Catch up on this week’s episode of Marketing O’Clock, a part of the Search Engine Journal Podcast Network.
Greg Finn and Christine “Shep” Zirnheld are protecting the digital advertising and marketing information you’ve been speaking about all week and the tales you’ll have missed.
YouTube Placement for Shopping Ads
Joy to the world! A brand new purchasing advert placement has been gifted to advertisers simply in time for the vacation season.
Shep tells you ways to make sure your advertisements are eligible to point out in YouTube search and residential feeds.
Bing Announces New Spam Penalties
Greg tells us what kinds of websites will probably be affected by the adjustments, breaking it down in layman’s (or artist’s) phrases so that you might be ready.
FTC Releases Guidelines for Influencer Ad Disclosures
Shep covers what the FTC considers an influencer endorsement and proposals for easy methods to disclose them on social.
Greg has a suggestion of his personal on who the FTC ought to rent as their new spokesperson.
Introducing the Google Search Console Speed Report
Greg tells us every thing we have to learn about this new instrument that can assist website positioning execs and site owners usually.
In our take of the week section, James Webster is questioning Google’s question matching skills for purchasing campaigns. We’re undecided if the intent fairly matches right here, however we do love fats French Bulldogs.
Has search question high quality all the time been this dangerous from purchasing campaigns or is it getting worse?
These and lots of others got here by way of from a canine mattress PLA marketing campaign…
“Fat French Bulldog”
“How to stop cats pooping on my lawn”#ppcchat
— James Webster (@PPC_Webster) November four, 2019
Plus, Uber Eats appears to be gearing as much as promote advertisements on their platform, however we have now one other, unsolicited suggestion for a way they’ll make more cash.
Greg additionally introduces us to some helpful new Twitter options. If solely we might allow “remove me from this conversation” in the true world!
For extra info on the tales from this week make sure to go to The Marketing O’Clock website to learn the complete present notes. Make positive you subscribe wherever you hearken to podcasts!
Featured Image: Cypress North