YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging


2020 February 7 MarketingCharts Chart

YouTube is a $15 billion-a-year enterprise, Google reveals for the primary time
For the primary time in practically 15 years YouTube has launched its promoting income data, displaying that the video platform yearly accounted for some 10 p.c of Google-parent Alphabet’s income, heftily topping Wall Street expectations, whereas Google Search accounted for $98.1 billion in 2019, the agency revealed. The Verge

By 2021, More than Half of Companies Will Use LinkedIn for Marketing
For the primary time in its historical past, by 2021 the vast majority of U.S. entrepreneurs will use LinkedIn (consumer) for promoting, in line with newly-released report knowledge from eMarketer, which expects the Microsoft-owned skilled social community to see a 49.6 p.c marketer utilization fee in 2020, up from 48.eight p.c in 2019. eMarketer

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers
Marketers trying to join with Gen Z have a brand new array of insights from a recently-published Snapchat research, displaying that 82 p.c of the demographic need manufacturers to behave on buyer suggestions, amongst quite a few different statistics of curiosity to digital entrepreneurs. Social Media Today

Marketers Expect Content-Driven Campaigns to Increase in 2020
Content advertising tops the listing of most essential digital media channels high CMOs have invested in, at 86 p.c, forward of digital show adverts at 64 p.c, and basic search optimization and paid search, every at 59 p.c, in line with newly-released survey knowledge, additionally displaying that 79 p.c anticipate content-led advertising campaigns to develop within the subsequent two years. eMarketer

Google’s tenth messaging service will “unify” Gmail, Drive, Hangouts Chat
Google is engaged on a brand new more-unified communications app, in line with a recently-released report suggesting that the search big will unite a few of its stand-alone cellular messaging providers into an enterprise-level providing, which may ultimately make it simpler for entrepreneurs to succeed in Google audiences. Ars Technica

LinkedIn Reaches 675 Million Members, Continues to See ‘Record Levels of Engagement’
Microsoft’s newest quarterly report revealed that its LinkedIn skilled social community had for the primary time topped 675 million members, additionally displaying robust session progress of 25 p.c, and income that grew by 24 p.c in the course of the second quarter of fiscal yr 2020. Social Media Today

2020 February 7 Statistics Image

Facebook warns income progress slowing, prices stay excessive
Facebook reported its slowest fourth-quarter income progress ever, at 25 p.c — the fourth straight quarter beneath 30 p.c — and highlighted an increase in quarterly bills that doubled analyst expectations, amongst different revelations. Reuters

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation
Google has been creating a higher-performing chatbot mannequin referred to as Meena that it expects to ship extra human-like dialog, incorporating what the search big calls a “2.6 billion parameter end-to-end trained neural conversational model,” Google just lately revealed on its synthetic intelligence weblog. Social Media Today

Younger and Wordier: How Gen Z’s Search Behavior Is Different
Generational variations in how folks search was the topic of a recently-released report of curiosity to digital entrepreneurs, displaying that Gen Z is the most probably to make use of “how to,” “best,” and to incorporate a yr of their search queries. MarketingProfs

Here Are Some E-Commerce Traffic Source and Conversion Rate Stats
New report knowledge about main e-commerce site visitors sources and which varieties of paid and natural efforts are seeing the best conversion charges has been launched, displaying that search tops the listing, whereas social has surpassed electronic mail, the report notes. MarketingCharts

ON THE LIGHTER SIDE:

2020 February 7 Marketoonist Comic

A lighthearted have a look at Advertising within the Super Bowl by Marketoonist Tom Fishburne — Marketoonist

An Artist Used 99 Phones to Fake a Google Maps Traffic Jam — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Joshua Nite — What’s Trending: Connect, Communicate, Collaborate — LinkedIn (consumer)
  • Oracle (consumer) — Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020 — Chief Marketer
  • TopRank Marketing — Top 25+ Digital Marketing Blogs You Must Follow to Stay Competitive in 2020 — Bloggers Passion
  • Lee Odden — X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority — Brian Solis
  • Lee Odden — The 30 Most Important Twitter Influencers in Business for 2020 — BusinessPundit
  • Joshua Nite — 10 Expert Insights to Help You Update Your Online Marketing Strategy — Small Business Trends
  • Lee Odden — 5 Content Marketing Strategy Tips On the Fly From the Marketing Pros — SmarterCX

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