learn greater channels.

All the search filters YouTube gives for different forms of searches are gone when conducting a hashtag search. It can be an excellent enchancment to see the identical filters turn out to be accessible throughout the board.

YouTube would do effectively to take notes from Twitter, the social community that pioneered hashtag search. What initially made hashtags work on Twitter is the best way they allowed customers to comply with matters in real-time.

That’s not an possibility with YouTube’s hashtag search, which makes it close to unimaginable to find model new content material when looking out by hashtag.

The new pages are an enchancment over the best way hashtags have been beforehand grouped collectively on YouTube, however they’re missing all of the options of standard search outcomes.


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My want record for future updates contains bringing all YouTube’s search filters over to hashtag pages, and implementing a straightforward strategy to view leads to reverse chronological order. Those updates can be useful to customers and provides extra channels a possibility to get found.

Source: YouTube Help Center

Source hyperlink search engine optimization

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